On Being A Luxury Rainmaker.

The article offers the author's views regarding the changes of mindset of affluent consumers on purchasing luxuries. According to Pam Danziger founder of Unity Marketing, affluent consumers are now wiser and cautious in spending their money. Moreover, Danziger shared six ways to cope with the mindset changes of affluent consumers for luxury sector, including offering substance rather than image, creating urgency to act, and capitalizing on the internet.