1. Selling to the four temperament styles
- Author
-
Boe, John
- Subjects
Temperament -- Influence ,Consumer preferences -- Analysis ,Consumer behavior -- Evaluation ,Sales personnel -- Customer relations ,Sales personnel -- Practice ,Prospecting (Selling) -- Methods ,Prospecting (Selling) -- Psychological aspects ,Advertising, marketing and public relations ,Business - Abstract
Temperament styles not only determine a person's behavioral traits, body language patterns and buying styles but also influence their compatibility with other people. The four primary styles are aggressive, passive, expressive and analytical, wherein research in the field of psychology shows that people are born into one of these styles. How to sell in each style is also discussed.
- Published
- 2010