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Lifetime finds niche in advertiser co-production

Authors :
Moshavi, Sharon D.
Source :
Broadcasting & Cable. March 22, 1993, Vol. 123 Issue 12, p42, 2 p.
Publication Year :
1993

Abstract

Network in program ventures with P&G, Bristol-Myers Lifetime Television, with a new programming venture with Bristol-Myers and a third Procter & Gamble parenting show on the way, is at the [...]

Details

Language :
English
ISSN :
10686827
Volume :
123
Issue :
12
Database :
Gale General OneFile
Journal :
Broadcasting & Cable
Publication Type :
Periodical
Accession number :
edsgcl.13608056