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The article describes the metal tube frame designed by publishing company Klutz Press to showcase its kits and guides and increase its sales in the U.S. market.

A review is offered for several advertisements including Penguin Books, Titan Raga, and Canterbury Tourism.

The article presents suggestions on guerilla marketing. It is advised to volunteer as a speaker at local organizations to advertise speaking engagement and the topic of discussion. It is mentioned that a different approach is provided to a new author by guerilla marketing to advertise or getting their material out to the reading public.

The article discusses the effect of the Internet on Chinese literature and book publishing in 2012. Topics include fiction produced through Internet publishing, changes in advertising of books due to the Internet, censorship of the works of Chinese authors, and revenues of print publishing companies.

The article focuses on the publishing industry and how electronic publishing and electronic books are both threats and opportunities for publishers. It suggests the book publishing industry resembles the music industry of the early 2000s and the newspaper industry in the late 1990s and mentions that traditional publisher functions of packaging and promoting books are becoming obsolete. It describes publishers as the venture capitalists of books and authors and act as editors to improve books.

The article looks at the practice of publishers creating a Web video to promote books. Topics include how the video sharing website YouTube has created a new way of advertising, the cost of making a trailer, and examples of book-promoting Web videos such as "Super Sad True Love Story," by Gary Shteyngart, and "How Did You Get This Number," by Sloane Crosley.

The article offers information on the promotion of author Raja Shehadeh of his book "A Rift in Time: Travels with my Ottoman Uncle" at Palestine Center in Washington D.C. on April 26, 2011. It focuses on the reading of passages from the book by Shehadeh and his comments about literature that make people establish a relationship with the characters. It discusses his discovery of the memoir of journalist Najib Nassar and his fascination with the Great Rift Valley.

The article offers information on book trailers which are used to advertise books. It mentions that book trailers are also used for lessons wherein students could assess and identify the features of the trailers that make them effective. It adds that students can create trailers through websites such as TeacherTube and Facebook. Furthermore, it says that people can watch book trailers in YouTube and some publishers features booktalks such as Waterstone's Booksellers Ltd. and Scholastic Inc.

This article offers the author's views on his literary undertakings such as his involvement in organizing a reading for poets and the inclusion of his second book trailer at HuffingtonPost web site. The author says that the reading for poets involves many of his favourite writers who read poems he published through Mansfield Press. He adds that before the poem reading starts, four of the six writers are struck due to a huge accident. Moreover, his book trailer gains 3,200 hits at HuffingtonPost.

This article presents tips for managing a successful book-promotional event at a bookstore from the perspective of the author. Comments are given noting the potential importance of a good bookstore event and several suggestions are offered for an author to carry through to ensure its effective advertising and operation.

I arrived early -- I'm always early -- at a house in Chesterfield, Va., a short drive from Richmond, down the Powhite Parkway. It was the 15th city I'd been to promoting my new book, ''The Adderall Diaries.'' I had given a reading the night before at a home in a nearby town, and when I mentioned Chesterfield people made sour faces. But I go where I'm invited. The leaves were changing color, the lawns still green. The small house was on a street filled with similar houses and well-tended front yards. My host explained that she was a nurse at a hospital in Richmond, and Chesterfield was the closest place she could afford. She had just moved in, and there wasn't much furniture, just 20 white folding chairs not yet arranged. [ABSTRACT FROM PUBLISHER]

The article presents the highlights of the interview with cable iconoclast Ted Turner in the U.S. Turner says that he still wants to reach the age of 90. In addition, he advertises his book entitled "Call Me Ted." Furthermore, he cites that Iraq war has cost the U.S. too much money and also in Afghanistan.

The article presents the authors' perspectives on the issuance of mirror image doctrine made by the Federal Trade Commission to the benefits of journalists in the U.S. Based on the enforcement policy, they assert that government agency would protect the rights of the writers, especially in advertising books and promoting live seminars. In addition, repealing of the doctrine would also prevent legalistic and artificial distinctions in advertising campaigns.

The article focuses on American novelist Upton Sinclair and his experiences regarding the publishing of "Oil!" in 1927, as reported in the book "Obscene in the Extreme," by Rick Wartzman. Sinclair was thrilled to find his book banned in Boston, Massachusetts. Sinclair traveled to Boston in an effort to get arrested for the sale of his book and gain further publicity, thus increasing sales of his novel.

The article reports on the revelation of the Big Read fine art poster in Poughkeepsie, New York. The art poster "Poughkeepsie Is Booktown," by artist Denisa Fenton was unveiled by Dutchess County Arts Council and Poughkeepsie Public Library. It depicts the town being built with giant books, with more books crossing the bridge.

The article reveals the marketing methods that some authors use when promoting their books on MySpace.com. The author Chad Kultgen shows several mini-films on his page, Amanda Boyden included sound clips of readings from her novel, and Matthew Sharpe created a MySpace page for Pocahontas, a character in his novel.

The article reports on the launch of the book Tough Choices, by former Hewlett-Packard (HP) CEO Carleton S. Fiorina. The book dishes dirt on the dysfunctional board that ousted her in February, 2005. Some HP insiders fear the book will fan the flames of scandal faced by the company. Fiorina will be featured on 60 Minutes the evening before the official publication date. She will later chat it up on Good Morning America and The Charlie Rose Show, then embark on a major city publicity tour.

The article presents news briefs related to mass media. Los Angeles, California-based Concord Moon, the company operated by the family of deceased actor Bruce Lee, has opened offices in Hong Kong and Beijing, China, to advance a film and TV development slate. Coffee chain Starbucks Corp. will promote Mitch Albom's new novel "For One More Day" from its stores, as part of its initiative to venture into the entertainment business.

Presents news briefs related to the publishing industry in the U.S., as of July 2006. Overview of marketing strategies by some books; Decision of some magazines to publish literary serials.

The article announces the availability of the updated version of treatment programs guide from the Substance Abuse and Mental Health Services Administration. The 2006 "National Directory of Drug and Alcohol Abuse Treatment Programs" is a paper-based complement to the directory on the Internet. The updated directory provides information on treatment programs and facilities in the U.S., the District of Columbia, Puerto Rico and four U.S. territories.

The author recounts her experience being interviewed by WGN's Steve Cochran. After writing to newspapers and radio stations to promote her book, WGN asked to interview her about her book. In the studio, Cochran tried to calm her about the interview. Before her interview, she began to relish the attention her work received.

Focuses on book video services to be launched by VNU Business Media at The Book Standard 2006 Book Video Awards in the U.S. in March. Creation of book videos for three books from Random House, including "Shadowman," by Cody McFaden; Remarks from Kelly Roman of VNU regarding the benefits of book videos for actors selected to act in the video; Role of actors in the success of book videos.

Presents information on the Virtual Book Tour (VBT) launched by Kevin Smokler that allows writers to promote their books in Weblogs in the U.S. Definition of Weblogs; Belief of Smokler on the power of word-of-mouth publicity; Books he arranged for a VBT, including "Stiff: The Curious Lives of Human Cadavers," by Mary Roach.

Provides information regarding the content of the book "Roman Polanski: Interviews." Aspects of Polanski's personal life; Murder of wife Sharon Tate; Insights on atheism, general disillusionment with politics and his passion for an extensive work in opera and theater.

This article reports that Picador USA, publisher of the newly released paperback version of Tom Wolfe's novel "I Am Charlotte Simmons," is hoping that more college-age readers will become interested in the book. Picador's marketing director Darin Keesler said that a promotional Web site aimed at younger readers features a spring break trip contest and has drawn several thousand entrants. The novel, reportedly, takes a satiric look at the academic and dating world of a prestigious but fictional campus, Dupont University.

Emphasizes the necessity of a promotional Web site to authors. Potential impact of having a Web site on book sales; Possibility for the author to interact with his readers; Importance of asking for help in designing Web sites.

Relates the experiences of a lesbian author on starting her own promotional Web site. Necessity of a Web site to every writer; Views on finding a Web site designer; Benefits of a Web site to the author and readers.

Presents news briefs concerning books in Australia as of February 2004. Announcement of a special children's program at the Edinburgh International Book Festival to be held on August 14-30, 2004; Release of the a special issue of Bugs and Butterflies from Australia Post; Promotion of Ron Jobe.

Reports on the success of the marketing campaign for the consumer health book "What to Ask the Doc: The Questions to Ask to Get the Answer You Need," by Linda Burke, Fitzpatrick, et al. Information contained in the book; Drugstore that agreed to sell the book.

Provides information on Readers & Writers Ink, an alliance of several Afro-American women writers. Goals of the alliance; Promotional efforts of women authors for their books; Significance of the alliance to the artistic and literary life of Afro-Americans. INSET: Group Profile.

Presents information on the interactive contest strategy used to sell the mystery novel "Who Killed Tiffany Jones?," by Mavis Kaye and published under the Amistad imprint in the U.S. Grand prize for the contest; Other books that used the concept of involving readers as a marketing strategy; Background on Amistad Press.

Reports on the experience of the creative directors Griffin Stenger and Gregg Wasiak while creating advertising campaign for James Patterson's book Four Blind Mice. Comments of Stenger regarding the salability of Patterson in the publishing industry; Plans of the directors to advertise Patterson's next three books.

Focuses on Ray Welch's book 'Copywriter: A Life of Making Ads and Other Mistakes.' Factors that led Welch to write a book on his experiences as an advertising executive; Information related to design of each chapter of the book; Incident reported in 'The Killington Pitch' chapter.

Focuses on the advertising book 'Learning Advertisers' written by advertising executives in the United States. Goal of the executives in coming up with a write-up; Exceptions given to executives regarding topics to be written in the book; Executives contributing to the book.

Deals with the role of advertising in the sale of books. Strategies deployed by publishers to market books; Target markets of publishers and advertisers; Various comments on the issue.

Reports on the marketing campaign for the book `Any Way the Wind Blows,' by E. Lynn Harris.

Reports that television talk show host Oprah Winfrey has plugged the book `The Four Agreements,' by Don Miguel Ruiz. Guides offered by the book to readers.

Presents tips on how to promote books and reading. Establishment of school and national competitions; Importance of publisher promotions; Impact of well-design author websites on maintaining and raising interest.