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Nielsen gains ground in rating war

Authors :
Moshavi, Sharon D.
Source :
Broadcasting. July 27, 1992, Vol. 122 Issue 31, p34, 2 p.
Publication Year :
1992

Abstract

One year ago Arbitron Communications set out to try to turn back the tide of defecting stations. Despite that effort, it continues to lose market share to rival local ratings [...]

Details

Language :
English
ISSN :
00072028
Volume :
122
Issue :
31
Database :
Gale General OneFile
Journal :
Broadcasting
Publication Type :
Periodical
Accession number :
edsgcl.12534855