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The New Switcheroo

Authors :
Sax, Barbara
Source :
Progressive Grocer. August 1, 2015
Publication Year :
2015

Abstract

Byline: Barbara Sax The newest crop of drugs to go from prescription to over-the-counter offerings can see big sales -- if manufacturers and retailers handle the change correctly. Drugs that [...]

Subjects

Subjects :
Pfizer Inc. -- Market research
Nonprescription drugs -- Market research
Pharmaceutical industry -- Market research
Marketing research
Business
Food and beverage industries
Retail industry

Details

Language :
English
ISSN :
00330787
Database :
Gale General OneFile
Journal :
Progressive Grocer
Publication Type :
Periodical
Accession number :
edsgcl.447214708

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