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The dialogic potential of weblogs in relationship building
- Source :
-
Public Relations Review . Jun2007, Vol. 33 Issue 2, p227-229. 3p. - Publication Year :
- 2007
-
Abstract
- Abstract: A gap exists between the relationship-building potential of traditional Web sites, the objectives of public relations practitioners, and the actual design of organizational Web sites. This study extends the investigation of online relationship building through a content analysis of 50 environmental weblogs. A comparison of weblogs to traditional Web sites suggests that weblogs incorporate dialogic communication principles to a greater degree than traditional Web sites, potentially making them better suited for online relationship building. [Copyright &y& Elsevier]
- Subjects :
- *PUBLIC relations
*WEBSITES
*BLOGS
*ORGANIZATION
Subjects
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 33
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 24869017
- Full Text :
- https://doi.org/10.1016/j.pubrev.2007.02.011