1. Vitamin Hack
- Author
-
Sax, Barbara
- Subjects
Wakefern Food Corp. -- Marketing ,Advertising ,Food distributors -- Marketing ,Merchandising ,Vitamins -- Marketing ,Company marketing practices ,Business ,Food and beverage industries ,Retail industry - Abstract
Byline: Barbara Sax Value-oriented promos, on-trend offerings and smart merchandising can lift the VMS category. Promotions dominate the vitamin/mineral/supplement (VMS) category, and if retailers aren't careful, the practice can erode [...]
- Published
- 2017