15 results on '"Seltzer, Trent"'
Search Results
2. The influence of distal antecedents on organization-public relationships.
- Author
-
Seltzer, Trent and Lee, Nicole
- Subjects
- *
ORGANIZATIONAL structure , *ORGANIZATIONAL behavior , *PUBLIC relations , *SOCIAL influence , *SOCIAL perception - Abstract
This study proposed a conceptual model of organization-public relationships (OPRs) that draws distinctions between the distal (enduring individual, organizational, and environmental factors) and proximal (situational individual and organizational behaviors and interactions) antecedents that precede and influence OPR perceptions. Using an online survey of 514 adults residing in the United States, this study identified which relational antecedents motivated individuals to enter OPRs across different types of organizations. Additionally, the study examined the relative influence of motives, perceived issue congruence, and perceived value congruence on individuals' perceptions of OPRs. Findings suggest social/cultural expectations and risk reduction are the most common motives for entering OPRs; however, perceived issue and value congruence with the organization are more influential than other antecedents in shaping cognitions regarding OPRs. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
3. Vicarious interaction.
- Author
-
Lee, Nicole and Seltzer, Trent
- Subjects
ASSOCIATIONS, institutions, etc. ,DIGITAL media ,SOCIAL media ,PUBLIC relations ,COMMUNICATION - Abstract
Purpose The purpose of this paper is to explore how online interaction with an organization impacts not only those users participating in the exchange, but also those that witness the interaction and are influenced as suggested by social cognitive theory.Design/methodology/approach This study utilized a mixed methodological approach. First, 20 interviews with social media users were conducted to explore their perceptions of observed two-way communication between organizations and other users within social media spaces. An experiment then compared the effects of interacting with an organization via social media vs simply observing organizations interacting with other users.Findings The findings from both studies support the assertion that publics do not have to actively participate in two-way communication with an organization for an observed exchange to have an impact. When an organization has a conversation with one follower, others see that interaction and are affected by it.Practical implications This study has implications for the practice of online communication by organizations. Practitioners must consider how interactions impact those publics who are observing rather than only the few who are engaging. In the social media realm, priority should be given to followers posting legitimate questions or concerns. Responding to positive comments can also improve perceptions of the organization but is seen as going above and beyond.Originality/value This paper introduces the concept of vicarious interaction – a phenomenon warranting further investigation by strategic communication scholars. Distinguishing between the effects of “vicarious interaction” and direct interaction could have significant consequences for the study of relational or symmetrical approaches to social media. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
4. RIAA, MPAA, and the Digital Piracy Issue: Comparing Public Relations Strategies and Effectiveness.
- Author
-
Seltzer, Trent
- Subjects
PUBLIC relations ,PIRACY (Copyright) ,DIGITAL media ,COPYRIGHT infringement ,COMMUNICATION ,PUBLICITY - Abstract
The downloading of copyrighted content has been a common concern for the motion picture and music recording industries, but their public relations response has been quite different. While the motion picture industry has addressed the issue through educational efforts, consumer awareness programs, and legislative action, the music recording industry has pursued an aggressive strategy of legal action against file sharers while seeking to minimize negative publicity resulting from lawsuits. In order to compare the effectiveness of the two approaches in framing this issue, this study content analyzed press releases from the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA), as well as media coverage of the digital piracy issue. A significant, moderate correlation of attributes used to frame this issue was found between the RIAA press releases and media coverage, but not between the MPAA press releases and the media. [ABSTRACT FROM AUTHOR]
- Published
- 2005
5. PR in the ER: Managing internal organization–public relationships in a hospital emergency department
- Author
-
Seltzer, Trent, Gardner, Elizabeth, Bichard, Shannon, and Callison, Coy
- Subjects
- *
CORPORATE public relations , *CORPORATE culture , *CASE studies , *FOCUS groups , *SOCIAL policy , *MEDICAL communication , *CORPORATE communications , *COMMUNICATIONS research - Abstract
Abstract: Focusing on a university-affiliated emergency department, this case study investigates the antecedents and outcomes of internal organization–public relationships as well as the cultivation strategies used to manage internal organization–public relationships (OPRs). The case study includes interviews with members of the emergency department''s (ED) dominant coalition and focus groups with ED staff, as well as field observations in the ED itself. Findings illustrate that structural and policy antecedents acted as barriers to relationship maintenance, that a reliance on asymmetrical cultivation strategies culminated in poor internal OPRs, and that these poor relationships fostered negative attitudes, non-compliant behavior, and an arguably toxic organizational culture. Also, there was some evidence of symmetrical cultivation strategies (e.g., positivity and networking) fostering positive OPR perceptions among some employees. This case study can be used to guide best practices in internal public relations and answers the call for more research on public relations and health communication. Moreover, the current study suggests avenues for extending the relationship management perspective by considering organizational culture as a possible outcome of internal relationships. [Copyright &y& Elsevier]
- Published
- 2012
- Full Text
- View/download PDF
6. Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter
- Author
-
Rybalko, Svetlana and Seltzer, Trent
- Subjects
- *
SOCIAL media , *PUBLIC relations , *DIALOGIC theory (Communication) , *STAKEHOLDERS , *SOCIAL networks , *CONTENT analysis , *ASSOCIATIONS, institutions, etc. , *ORGANIZATIONAL communication , *SOCIAL groups - Abstract
Abstract: The current study extends the investigation of online relationship building by examining how Fortune 500 companies use the popular social network site Twitter to facilitate dialogic communication with stakeholders. A content analysis of a random sample of the Twitter profiles maintained by Fortune 500 companies (n =93) and individual tweets posted on those profiles (n =930) examined the use of dialogic features within the Twitter profiles as well as the individual tweets. Results indicated that organizations that have a dialogic orientation to Twitter use (61%) employed the principle of conservation of visitors to a greater degree and generation of return visits to a lesser degree than organizations with a non-dialogic orientation to Twitter (39%). [ABSTRACT FROM AUTHOR]
- Published
- 2010
- Full Text
- View/download PDF
7. Influence of responsiveness, accessibility, and professionalism on journalists’ perceptions of Southwest Airlines public relations
- Author
-
Callison, Coy and Seltzer, Trent
- Subjects
- *
PROFESSIONALISM , *PUBLIC relations , *JOURNALISTS , *DIALOGIC theory (Communication) , *COMMUNICATION methodology , *PSYCHOLOGY - Abstract
Abstract: This longitudinal study presents the results of three biennial surveys of key national journalists who routinely report on Southwest Airlines, a company widely recognized for its extraordinary public relations efforts. Synthesizing data garnered through relationship, utility, and perception scales as well as robust open-ended responses, the results support and advance media relations best practices. Ultimately, data confirm that practitioner responsiveness and accessibility to reporters are the keys to ensuring that journalists maintain positive perceptions of Southwest Airlines’ public relations. The results provide an instructive case study and recommendations to corporate public relations practitioners for cultivating favorable media relationships through a commitment to dialogic communication principles. [Copyright &y& Elsevier]
- Published
- 2010
- Full Text
- View/download PDF
8. Practicing transparency in a crisis: Examining the combined effects of crisis type, response, and message transparency on organizational perceptions.
- Author
-
Holland, Derrick, Seltzer, Trent, and Kochigina, Anna
- Subjects
- *
ORGANIZATIONAL transparency , *ORGANIZATIONAL response , *CRISIS communication , *CRISES , *PUBLIC relations - Abstract
• The current study combined crisis communication and message transparency. • Using an experimental methodology, the sample yielded 898 participants. • Victim crises, rebuild strategies and transparent messages had positive impacts. • Transparency contributed to a three-way interaction on organizational credibility. • Theoretical and practical implications are discussed. Public relations practitioners allocate a vast number of resources to constructing and building strategic messaging for targeted stakeholders. Two important factors within this message construction deal with organizational crisis responses and message transparency. The present study sought to combine concepts from Situational Crisis Communication Theory (SCCT) and message transparency to investigate what combined impact these two fields in public relations research have on perceptions of an organization. By utilizing a 3 (crisis type) X 3 (crisis response) X 2 (message transparency) experimental design, this study (n = 898) found that victim crisis types, rebuild strategies, and high transparency messages resulted in more positive perceptions of the organization. A three-way interaction was also found, namely that use of highly transparent messages contributed to greater perceived organizational credibility when a rebuilding or denial strategy was used in response to a preventable crisis and when a diminishing strategy was used in response to a victim or accidental crisis. Practical and theoretical implications are also discussed. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
9. The dialogic potential of weblogs in relationship building
- Author
-
Seltzer, Trent and Mitrook, Michael A.
- Subjects
- *
PUBLIC relations , *WEBSITES , *BLOGS , *ORGANIZATION - Abstract
Abstract: A gap exists between the relationship-building potential of traditional Web sites, the objectives of public relations practitioners, and the actual design of organizational Web sites. This study extends the investigation of online relationship building through a content analysis of 50 environmental weblogs. A comparison of weblogs to traditional Web sites suggests that weblogs incorporate dialogic communication principles to a greater degree than traditional Web sites, potentially making them better suited for online relationship building. [Copyright &y& Elsevier]
- Published
- 2007
- Full Text
- View/download PDF
10. From advocacy to accommodation: A case study of the Orlando Magic's public relations efforts to secure a new arena
- Author
-
Mitrook, Michael A., Parish, Nancy B., and Seltzer, Trent
- Subjects
- *
PUBLIC relations , *BRAND name products , *ADVOCACY advertising - Abstract
Abstract: A case study of the Orlando Magic NBA franchise was conducted to understand media relations, community relations, and foundation efforts in support of a new or renovated arena, examining how either accommodation or advocacy was used when the franchise was in direct conflict with one (or many) of its publics. The contingency theory of accommodation in public relations served as the framework for understanding the franchises efforts. Over the time frame covered by the study, the organization was found to move along the continuum from advocacy to accommodation in its public relations efforts regarding the arena issue. [Copyright &y& Elsevier]
- Published
- 2008
- Full Text
- View/download PDF
11. Smart friendly liars: Public perception of public relations practitioners over time.
- Author
-
Callison, Coy, Merle, Patrick F., and Seltzer, Trent
- Subjects
- *
PUBLIC opinion , *PUBLIC relations , *PERSONALITY , *SOCIAL ethics , *SOCIAL surveys - Abstract
Two national surveys of the U.S. public in 2003 and 2012 asked participants to list words describing public relations practitioners. Analyses reveal that the majority of the words related to practitioner personality and intellectual traits were positive, while the ethical terms used to portray practitioners remained predominately negative over the last decade. [ABSTRACT FROM AUTHOR]
- Published
- 2014
- Full Text
- View/download PDF
12. Transparency tested: The influence of message features on public perceptions of organizational transparency.
- Author
-
Holland, Derrick, Krause, Amber, Provencher, Joseph, and Seltzer, Trent
- Subjects
- *
ORGANIZATIONAL transparency , *PUBLIC relations , *PUBLIC communication , *PUBLIC opinion , *DISCLOSURE - Abstract
The concept of transparency has been promoted within the public relations and business literature as both ethical and advantageous; however, the effectiveness of transparency is seldom empirically put to the test. In particular, the use of clarity, disclosure, and accuracy in organizational messages needs to be empirically examined. To this end, we conducted an online experiment using a 2 (high vs. low message transparency) x 2 (news story placed before or after an organizational statement) between-subjects design. Participants ( n = 357) perceived organizations as more transparent and credible when exposed to messages exhibiting greater levels of clarity, disclosure, and accuracy as opposed to messages that did not. Placement of an information anchor in the form of an objective news story before the organizational message increased the perceived organizational transparency when messages employed transparent design features and decreased the perceived organizational transparency when messages did not use these features. These results provide significant implications for practitioners attempting to convey organizational transparency at the tactical level through message features. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
13. Testing the effects of dialogic communication on attitudes and behavioral intentions related to polarized and non-polarized scientific issues
- Author
-
Lee, Nicole Marie, Callison, Coy, Cummins, R. Glenn, Hayhoe, Katharine, and Seltzer, Trent
- Subjects
Social media ,Public relations ,Dialogue ,Science communication - Abstract
Despite its prominence in public relations literature, little research has examined the effects of dialogic communication. This project tested the effects of dialogue within a science context through two experiments. The impact of both observed and active online dialogue was tested in relation to organization-public relationship (OPR) qualities, trust in science, perceived issue importance, and supportive behavioral intentions. In order to examine the influence of political polarization, the effects of dialogue were tested for the polarized issue of climate change and the non-polarized issue of space exploration. Study 1 revealed dialogue significantly and positively affected OPR qualities and supportive behavioral intentions for space exploration, but not climate change. Study 2 found little difference between observing dialogue and actively engaging in it. These findings suggest that engaging in dialogue about non-polarized topics can help organizations build relationships with publics, which in turn help organizations accomplish other strategic goals. Results fill a void within the public relations literature, serve to integrate public relations theory and science communication scholarship, and inform public relations best practices. Specifically, this project has implications for how organizations utilize online platforms to engage with publics and when engagement is most likely to be effective.
- Published
- 2016
14. Public relations practices of ranching horse industry organizations
- Author
-
Hughs, Beth, Gibson, Courtney, Seltzer, Trent, and Doerfert, David
- Subjects
Ranch horse ,Public relations ,Organizations ,Ranching horse organizations - Abstract
Public relations is a crucial aspect to the survival of an organization. Organizations who cater to a highly specific audience need public relations to help them financially, to help them reach their members, and to help them grow. The purpose of this study was to determine the public relations practices utilized by four ranching horse industry associations and examine these practices in relation to traditional and modern public relations practices. Four in-depth interviews were conducted with individuals in the top leadership position in each of the four ranching horse industry organizations to answer the two research objectives sought by the study. Results showed that while most are practicing some sort of public relations effort, these efforts are primarily centered around the events the organizations hold with little effort or related activities when the organization is not holding an event. With potential social media technologies to assist in public relation activities, the four organizations only used Facebook. Overall, the study provides a picture of what is currently being practiced by the ranching horse organizations and offers recommendations for bettering their practices, as related to traditional and modern literature for effective public relations practices.
- Published
- 2015
15. The impact of motivation–experience congruence
- Author
-
Phillips, Andrea L., Gardner, Liz, Shafer, Autumn, Davison, Rob, and Seltzer, Trent
- Subjects
Volunteers ,Antecedents ,Public relations ,Relationship management ,Organization-volunteer relationships ,Organization-public relationships ,Nonprofits ,Volunteer functions index - Abstract
Volunteers play a vital role in helping nonprofit organizations operate and achieve success. The purpose of this study, therefore, was to investigate factors that might contribute to developing strong organization–volunteer relationships and how those impact the outcomes job satisfaction, staying intention, productivity, and the organization-public relationship outcomes of trust, relationship satisfaction, control mutuality, and commitment. Based in relationship management theory and using the three-stage organization-public relationship model for structure, this study sought to examine the role of volunteers' functional motivations and motivation–experience congruence in shaping positive relationship outcomes. A survey was conducted with 371 volunteers from 26 nonprofit organizations to identify volunteer motivations as antecedents to the relationship, volunteer experiences corresponding to their motivations, and volunteer perceptions of their relationship with the organization, among other measures. The results of regression and hierarchical linear modeling analyses showed that where volunteers' experiences were congruent with their motivations for volunteering, relationship quality was higher, as was intent to stay and productivity; there was no significant relationship, with job satisfaction. Volunteer tenure was shown to have a negative relationship with the control mutuality. This supports relationship management theory by demonstrating that organizations that help to facilitate volunteer goal achievement also have stronger relationships with volunteers helping to facilitate organizational success.
- Published
- 2014
Catalog
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.