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This section offers news briefs relating to mass media in Saint Louis, Missouri as of April 2011. Media, advertising and public relations veterans have joined the first board of directors of the St. Louis Media History Foundation. Online news operation, the St. Louis Beacon, received a 1.25 million dollar donation from the Danforth Foundation. The online news site Globe-Democrat.com shutdown in January 2011.

A list is presented of the winners of awards in advertising and public relations in Saint Louis, Missouri in the fall of 2008.

The article comments on the release of the twenty-eight-page brochure "Going Forward With Radio" as presented by KXLW which promotes the image of the radio station as the Neighborly Golden Circle Station in Saint Louis, Missouri. The pamphlet, representing the best work of Public Relations Director Edgar Mothershead, showed a station filled with men and women in an exciting environment. But reading between the lines reveals some cracks in the facade. It must have an excellent promotional idea, but the reality portrayed in the brochure probably did not venture far from the truth. KXLW, at its inception, was doomed to be nothing more than a second-tier radio station.

This article presents information on journalistic, advertising and public relations practice in the Saint Louis, Missouri area. The recipients of the Edward R. Murrow Awards for Broadcasting have been announced. The awards are organized by the Radio-Television News Directors Association. Television station KTVI won two awards at the 2003 Journalism Excellence Contest, sponsored by the Illinois Associated Press Broadcasters Association. Saint Charles Community College also won national awards for college communications excellence from the National Council on Marketing & Public Relations. Publisher Donald M. Snuggs was honored by Mentor Saint Louis for his contributions to improving public education. Thomas Pallesen was appointed by Adamson Advertising as director of the agency's interactive division.

This article focuses on the mass media advertising, audience reach and public relations practice in Saint Louis, Missouri. The Pulitzer Inc. web site says that the market alone handles about 700 million dollars in advertising spending. It claims a twenty nine percent hold of the advertising share. The total number of print media and radio and television stations operating in the region and the audience reach of each medium are given. There are 31 million primetime households in the area and if this figure will be evenly distributed among 72 cable channels, then each channel would have to deal with some 430,000 homes. The Internet is beginning to have its consumer audience and advertisers are taking notice. A big percentage of the United States' sport advertising comes through a brewery in Saint Louis. It is seventeen percent lower than advertising for the Olympic Year 2002.

The article discusses the highlights of the Home Technology Specialists of America's (HTSA) Fall 2010 Pump Up meeting held in Saint Louis, Missouri. Executive director Richard Glikes announced a sales goal of 100 million dollars for the group over a six-month period. The plan to increase sales includes strategies such as a membership drive, online marketing campaigns, and other public relations efforts. HTSA president Leon Shaw described an online platform that will enable vendors and members to exchange and update information.