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Marketing for Tourism

Authors :
Les Lumsdon
Les Lumsdon
Publication Year :
2016

Abstract

Travel and tourism are areas in which specialist marketing training is becoming essential. The approaches employed in these case studies will help to stimulate readers to learn from the experience of operators in the public and private sectors of travel and tourism.

Subjects

Subjects :
Tourism
Management
Marketing

Details

Language :
English
ISBNs :
9780333541364 and 9781349219469
Database :
eBook Index
Journal :
Marketing for Tourism
Publication Type :
eBook
Accession number :
2839578

Tools

Authors Abstract Subjects Details