A Walk With.

Anita Elberse, a marketing scholar at Harvard Business School, teaches a popular executive education course called The Business of Entertainment, Media, and Sports. The course, which costs $12,000 and is open to professionals not enrolled at HBS, focuses on case studies of celebrity empires, such as David Beckham's brand management and Beyoncé's music launch strategies. Elberse's course has attracted big names like Channing Tatum and LL Cool J, who hope to build their own celebrity business empires. The program has become a blockbuster for the university, with celebrities like Karlie Kloss and Dwyane Wade attending and posting about it on social media. Elberse also teaches a semester-long course for enrolled MBA students and has written a book on the economics and marketing of hit-driven businesses. She carefully selects her case studies and admits celebrities based on their genuine interest in learning, rather than just using the Harvard brand for personal gain. [Extracted from the article]