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Corporate sponsorships.

Authors :
Holt, Glen E.
Source :
Bottom Line. 2006, Vol. 19 Issue 1, p35-39. 5p.
Publication Year :
2006

Abstract

Purpose — To provide an overview of how corporate sponsorships can be successfully used by libraries. Design/methodology/approach — Using successful examples from St Louis Public Library, the topic of corporate sponsorships and their value to libraries is presented. Findings — Corporate sponsorship of services and events can be a valuable source of support for libraries. However, it is important to accurately determine what project costs are, and what the value of the partnership is for the corporation. Originality/value — Not everyone agrees that corporate sponsorships are a good idea for libraries, but getting involved in them does not mean that you have to compromise the library's mission. With proper planning and partnering, a win-win outcome is possible. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
0888045X
Volume :
19
Issue :
1
Database :
Academic Search Index
Journal :
Bottom Line
Publication Type :
Academic Journal
Accession number :
20824571
Full Text :
https://doi.org/10.1108/08880450610643052