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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale.Among the new features and topics included in this fifth edition are: New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia. Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments. Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals. New content on evolving topics such as future employment, human resource management in tourism and generational marketing. Fully updated statistics and data. A brand-new Companion Website including an instructor's manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides. This is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.

Travel and tourism are areas in which specialist marketing training is becoming essential. The approaches employed in these case studies will help to stimulate readers to learn from the experience of operators in the public and private sectors of travel and tourism.

Chris Ryan, as editor of Tourism Management, the author of several books and a researcher with an international reputation, has revisited his book, Recreational Tourism, after a gap of more than ten years. This new edition is an appraisal of that which is still thought to be valid, but with a significant updating in the light of new research. The structure of the book has been slightly changed to better reflect, not only current thinking, but the nature of existing texts and the greater degree of specialisation that now exists in the tourism literature. The book is primarily concerned with the determinants of tourism demand, the implications of that demand, and the problems posed for those who, in whatever capacity, seek to manage tourism at the destination level. After a new chapter that presents a history of tourism where the discerning reader can see that which is old and that which is new, the rest of the book analyses social, economic and psychological determinants of demand and discusses the broad aspects of destination change and the challenges presented to those responsible for managing such change. The book represents a learned introduction to the subject, a review of the developing literature and thinking that can be classified as broadly postpositivistic. In a curious manner it represents a return to the conventional, but within a new awareness of competing interpretations of one of the leading economic drivers of the new millennium.

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.