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With its alumnus having founded 1300 VC backed startups since 2006, of which 19 achieved unicorn status (many of whom have been author's students), HBS has been a fertile ground for the startup factory. Tom Eisenmann, Professor of Entrepreneurship at Harvard Business School (HBS) has attempted to unravel the reasons for 90% of start-ups to fail and presented in I The Fail-Safe Startup i . Christensen and Raynor (2003) quoted that only 20% of start-ups funded by venture capitalists (VC) money succeed, 50% end up walking wounded, and the rest fail altogether. [Extracted from the article]

The commercialization of egg freezing for fertility preservation spawned a market in information and education as much as in clinical services. Even before there was a technically viable mode to freeze eggs, Christy Jones envisioned "educational seminars" as a key "marketing and education" programmatic strategy in her 2004 contest-winning business plan for an egg freezing company at Harvard Business School. A decade and a half after Jones first proposed them, in-person informational events have become an industry trend. Given the transparent objective of recruiting paying clients, these events must inevitably combine persuasion with education. Through participant observation at three such information sessions held by different clinics in a large city in the eastern US, I present an analysis of their content and form. The article examines the extent to which these events adhered to guidelines on securing informed consent and how the form of these events produce a complex blend of affect and sociality that likely affect how information is received. I argue that egg freezing informational events employ subtle techniques of persuasion that cultivate anxiety and link egg freezing to desirable traits or lifestyles through social enactment. [ABSTRACT FROM AUTHOR]

WITH THE GROWTH AND DEVELOPMENT OF SOCIETY'S ACCESS TO TRANSPARENT INFORMATION AND THE MOVEMENT OF MONOPOLY MARKETS TOWARDS FREE COMPETITION AT THE REGIONAL AND GLOBAL LEVELS, NEW NEEDS HAVE BEEN RAISED IN BUSINESSES AND COMPANIES HAVE BECOME AWARE OF SOCIAL ISSUES. ONE OF THE MOST RECENT CONCEPTS RAISED IN THIS FIELD IS THE CREATION OF SHARED VALUE. ACCORDING TO THE DEFINITION OF THE SHARED VALUE OF LEADERS OF LEADING COMPANIES, THEY SHOULD CONSIDER SOLVING MAJOR SOCIAL PROBLEMS IN PROFITABLE WAYS. DESPITE THE DEVELOPMENT OF THIS CONCEPT IN THE LAST 18 YEARS BY MICHAEL PORTER AND HIS COLLEAGUES IN THE FSG CONSULTING GROUP AND HARVARD BUSINESS SCHOOL, THIS FIELD HAS NOT BEEN FAVORED BY OPERATIONS MANAGEMENT RESEARCHERS. THIS RESEARCH, WHILE INTRODUCING THIS CONCEPT TOWARD MANAGEMENT SCIENCE, STATING THE GOALS AND WAYS TO ACHIEVE IT AND EXAMINING ITS DEMANDS IN THE PUBLISHED ARTICLES OF THIS FIELD, TO EXPLAIN THE REQUIREMENTS OF MOVING TOWARDS SHARED VALUE AND SCIENTIFIC NEEDS IN THE FIELD OF MANAGEMENT SCIENCE BY USING THE STUDY OF ARTICLES AND INTERVIEWS CONDUCTED WITH EXPERTS AND EXPERTS HAVE PAID. BY AND LARGE, THIS PAPER IS A CRITICAL REVIEW TO ILLUSTRATE THE CHALLENGES AND SHORTCOMINGS OF THE MENTIONED CONCEPTS THROUGH THE FIELDS OF MANAGEMENT SCIENCE AND OPERATIONS MANAGEMENT. [ABSTRACT FROM AUTHOR]