51. Campaña de Educación Digital para la Organización Terra Guane en Curití, con el fin de Visibilizar y Enseñar a Comercializar sus Productos Artesanales
- Author
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Santiago Aro, Keila Fernanda, Prada Arenas, Natalia, and Carreño Rangel, Gilma
- Subjects
Artesanía ,Teach ,Visibilizar ,Enseñar ,Make visible ,Redes sociales ,Crafts ,Social networks - Abstract
Digital, Planteamiento del Problema ......................................................................................................... 21 Pregunta de Investigación ......................................................................................................... 22 Objetivos ....................................................................................................................................... 23 Objetivo General ....................................................................................................................... 23 Objetivos Específicos. ............................................................................................................... 23 Justificación .................................................................................................................................. 24 Marco Referencial ......................................................................................................................... 26 Marco Histórico. ........................................................................................................................ 26 Marco Tecnológico .................................................................................................................... 27 Marco Legal. ............................................................................................................................. 29 Estado del Arte. ......................................................................................................................... 30 Investigaciones a Nivel Nacional........................................................................................... 30 Grupo de Artesanos Cisloa. ................................................................................................... 31 Centro Artesanal de Artesanías de Colombia ........................................................................ 32 Investigaciones a Nivel Departamental ................................................................................. 32 Plantación y Manejo del Fique en el Departamento de Santander. ....................................... 32 Metodología .................................................................................................................................. 34 El Problema ............................................................................................................................... 34 Definición del Problema ............................................................................................................ 34 CAMPAÑA DE EDUCACIÓN DIGITAL 7 Recopilación de Datos ............................................................................................................... 35 Artesaniasdecolombia ............................................................................................................ 35 5.1.1 Touche.col................................................................................................................... 37 Análisis de Datos ....................................................................................................................... 38 Creatividad ................................................................................................................................ 38 Materiales y Tecnologías ........................................................................................................... 38 Experimentación ........................................................................................................................ 39 Modelos ..................................................................................................................................... 39 Verificación ............................................................................................................................... 39 Desarrollo de los Objetivos ........................................................................................................... 41 Trabajo de Campo ..................................................................................................................... 42 Entrevista ............................................................................................................................... 43 Encuestas ............................................................................................................................... 46 Desarrollo del Diseño ................................................................................................................ 55 Rediseño de la Imagen de la Organización ........................................................................... 55 Bocetación Digital del Rediseño de Logotipo ....................................................................... 56 Paleta de color ........................................................................................................................ 58 Planeación General del Taller ................................................................................................... 72 Temario del Taller por Sesiones ............................................................................................ 73 Sesión 1 .................................................................................................................................. 73 CAMPAÑA DE EDUCACIÓN DIGITAL 8 Sesión 2 .................................................................................................................................. 73 Sesión 3 .................................................................................................................................. 73 ¿A quién va dirigido? ............................................................................................................. 73 Requisitos ............................................................................................................................... 74 Publicidad de taller................................................................................................................ 74 Diseño de Piezas Graficas para las Redes de la Organización ............................................ 74 Feed Instagram ...................................................................................................................... 76 Resultados y discusión .............................................................................................................. 77 Testimonios ............................................................................................................................... 77 Pruebas ...................................................................................................................................... 78 Análisis ...................................................................................................................................... 79 Discusión ................................................................................................................................... 80 Conclusiones ................................................................................................................................. 81 Referencias Bibliográficas ............................................................................................................ 84 Apéndices ...................................................................................................................................... 86, This document narrates the research and creation of the brand of an artist and designer, which has a certain amount of products for sale in the market but for a time did not develop any corporate image and did not have a defined name for the brand. Therefore, it did not have social networks for the publication and demonstration of its products. For these reasons, the initiative was taken to generate a visual identity manual where the design, creation and characterization of the brand could be evidenced, which was called Valú, and this brand has several different product lines, but all with the same essence and design implemented by the artist. During the realization, different changes and modifications were generated in terms of the design and style of the brand, this in order to arrive at the most ideal and according to the style required by the artist. During the implementation of the project, the participation of the brand in public spaces was achieved, as was the participation in the entrepreneurship fair of the La Florida shopping center, located on the sixth floor next to the meal period, where although it is not a A space very crowded by people, it was possible to observe if the image had a good memory and generated the experience of the handmade, the natural and the personalized. On the other hand, an advance was also generated in social networks, where people liked the visual image, design, experience and types of products that the brand offers., Pregrado, Tecnólogo en Diseño Gráfico Publicitario, 1 ed., Planteamiento del Problema ......................................................................................................... 21 Pregunta de Investigación ......................................................................................................... 22 Objetivos ....................................................................................................................................... 23 Objetivo General ....................................................................................................................... 23 Objetivos Específicos. ............................................................................................................... 23 Justificación .................................................................................................................................. 24 Marco Referencial ......................................................................................................................... 26 Marco Histórico. ........................................................................................................................ 26 Marco Tecnológico .................................................................................................................... 27 Marco Legal. ............................................................................................................................. 29 Estado del Arte. ......................................................................................................................... 30 Investigaciones a Nivel Nacional........................................................................................... 30 Grupo de Artesanos Cisloa. ................................................................................................... 31 Centro Artesanal de Artesanías de Colombia ........................................................................ 32 Investigaciones a Nivel Departamental ................................................................................. 32 Plantación y Manejo del Fique en el Departamento de Santander. ....................................... 32 Metodología .................................................................................................................................. 34 El Problema ............................................................................................................................... 34 Definición del Problema ............................................................................................................ 34 Recopilación de Datos ............................................................................................................... 35 Artesaniasdecolombia ............................................................................................................ 35 5.1.1 Touche.col................................................................................................................... 37 Análisis de Datos ....................................................................................................................... 38 Creatividad ................................................................................................................................ 38 Materiales y Tecnologías ........................................................................................................... 38 Experimentación ........................................................................................................................ 39 Modelos ..................................................................................................................................... 39 Verificación ............................................................................................................................... 39 Desarrollo de los Objetivos ........................................................................................................... 41 Trabajo de Campo ..................................................................................................................... 42 Entrevista ............................................................................................................................... 43 Encuestas ............................................................................................................................... 46 Desarrollo del Diseño ................................................................................................................ 55 Rediseño de la Imagen de la Organización ........................................................................... 55 Bocetación Digital del Rediseño de Logotipo ....................................................................... 56 Paleta de color ........................................................................................................................ 58 Planeación General del Taller ................................................................................................... 72 Temario del Taller por Sesiones ............................................................................................ 73 Sesión 1 .................................................................................................................................. 73 Sesión 2 .................................................................................................................................. 73 Sesión 3 .................................................................................................................................. 73 ¿A quién va dirigido? ............................................................................................................. 73 Requisitos ............................................................................................................................... 74 Publicidad de taller................................................................................................................ 74 Diseño de Piezas Graficas para las Redes de la Organización ............................................ 74 Feed Instagram ...................................................................................................................... 76 Resultados y discusión .............................................................................................................. 77 Testimonios ............................................................................................................................... 77 Pruebas ...................................................................................................................................... 78 Análisis ...................................................................................................................................... 79 Discusión ................................................................................................................................... 80 Conclusiones ................................................................................................................................. 81 Referencias Bibliográficas ............................................................................................................ 84 Apéndices ...................................................................................................................................... 86
- Published
- 2021