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April 19, 2016 Environmental concerns dominated the headlines throughout 2015. For marketers, this meant an increase in the development and supply of environmentally conscious products and services and a renewed [...]

Last week the Federal Trade Commission (FTC) sent warning letters to providers of environmental certification seals, and to businesses using those seals, alerting them to the Commission's concerns that the [...]

WASHINGTON -- Companies wishing to market their products as ''eco-friendly'' or good for the environment had better have data to back up the claims, the Federal Trade Commission warned Monday, [...]

As part of its continuing efforts to combat deceptive environmental marketing claims, the Federal Trade Commission ('FTC') recently sent warning letters to 15 plastic bag advertisers cautioning them that their [...]

Until recently, the Italian legal framework (both, statutory as well as regulatory) lacked of provisions specifically regulating 'green claims'. The topic used to be governed by the principles and requirements [...]

This article was originally published in Behind the Scenes. As part of its effort to ratchet up enforcement on violations of the Guides for the Use of Environmental Marketing Claims [...]

Byline: RICHARD BLACKWELL Most Canadian consumers want to buy 'green' products, but they are cynical about companies' environmental claims and want to see government standards in place, a new poll [...]

Byline: CHICAGO, IL, Mar 12, 2013 (MARKETWIRE via COMTEX) -- Two Sides today announced the next stage of its nationwide initiative to urge major U.S. banks, utilities and telecommunication companies [...]

The Federal Trade Commission recently issued revised Guides for the Use of Environmental Marketing Claims, commonly known as the 'Green Guides.'1 The Green Guides provide instruction to companies on environmental [...]

The Federal Trade Commission released the final version of its revised Guides for the Use of Environmental Marketing Claims (2012 Green Guides) on October 11, 2012 1--almost two years to [...]

If You Make Any Environmental Claims About Or Use Certification Marks on Products or for Services...The FTC has News for You. On October 1, 2012, the Federal Trade Commission issued [...]

The paint was hardly dry and the pixels hardly dissolved on the FTC's revised Green Guides, before the Commission announced two green marketing settlements. Several paint companies had been marketing [...]

Is your marketing department or advertising firm calling your product ôeco-friendlyö or telling consumers it is ômade with renewable energyö or that it is ôrecyclable?ö Do you have a product [...]

On October 1, 2012, the Federal Trade Commission issued revised 'Guides For The Use Of Environmental Marketing Claims' - the 'Green Guides,' 16 CFR Part 260. The Green Guides originally [...]

With few refinements made to the proposed guides, the guidance applies immediately and includes significant restrictions and qualifications regarding the use of important terms and claims. The Federal Trade Commission [...]

On October 1, 2012, the Federal Trade Commission (the 'FTC') issued its revised 'Green Guides.'1 The FTC first issued its Green Guides in 1992 to assist marketers avoid making misleading [...]

The Federal Trade Commission (FTC) unanimously voted last week to finalize revisions to its Guides for the Use of Environmental Marketing Claims, also known as the Green Guides. This culminates [...]

After a multi-year process and numerous consumer surveys, the U.S. Federal Trade Commission (FTC) recently approved revisions to its guidelines governing advertising for environmental and energy claims, better known as [...]

The Federal Trade Commission, completing a multi-year review of its Guides for the Use of Environmental Marketing Claims (the 'Green Guides' or 'Guides'), issued the final version of the revised [...]

Advertisers increasingly want to point out eco-friendly features in their consumer products and services. The FTC has now issued its long-awaited, updated 'Green Guides' to address such claims. The 'Guides [...]

Related Topic Area(s): Antitrust and Trade Regulation On October 1, 2012, the Federal Trade Commission ('FTC') issued revised Guides for the Use of Environmental Marketing Claims ('Green Guides'), 16 C.F.R. [...]

Companies who want to market their products as being good for the environment will need to back up their claims more carefully, in light of the Federal Trade Commission's new [...]

After years of deliberation, the Federal Trade Commission this week released its final 'Green Guides' for environmental benefit claims. FTC's final Guides are similar to the 'proposed' guides, which FTC [...]

Claims made by marketers about products or services being 'environmentally friendly' will likely have a great impact on consumers, as many consumers have a preference for 'green,' or environmentally friendly [...]

Green marketing is on the rise and so is green washing. But what does this really mean? I work in an office and, like most offices, we do a lot [...]

Now that Black Friday has passed and Cyber Monday is here, both traditionally known as the beginning of the holiday shopping season, we bring you the third update in the [...]