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11 results on '"CMO Council -- Reports"'

1. Data and analytics important to protect budgets and prove ROI

Subjects
Marketing research -- Reports, Marketing -- Reports, Customer service -- Reports, Support services, Customer service, Company financing, Business, international, CMO Council -- Reports
Abstract

New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023. Source © Myriam Jessier Unsplash New research is highlighting [...]

Published
2023

2. 66% of Marketers Lack Confidence in Ability to Achieve Revenue Goals, According to CMO Council and Sprinklr Research

Subjects
Marketing -- Research -- Reports, Customer service -- Research -- Reports, Support services, Customer service, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following press release: The CMO Council, in partnership with Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today [...]

Published
2023

3. CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

Subjects
Advertising -- Evaluation, Marketing -- Reports, Customer service -- Reports, Support services, Customer service, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

Positive Level of Confidence in Marketing's Ability to Lead Recovery; Revenue + Sales Growth Top Measure of Performance; Functional Modernization Biggest Need Management Views CMO's Essential Role as Customer Experience [...]

Published
2021

4. Live Data Is Now The Lifeblood For Telco Value Creation

Subjects
Telecommunication systems -- Reports, Customer relationship management -- Reports, Wireless communication systems -- Services, Customer service -- Reports, Support services, Customer relationship management, Customer service, Wireless voice/data service, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report SAN JOSE, Calif., June 5, 2019 /PRNewswire/ -- The global data economy is [...]

Published
2019

5. Marketing Leaders Embrace GDPR As Path To Trust And Improved Experiences As Compliance Laggards Shirk Responsibility And Fail To Champion Change

Subjects
Customer relationship management -- Reports, Marketing executives -- Reports, Consumer protection -- Reports, Marketing -- Reports, Customer service -- Reports, Support services, Customer relationship management, Customer service, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World SAN JOSE, Calif., Sept. 5, 2018 /PRNewswire/ -- While [...]

Published
2018

6. New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role And Fully Embrace Growth Driver Mandate And Revenue Strategy Leadership

Subjects
Marketing executives -- Surveys -- Reports, Market research -- Reports, Customer service -- Reports, Support services, Customer service, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following news release: A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed [...]

Published
2018

7. New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role And Fully Embrace Growth Driver Mandate And Revenue Strategy Leadership

Subjects
Deloitte Consulting L.L.P. -- Reports, Deloitte Touche Tohmatsu Ltd. -- Reports, Marketing executives -- Surveys -- Research -- Reports, Marketing -- Research -- Reports, Consulting services -- Research -- Reports, Accounting firms -- Research -- Reports, Customer service -- Research -- Reports, Support services, Customer service, Business, News, opinion and commentary, CMO Council -- Reports
Abstract

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals SAN JOSE, Calif., May 23, 2018 /PRNewswire/ [...]

Published
2018

8. Chief marketers believe their jobs are at risk if customer experience strategies fail

Subjects
Customer service -- Reports, Support services, Customer service, Business, international, CMO Council -- Reports
Abstract

Summary: 76% of CMOs believe their jobs are on the line if customer engagement doesn't satisfy digitally demanding consumers; only 10% can measure financial impact... 76% of CMOs believe their [...]

Published
2018

9. Netsertive and the CMO Council Unveil 'Omnichannel's Missing Link' Research Report

Subjects
Brand identity -- Reports, Electronic marketing -- Reports, Market research -- Reports, Customer service -- Reports, Support services, Customer service, Business, Business, international, CMO Council -- Reports
Abstract

Study Reveals Only Seven Percent of Brand Marketers are Aligned with Local Retailers in Delivering Seamless Customer Experiences RESEARCH TRIANGLE REGION, N.C. -- Netsertive , a digital marketing intelligence company [...]

Published
2016

10. Netsertive and the CMO Council Unveil 'Omnichannel's Missing Link' Research Report

Subjects
Special interest groups -- Reports, Brand identity -- Reports, Electronic marketing -- Reports, Customer service -- Reports, Support services, Customer service, Advertising, marketing and public relations, CMO Council -- Reports
Abstract

2016 NOV 19 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- Netsertive, a digital marketing intelligence company that enables brands and their local channel partners [...]

Published
2016

11. APAC marketers seek greater role in customer experience

Subjects
Marketing executives -- Reports, Consumer behavior -- Reports, Marketing -- Reports, Customer service -- Reports, Support services, Customer service, Computers, CMO Council -- Reports
Abstract

SINGAPORE: Asia-Pacific and Japan (APJ) companies may want to take heed of the famous quote by American actress Mae West-'An ounce of performance is worth pounds of promises'-particularly as it [...]

Published
2014

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