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Leveraging Growth Analytics for B2B Sales.

Authors :
Dierks, Alexander
Böringer, Jochen
Chung, Doug J.
Huber, Isabel
Köstring, Jan-Christoph
Source :
Harvard Business Review Digital Articles; 3/21/2023, p1-7, 7p
Publication Year :
2023

Subjects

Subjects :
BUSINESS to business electronic commerce
BUSINESS-to-business transactions
BUSINESS development
MARKETING
SMALL business
COVID-19 pandemic

Details

Language :
English
Database :
Complementary Index
Journal :
Harvard Business Review Digital Articles
Publication Type :
Periodical
Accession number :
162716459

Tools

Authors Abstract Subjects Details