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Basic cable programers, far from being left out of a future cable world of 150 to 200 compressed channels, are laying the groundwork to extend their franchises beyond their existing [...]

Viewers can't seem to get enough lawyers and cops, and the networks have once again tapped those professions for program source material for the 1991-92 TV season. Several stand-up comics [...]

Labor Day signals the unofficial end of summer, and as people return to the workplace and the classroom, the television industry hopes they also return to their TV sets. HUT [...]

Rep strives to balance broadcast clients with those of cable arm, Cable Media Corp., and provide synergies between the two The fact that Katz's foray into the cable rep business [...]

Warner Bros. is looking to protect its business. With the release of a study last week showing that the top-rated fare on cable networks is largely acquired programing, the studio [...]

CNN: WHERE HAVE ALL THE VIEWERS GONE? CNN soared to a viewing peak during the Persian Gulf war. While not to say it has come crashing down since, the network's [...]

Recently launched and new cable programing services had a slow 1990, and although most continue to plod along, 1991 is shaping up to be just as tough. While most report [...]

In 1898 William Randolph Hearst cabled his newspaper artist Frederick Remington in Cuba with the message, 'You furnish the pictures and I'll furnish the war.' In today's media wars, Hearst [...]

MSO's and programers wrestle with the concerns of Congress: rate increases, program ownership The demise of the cable bill leaves the industry confronting a number of issues of how it [...]

The announcement of Tele-Communications Inc.'s national advertising campaign, and its call for the National Cable Television Association to coordinate an industrywide public relations campaign (see page 62), has reinvigorated the [...]

In existence for only two months, the pay-per-view service Continuous Hits, carried on eight cable systems, is not yet revolutionizing the PPV world. With the service still in the infancy [...]

Major proponents of commercial-free, CD-quality music formats postponed 1989 launches until this year; Jerrold is first out of gate, but DMX and DP aren't far behind Just as cable television [...]

Change may take place in 1994-95 season; adopts name change for evening news show Group W's Premiere Announcement Network, which sells itself as an unwired news network for affiliate stations, [...]

Viewing patterns vary between English-speaking and Spanish-dominant households For Broadcasting comes out on top in Nielsen's first-ever survey of Hispanic households watching English-language television. The fourth network took four of [...]

Network in program ventures with P&G, Bristol-Myers Lifetime Television, with a new programming venture with Bristol-Myers and a third Procter & Gamble parenting show on the way, is at the [...]

About 28 million adults watch television in unmeasured out-of-home locations each week, with about two-thirds (19 million) of them watching some network television, according to a survey released last week [...]

It, ain't it used to be. That's what both buyers and baseball advertising time are saying about the American pastime. And with competition for ad dollars from basketball in the [...]

The failed You Bet You; Life may be leaving a legacy after all. It was a show that came with big ratings projections and was snapped up early by advertisers [...]

Cable television broadcasting companies want to expand the demographic reach of their featured advertising. Speciality cable companies, such as Comedy Central Inc and Sci-Fi Channel Inc, attain about 20% to 40% of their ad revenue from endemic advertising, or ads targeted to specific themes and age groups. Cable TV executives believe, however, that endemic advertising limits the scope and reach of their operations. Additionally, Comedy Central and other cable speciality companies are using media buy packages to tempt advertisers into buying air time.

Make direct appeal to diary households, run more watch-to-win contests TV stations trying to raise ratings during sweeps months is nothing new. But the just-released November sweeps ratings show the [...]

Buena Vista plan would allow syndicator, stations to review contract on ongoing basis Finding itself in need of extra inventory for makegoods on its 'Disney Afternoon' cartoon block, and unable [...]

Time Warner wants to either sell off or take control of its minority equity stakes, Senior Vice President Geoffrey Holmes said last week. Holmes told analysts attending the PaineWebber media [...]

Advertisers often do not believe ratings projections of syndicators; this season, many shows have not delivered This syndication season may be remembered for a huge gap between expectation and reality. [...]

The way the 1992 presidential campaign was waged on television says a lot not only about what politics has become but how television has been transformed. This year, both TV [...]

With ABC launching Nitecap, a direct-response talk show complete with an 800 number, and Fortune 500 companies developing long-form paid programing, infomercial stock appears to be on the rise. But [...]

54 Strategic Radio Research hopes there's room in the radio industry for its new AccuRatings service, but its aim is not to destroy Arbitron's dominance in the market. Radio sales [...]

The two cable ventures set to launch in New York in the next few months will try to take their share of the market's ad dollars. But any success may [...]

The Bush campaign, run until now with little hierarchy and much overlapping authority, is expected to look quite a bit different after Secretary of State James Baker arrives Aug. 23. [...]

Arkansas Governor Bill Clinton's staff is getting much of the credit for having succeeded in bringing their candidate from the bottom to the top of the polls. The Clinton campaign [...]

Sales during next few weeks may signal whether fall scatter market will be an active one No one expects the recession to disappear anytime soon, but there is some hope [...]

Presidential campaign advertising is taking on a new form this year. Not only is it starting in mid-summer instead of fall, it is emphasizing regional buys and a wide range [...]

One year ago Arbitron Communications set out to try to turn back the tide of defecting stations. Despite that effort, it continues to lose market share to rival local ratings [...]

Time Warner is dusting off its favorite buzzword--' synergy.' Having spent the last six months introducing one another to their respective businesses, the company and its new minority partners--Japanese firms [...]

The three broadcast networks seemed just part of the journalistic crowd during last week's Democratic National Convention. ln the past, the networks have used the conventions to showcase their talent, [...]

The electronic town hall meetings that undeclared presidential candidate Ross Perot has espoused appear to be an idea whose time has not yet come. Those knowledgeable about the technology as [...]

Services considering additional revenue stream to help offset program costs With the increasing inability to pass on programing costs to cable operators, basic cable networks are looking to pay per [...]

Agreements among cable and broadcast networks to share original programming have been all the rage over the past few months. But there may be a new twist to the growing [...]

When basic cable networks began buying the rights to major-league foitball and baseball a few years ago, they were looking for programing that would draw attention to their networks and [...]

Time Warner formed an alliance with Toshiba Corp. and C. Itoh & Co. last week that will likely go far beyond helping to pare down Time Warner's debt (BROADCASTING, Oct. [...]

Combine a country filled with sports fans and a cable universe filled with channels to program and a sports news channel would seem a likely result. Indeed, it is a [...]

Cable, an industry that once considered itself recession-proof, has learned it is not. The industry not only acknowledges what a down economy has done to it this year, but concedes [...]

Cable executives went to MIPCOM (see page 53) to do get some business done, and they returned saying they accomplished their goal. 'People are starting to do their homework, and [...]

SOME NBC AFFILIATES WARM UP TO PPV PLAN Participation in PPV profits is tempting to some in tough times NBC affiliates, many of whom have long looked upon the network's [...]

CENCOM SALE PUTS CABLE IN THE MONEY What a difference a week made. The cable television industry, which had been going approximately nowhere (financially) for at least six months, turned [...]

CABLE'S APPETITE FOR FIRST-RUN MOVIES ABATING Broadcasters see potential for beneficial effect on prices charged by studios First-run theatrical movies are no longer as valuable an acquisition as they once [...]

Industry predicts new record take, with cable revenues of $70 million to $80 million TVKO had both Evander Holyfield and Mike Tyson on hand at an elaborate press conference last [...]

Network walks fine line in trying to raise ratings and satisfy niche female audience A mix of programing ups and downs will accompany Lifetime Television's fall season debut. In spite [...]

With less than one year to go before the start of the 1992 summer Olympic games, Marty Lafferty, vice president, NBC and Cablevision Systems' Olympics Triplecast, talked with BROADCASTING about [...]