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IF THERE'S A RECESSION, ORGANIC FOOD doesn't know it. Even in a down economy, green consumers have shown a willingness to pay more for organic, natural or environmentally-friendly products, per [...]

TRASH BAGS? CHECK. Toothpaste? Check. Big Mac? Check. That may very well be the typical grocery list for today's Wal-Mart shopper. The mega-retailer has been working to expand its in-store [...]

THAT NOISE YOU'RE HEARING? IT'S THE SOUND of TVs turning off and computers turning on. Last year 10% of audiences caught their favorite shows online. By the end of the [...]

A RECESSION MAY NOT BE officially under way, but it has already claimed a victim and a beneficiary--casual dining chains and supermarkets, respectively. Some argue that the frozen food category [...]

NEW YORK Marketers, media buyers and network executives have all been looking at a new technology that could revolutionize the industry. That technology--addressable advertising--has been mostly hype. Until now. Industry [...]

MARKETERS, MEDIA BUYERS and network executives heading into the upfronts this month have all been looking at a new technology that could revolutionize the industry. That technology--addressable advertising--has been mostly [...]

MARKETERS WHO THINK BIGGER IS BETTER may want to reconsider, at least when it comes to social media. Ad spending on those sites is predicted to top $1.6 billion this [...]

ECO-CONSCIOUS CONSUMERS are conscientious, but are they loyal? Green-tinged brands like Seventh Generation are testing the waters with loyalty programs. The company, which offers chlorine-free diapers and recycled trash bags [...]

EARLIER THIS MONTH, Johnson & Johnson invited 56 influential mothers/bloggers to an all-expenses-paid trip to a three-day conference in New Jersey where they had breakout sessions on everything from wine [...]

MARKETERS FINDING themselves on the receiving end of a pitch right now that goes something like this: Forget about 'uniques' and page views. The online metric that really matters is [...]

MARKETERS WHO GO GREEN may soon wish they hadn't. Or at least wish they'd been clear about their program's environmental benefits. An onslaught of green campaigns has prompted many to [...]

Last fall, Robert Smith found a sales prospect in a most unusual place. While watching the film Hitch, it occurred to him that Rice to Riches, a New York rice [...]

To hear Scott Glatstein tell it, as much as three quarters of American companies 'do not broadly communicate their sales strategy' to their sales teams. The result, not surprisingly, is [...]

Newspapers * Ask for the ad agency discount. Agencies generally receive a 15 percent commission for buying ads. Since you're not using an agency, ask the paper to drop the [...]

The numbers are bleak. Of the 1,275 companies surveyed nationwide recently, less than half have formal sales process; of the 45 percent that do, only 45 percent of those actually […]

Six months ago, it occurred to hotel sales executive Mike Mason that there was a better way to spread the best practices of the 140 salespeople who work for Nashville, […]

It took only a few minutes for the sales team at Aflac Inc., the Columbus, Georgia-based insurance company famed for its duck advertising character, to realize the materials in their […]

Last quarter Dan Phillips, CEO of SilverBack Technologies Inc., added 404 new clients without batting an eye. How? Through the IT management company's 108 partners, who bring in hundreds of […]

JEFF KIESEL HAS FOUND A NEW WAY TO MANAGE your cooking oil, and it's shaking up a staid sector of the foodservice business. Restaurant Technologies Inc., Kiesel's Eagan, Minnesota-based company, [...]

When market intelligence firm IDC surveyed companies in September about their client awareness, the results weren't pretty. The 30 companies surveyed admitted that they were out of sync with their […]

To get a client's attention, Rob Scanlon uses a "rifle shot." Far less ominous than it sounds, the blast Scanlon, chief sales scientist for health care software management company Sentillion […]

Last May, it became obvious to executives at Med-XS Solutions Inc. that their existing customer support center just wasn't cutting it as a sales generator. What the medical equipment management […]

Ask a small company and they'll likely tell you that they would love to steal business from a large competitor. After all, bringing down Goliath is a common thread throughout […]

Think salespeople--even those who have been in sales for a while--have at least the basics down cold? Think again. On average, fewer than 20 percent of salespeople demonstrate basic skills, […]