5 results
Search Results
2. Cyberaccess: WEB ACCESSIBILITY AND CORPORATE AMERICA.
- Author
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Loiacono, Eleanor T.
- Subjects
- *
WEBSITES , *WEB development , *PEOPLE with disabilities , *CORPORATE image , *WEB development industry - Abstract
The article focuses on the development of Web sites for people with disabilities in the U.S. The survey results detailed in this paper suggest that major corporate players with online presences may not have sufficiently recognized the importance of customers with disabilities to their business goals. Companies that overlook this market may be doing so at long-term risk to their legal position, public image, and ultimately, their business success. Fortunately, as will be shown, the current situation can be remedied with a relatively modest investment and the adoption of existing, proven technologies. Of course, where there is risk there is also reward. Demonstrations of concern for socially marginalized groups or causes are thought to enhance a firm's public image. Many businesses already prominently display their corporate social responsiveness on their Web sites. Firms might well find that increasing Web site accessibility enhances corporate image in ways that lead to increased market share and solid profitability.
- Published
- 2004
3. The Roots of Oral History: Exploring Contrasting Attitudes to Elite, Corporate, and Business Oral History in Britain and the U.S.
- Author
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Perks, Rob
- Subjects
- *
ORAL history , *AMERICAN historians , *ELITE (Social sciences) , *HISTORICAL research methods , *CORPORATIONS , *CORPORATE image , *CORPORATE culture ,BRITISH historians - Abstract
Abstract: By contrast with the U.S., where oral history is valued by corporate bodies and where oral historians actively engage with business history, British oral historians continue to regard elite oral history with deep suspicion. And for their part, U.K. business historians and archivists remain skeptical about the value of oral testimony. Few British oral historians venture beyond a well-worn focus on working-class experience, the marginalized and the voiceless. While advocacy-led oral history should remain a key focus for oral historians, so must we also use our methodology to document our society more widely and to step outside our comfort zones and engage with interview subjects which challenge our radical credentials. This paper explores reasons for the marked contrast of attitude to elite oral history between Britain and the U.S., arguing that it is rooted in the rather different origins of oral history in the two countries. It draws on corporate oral history project work at the British Library—such as oral histories of the British publishing industry, the Tesco supermarket chain, Royal Mail, branding consultancy Wolff Olins, and the financial center of the City of London including Barings Bank—to argue the case for oral history's contribution to the public understanding of business history and corporate culture. [ABSTRACT FROM PUBLISHER]
- Published
- 2010
- Full Text
- View/download PDF
4. Social and environmental shareholder activism in the public spotlight: US corporate annual meetings, campaign strategies, and environmental performance, 2001-04.
- Author
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Clarkl, Gordon L., Salo, James, and Hebb, Tessa
- Subjects
- *
SHAREHOLDER activism , *SOCIAL movements , *ANNUAL meetings , *CORPORATE image , *ECONOMIC elites , *ENVIRONMENTAL economics , *ENVIRONMENTAL quality , *COLD War, 1945-1991 - Abstract
Held in abeyance by the Cold War and the preeminence of the nation-state over the past fifty years, the legitimacy of the corporation is once again in dispute. New kinds of private agencies and social actors have emerged to raise questions and, in some cases, intervene directly in the governance of major corporations. Often, corporate engagement is out of the public view-being a conversation amongst financial elites about common interests. In other cases, however, shareholder activism is a public affair played out in the full glare of the media at annual general meetings. In this paper social activists' corporate engagement strategies are evaluated utilizing three proprietary data- bases which enable analysis of the patterns of activists' shareholder resolutions with respect to the financial structure and environmental performance of target corporations. An analytical framework is introduced, referencing two models of the firm, the nature of corporate assets (tangible and intangible), and public expectations of corporate performance. Utilizing Interfaith Center for Corporate Responsibility data on social activists' shareholder resolutions it is shown that these types of resolutions can be differentiated according to the nature and volume of activists' resolutions and the motive forces driving intervention. It is also shown that, for all the differences between institutional investors and social activists, they may share the same approach to realizing shareholder value depending on the nature of the corporation. [ABSTRACT FROM AUTHOR]
- Published
- 2008
- Full Text
- View/download PDF
5. IT'S ALL ABOUT THE Image.
- Author
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Anthes, Gary
- Subjects
- *
CORPORATE image , *RECORDS management , *INFORMATION services industry , *COMPUTER industry , *ELECTRONIC industries , *HIGH technology industries - Abstract
The article reports on the efforts of U.S.-based Xerox Corp. chief technology officer Sophie Vandebroek to change the image of the company and its Xerox Innovation Group (XIG). The copier company is now into the digital- and paper-document management business. It is earning two patents a day, from microprocessors to color sensors, that often originate within XIG. The company's annual report refers to "the True Colors of Xerox," meaning corporate values such as customer service and technological innovation.
- Published
- 2006
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