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Editor's comment: Greenwash code
- Source :
- Marketing. March 31, 2010, 25
- Publication Year :
- 2010
-
Abstract
- Terms like 'energy-efficient', 'carbon-neutral' and 'sustainability' have become part of the vernacular for brands looking to promote themselves to environmentally conscious consumers. However, companies keen to play up their green [...]
- Subjects :
- Advertising -- Laws, regulations and rules
Business enterprises -- Marketing -- Laws, regulations and rules -- Environmental aspects
Green marketing -- Laws, regulations and rules
Government regulation
Company marketing practices
Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.222542399