501. Why It's Changed Forever.
- Author
-
Jankowski, Wanda
- Subjects
AUTHORS ,RETAIL industry ,SUPPLIERS ,CONSUMERS - Abstract
The article discusses the views on change of Robert H. Bloom, author of "The New Experts: Win Today's Newly Empowered Customers At Their Four Decisive Moments." Bloom believes the shift of power in retail from retailers and suppliers to consumers is hidden by pre-recession business and financial excesses. He suggests that the way to make one's business or product is making the consumer's first choice at important decision-making times. He also stresses the importance of thinking like customers and staying connected to customers.
- Published
- 2010