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Smart friendly liars: Public perception of public relations practitioners over time.
- Source :
-
Public Relations Review . Dec2014, p829-831. 3p. - Publication Year :
- 2014
-
Abstract
- Two national surveys of the U.S. public in 2003 and 2012 asked participants to list words describing public relations practitioners. Analyses reveal that the majority of the words related to practitioner personality and intellectual traits were positive, while the ethical terms used to portray practitioners remained predominately negative over the last decade. [ABSTRACT FROM AUTHOR]
- Subjects :
- *PUBLIC opinion
*PUBLIC relations
*PERSONALITY
*SOCIAL ethics
*SOCIAL surveys
Subjects
Details
- Language :
- English
- ISSN :
- 03638111
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 109233185
- Full Text :
- https://doi.org/10.1016/j.pubrev.2014.09.003