Search

The article reports on the complaints brought by the U.S. Federal Trade Commission (FTC) against R. J. Reynolds Tobacco Co. and Philip Morris and Co. It relates the publication of the article "Cigarette Ad Fact and Fiction" in the July 1942 issue of "Reader's Digest." FTC charged the two companies of false and misleading advertising of cigarettes and smoking tobaccos.

The article discusses and evaluates a short-time marketing campaign and merchandising effort by the R.J. Reynolds Tobacco Company to market its new humidor cigarette pack for Camel brand cigarettes. The business strategy of the company to take such a huge risk with a known product during economic depression is highlighted.

The article discusses the probable ban on television and radio advertising of cigarette and tobacco. Marlboro is reportedly the only brand that is earning under Philip Morris, the fourth leading cigarette company coming after R. J. Reynolds, American Tobacco and Brown & Williamson. R. J. Reynold's major brands such as Winston, Salem and Camel are said to be losing sales pushing the company to cut back on Camel's promotion to support Winston and introduce Doral, a strategy commonly used in the industry. INSET: An irritant in the sales curves.

This article focuses at how tobacco company R.J. Reynolds Tobacco Co. is hoping that a redesign of traditional cigarette packs will help differentiate the fading Winston brand. A year after the tobacco giants' $206 billion settlement agreement with the state attorneys general in 1998, a group of 20 frustrated brand developers and strategists huddled in a conference room at R.J. Reynolds Tobacco's headquarters in Winston-Salem, North Carolina. Three years and at least $200 million later-an analyst's guess, the number two tobacco giant is introducing a curved, crushproof plastic flask in limited national distribution this month.

Focuses on Joe Camel, the fictitious character used in cigarette advertising. R.J. Reynolds' claim the camel was not used to lure children; The company's uncensored records available on the Tobacco Control Archives on the Internet; Contact point.

The article informs about the release of no-additive tobacco from R.J. Reynolds Tobacco Co. (RJR). RJR is rolling out the no-additive approach for its revamped Winston brand along with a high-powered advertising drive called "No Bull." The print and billboard campaign, estimated at $25 million-plus by Morgan Stanley, aims to find a compelling image for RJR's No. 2 cigarette brand. The new Winstons have forsaken all flavor enhancers such as cocoa, sugar and licorice. The practice of removing nicotine and putting it back again does not constitute an additive.

The section offers marketing news briefs in the U.S. as of June 19, 1978. Mueller Chemical Co. in Prairie du Sac, Wisconsin announced its national advertising campaign for Quench Sport Gum, a lemon-flavored chewing gum. R. J. Reynolds Tobacco Co. will launch a new advertising campaign to boost its Real cigarette brand after allegedly failing in the market. Leslie Fay Inc., apparel manufacturer, has produced a film to guide store clerks on how to give advice to female shoppers concerning dressing up.

Reports on the Federal Trade Commission's (FTC) decision not to ban R.J. Reynolds Tobacco's advertisements featuring the mascot Joe Camel. Health groups' efforts to ban Camel cigarettes' mascot; FTC members' concern about crimping RJR's First Amendment rights.

The article reports on the decision of the U.S. Federal Trade Commission (FTC) to label cigarette advertisement campaign claims such as "less nicotine," "soothes the nerves," "aids digestions," relieves fatigue," and "never irritates the throat" as false and misleading. The FTC has ordered several companies to stop using testimonials including the R.J. Reynolds Tobacco Co. and the P. Lorillard Co. It is also conducting studies of the advertisements of American Tobacco Co., its subsidiary American Cigarette & Cigar Co. and Philip Morris & Co.

Reports on developments related to advertising agencies in the United States as of March 20, 2000. Includes the selection of Doe-Anderson Advertising and Public Relations by R.J. Reynolds Tobacco as lead agency for Winston cigarettes; Zimmerman & Partners Advertising to acquire The Ad Team and Ad Productions; Susan Ellis' appointment to Omnicom Group's Diversified Agency Services division.

The article comments on the launching of an advertising campaign to promote the newest cigarette brand from R.J. Reynolds Tobacco Co. in the U.S. "Advertising Age," claims that the cigarette campaign is the largest ever made for the launching of a cigarette. "Times," on the other hand, describes the introduction of the new brand as the biggest marketing campaign.

The article reports on a contention between Lorillard Inc. and rival R.J. Reynolds Tobacco Co. over whether a company in North Carolina can commandeer an everyday word or phrase for its exclusive use in advertising in 2011. The implication of resolving the issue for the North Carolina Business Court in Greensboro is noted. The word "pleasure" was registered for the Newport cigarette brand in 2005 as a trademark by Lorillard. The issue is said to illustrate the efforts of firms to protect brand identities.

The article considers the complaints of the American Public Health Association (APHA) and other anti-tobacco advocates against R.J. Reynolds Tobacco Co.'s Camel No. 9 cigarettes. APHA is calling on R.J. Reynolds Tobacco to remove its Camel No. 9 cigarettes from stores across the U.S., describing the company's marketing campaign as a threat to the health of teenage girls and young women. The advertisements feature black, bright pink and teal colors, a female-friendly design and a name similar to women's fashion icons.

Reports on the decision of R.J. Reynolds to stop the company's promotional Camel Club for its cigarettes brand. Details on the sales promotion effort; Products given to customers; Factors influencing the move of the company.

Focuses on the strategies used by cigarette manufacturers Philip Morris and R.J. Reynolds to remain competitive in the U.S. Amount to be spent by Philip Morris to advertise its products; Value of the stocks traded by the two companies; Outlook on the income of the companies in 2002.

Reports on the move of R.J. Reynolds Tobacco Co. to notify Doe-Anderson Advertising & Public Relations Inc. that the shop is losing its lead agency status on its Winston account. Value of the account; Aim of using multiple agencies for its campaigns; Agencies that have been assigned tasks on the Winston account.

Features on the cigarette print advertisement of Salem photographed by Paul Aresu.

Focuses on the cigarette advertisement from R.J. Reynolds Tobacco Co. that warns about federal regulation. Threat to freedom; Reasons of the antismoking forces.

Focuses on R.J. Reynolds Tobacco Company's cigarette delivery system to the young adult market. Impact of the establishment of Camel Clubs in several nightclubs, coffeehouses and restaurants in the United States; How the company creates a hip, smoking lifestyle; Other marketing strategies employed by R.J. Reynolds.

Provides information on the lawsuit filed by Lawrence and Lucy Cecere, owners of a landmark building in New York City which was used by R.J. Reynolds, without permission, in print advertisements for Camel cigarettes. Contentions of the plaintiffs; Decision of Southern District Judge Robert P. Patterson.

States that R.J. Reynolds Tabacco Company, will not be featuring Joe camel on the packages of its cigarettes or for advertising purposes. What type of advertising will be used in place of the camel; Why advertising using the camel was stopped; Comments from John Sweeney, advertising professor at University of North Carolina Chapel Hill. INSET: Joe camel rip 1998-1997..

Reports that the United States Federal Trade Commission (FTC) charged the R.J. Reynolds Tobacco Co. with violating US laws by using the character of Joe Camel to sell cigarettes to children. The evidence on which the decision was based; Hopes of the FTC.

Reports on R.J. Reynolds Tobacco Co.'s advertising campaign for its Camel brand of cigarettes in the United States. Themes of the print advertisements created by Mezzina/Brown Inc.; Comparison with previous Camel advertisements; Share of the brand in the market.

Reports on the US Federal Communications Commission's (FCC) complaint over R.J. Reynolds Tobacco Co.'s advertisement for the Camel brand of cigarettes. Alleged violations of the advertisement; Concerns on the FTC complaints' effect on commercial speech.

The article discusses a court ruling on a case against R.J. Reynolds Tobacco Co. in which the tobacco company was cited for allegedly targeting young consumers in its magazine advertisement in the U.S. Key issues discussed include how the case can spurn future lawsuits and affect marketers' First Amendment rights, as well as concerns regarding the future prospects for magazines' advertising revenues.

Comments on the issues concerning R. J. Reynolds Tobacco Co.'s cigarette advertisement's, Joe Camel, influence on teen smoking in the U.S. Factors that influence cigarette smoking in teenagers; Motivation of the advertisement for smokers to select the particular brand; Investigation of the ads involvement to teen smoking by Joel B. Cohen, an expert witness of the R. J. Reynolds' investigation.

Deal with the review of advertising campaign account of R.J. Reynolds Tobacco company for its Winston Cigarettes. Details on the advertising campaign budget of the company; Information on some advertising agencies vying for the account; Brief background on the campaign for the cigarette.

The article reports on the decision of R.J. Reynolds Tobacco Co. to suspend the review for its Salem cigarette advertising account. Company executives claim that the review has been suspended because the firm has yet to come up with a viable test advertising campaign. Because of the review hold, the brand will not have a national advertising until at least the fourth quarter of 1997.

The article reports that R.J. Reynolds (RJR) Tobacco Co. is offering to voluntarily accept some of the U.S. Food and Drug Administrations's advertising restrictions that it is disputing in court. In negotiations to develop so-called "model" state legislation in its home of North Carolina, legislation that would eventually be offered to other states, RJR proposes to fund anti-smoking messages aimed at teenagers and accept certain advertising restrictions in return for tougher, more rigidly enforced laws barring those under 18 from buying cigarettes.

This article reports on the launching of a revamped Winston cigarette product by R. J. Reynolds Tobacco Co. on July 1, 1996 in Florida. The company is removing the additives in all 17 versions of its Winston product variations and then will market the brand as being the cigarette without additives. The new positioning attempts to present Winston as authentic but with a point of difference and an attitude. Advertisements try to draw distinctions between cigarettes that use flavoring agents, such as licorice and sugar, and new Winston.

The article reports that the U.S. House Energy and Commerce Committee's Subcommittee on Transportation and Hazardous Materials is demanding access to the Federal Trade Commission's (FTC) investigation of the Joe Camel advertising campaign of R.J. Reynolds Tobacco Co. Representative Al Swift has asked an aide to review all materials the FTC has collected during the investigation and determine its status. Several anti-tobacco groups are opposing the use of Joe Camel cartoon character in the campaign due to claims that the campaign increased smoking among teenagers.

This article presents marketing and advertising developments in the U.S. cigarette industry as of September 1993. The $45 billion cigarette industry is still in chaos after the price cuts and promotional changes initiated by market leader Philip Morris USA. In an effort to boost sales of its Marlboro brand, Philip Morris launched a major promotional campaign for the cigarette and discounted it from 70 cents to 40 cents per pack. Indeed, Prices of Marlboro and all Philip Morris's other premium cigarettes were lowered to what previously had been the level of mid-priced brand. The move was followed by RJR and most other competitors, creating a confusion as brands which were previously separated mainly by price were suddenly positioned in the single-discount tier. This could bring about the elimination of some brands, and new advertising campaigns to differentiate products. It could also force smaller companies that market cheaper discount products to rethink their strategy.