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Democracy is considered to be the ideal foundation of societies today. In a democratic society, news media play a highly relevant role as avenues by which public and political powers can interact with society and facilitate civic participation. The public’s perception of the news media’s reputation is a crucial factor for enhancing trust and citizen engagement. This article presents a study of the reputation of the media (paper press, digital press, radio and television) in ten European countries: Austria, Belgium, France, Germany, Italy, Poland, Portugal, Romania, Sweden, and the United Kingdom. A quantitative method was applied to the results of a survey conducted to determine the reputation of news media among a sample of the informed population in those countries (1,000 residents of legal age who used media at least two or three times a week). The concept of reputation is thereby characterized in its association with the media, identifying its integrating attributes and assessing its incidence in each type of medium. The results indicate that, although television is the most widely used medium, the printed press enjoys a higher reputation in most of the countries studied, being seen as having the attributes of credibility and informative rigor. This study provides a detailed analysis of the scores given to media reputation attributes in the considered countries. It also offers a ranking of the media with the highest reputation in the countries examined, as well as a description of the reputational position of each medium. [ABSTRACT FROM AUTHOR]

City reputation is a valuable asset for the local economy and firms in the contemporary society. However, the impact of city reputation on micro-level firms has been largely overlooked by the literature. This paper uses the National Civilized City (NCC) policy in China as a quasi-natural experiment to enhance city reputation. We employ the DID approach to investigate the relationship between city reputation and corporate risk-taking. The result shows that corporate risk-taking significantly increases following the NCC policy adoption. Moreover, information asymmetry can strengthen the positive impact of city reputation on corporate risk-taking. Channel tests show that city reputation improves financial condition and decreases default risk, leading to improved risk-taking tolerance. Overall, our paper indicates that city reputation is an important mechanism to improve corporate financial performance, providing empirical evidence for local governments to pursue the NCC title. [ABSTRACT FROM AUTHOR]

The article focuses on environmental paper calculators which are increasingly being used by marketers of all types who are looking to boost the sustainability image of their company. It is reported that online environmental paper calculators compares the environmental impact papers in terms of wood use, energy, greenhouse gases, waste water, solid waste, and other components to a baseline of paper with no recycled content.

The article explores What role does Romanticism play in the history of sexuality? How did British and European Romantic texts and practices participate in the emergence of modern sexuality? How anachronistic is it to use the term "sexuality" when describing Romanticism? This session is open to considering such topics as (among others) the relation between gender experimentation and sexual experimentation; Romantic "sexology"

For decades, research on the relationship between environmental sustainability and firm performance focused on determining whether the effect of the former on the latter was positive or negative. That potentially controversial approach had driven mainstream research to ask two focal questions: Does it pay to be green? and Does it cost to be green? Recent papers have explored a curvilinear effect (i.e., U-shaped and inverted U-shaped) by tackling another question: When does it pay to be green? These efforts, however, have either oversimplified the complex linkage between these two things into a linear relationship or confined the complexity within a formatted frame. This paper overcomes these shortfalls by exploring the holistic effect of environmental sustainability on firm performance, contingent upon corporate reputation. In conjunction with direct effect analysis, this paper uniquely explores the synergistic effect of environmental sustainability and corporate reputation on performance. In addition to detecting the nonlinear synergy pattern, we found that the synergy effect is asymmetric. Specifically, the effect is complementary for low-reputation firms but substitutive for high-reputation firms. In addition to its theoretical contributions and pragmatic implications, this paper uniquely presents PROCESS-Neural network as a promising analytic paradigm. [ABSTRACT FROM AUTHOR]

Previous research has shown that, despite the low-income levels in developing countries, cost recovery is a prerequisite for sustainability of urban water services. The challenge for service improvement is continually growing, as it is projected that 88% of the increase in global population will live in urban centres of low-income countries by the year 2015. Yet bill collection efficiency in some African urban water utilities is lower than 50%. In order to improve cost recovery levels, the new public managerialism paradigm suggests that water utility managers need to change their business philosophy from being supply-driven to engendering customer focus. This study used empirical data, obtained through a cross-sectional survey in 11 major towns in Uganda to establish customer perceptions that influence bill payment behaviour of water utility customers. Regression analysis of data obtained showed that service value and customer satisfaction contribute about 20% of the variation in customer loyalty, which in turn significantly influences bill payment behaviour. Therefore, in order to improve cost recovery, utility managers have to work towards improving customer satisfaction and perceived value of the services delivered. The effect of corporate image, of significance in high-income countries, was not found to be relevant in Uganda. [ABSTRACT FROM AUTHOR]

Fast growing e-commerce has a significant impact both on CEP providers and public entities. While service providers have the first priority on factors such as costs and reliable service, both are increasingly focused on environmental effects, in the interest of company image and the inhabitants' health and comfort. Significant additional factors are traffic density, pollution, and noise. While in the past direct delivery with distribution trucks from regional depots to the customers might have been justified, this is no longer valid when taking the big and growing numbers into account. Several options are followed in the literature, especially variants that introduce an additional break in the distribution chain, like local mini-hubs, mobile distribution points, or Automated Parcel Lockers (APLs). The first two options imply a "very last mile" stage, e.g., by small electrical vehicles or cargo bikes, and APLs rely on the customers to operate the very last step. The usage of this schema will significantly depend on the density of the APLs and, thus, on the density of the population within quite small regions. The relationships between the different elements of these technologies and the potential customers are studied with respect to their impact on the above-mentioned factors. A variety of scenarios is investigated, covering different options for customer behaviors. As an additional important point, reported studies with APLs only consider the section up to the APLs and the implied CO2 emission. This, however, fully neglects the potentially very relevant pollution created by the customers when fetching their parcels from the APL. Therefore, in this paper this impact is systematically estimated via a simulation-based sensitivity analysis. It can be shown that taking this very last transport step into account in the calculation significantly changes the picture, especially within areas in outer city districts. [ABSTRACT FROM AUTHOR]

This paper offers a historical analysis of organizational identity development at a particular Dutch university, the Vrije Universiteit (VU) Amsterdam. Our analysis contributes to the discussion on what factors contribute to organizational identity maintenance and evolution. Whereas the literature suggests a rather straightforward development, with national and institutional governance arrangements offering more institutional autonomy and providing significant scope for identity development and profiling, this case study shows that these relationships between identity, governance, and autonomy are not that obvious. In this particular case, the opposite happened. Despite more autonomy, VU Amsterdam was not able to maintain its historically distinctive identity, nor was it able to replace this with a new, unambiguous identity. External factors (demographics) and internal dynamics (leadership strategies) explain the anomalies. [ABSTRACT FROM AUTHOR]

In modern social APP interface design, how to effectively improve the corporate image and create the connotation of corporate culture is a significant key problem. With the emergence of APP, a growing number of people use them, increasing communication energy usage and slowing network operation. To improve app compatibility and speed, it is necessary to combine it with the most advanced and dependable technology, such as ZigBee, which is regarded as the best solution for wireless sensor networks. The ZigBee protocol is primarily used to incorporate working and data transmission in wireless sensor networks that are based on ZigBee technology. As a result, incorporating ZigBee technology into APP interface design in the Internet of Things (IoT) domain can significantly improve brand APP interface design's network operation efficiency. This paper presents a novel approach to enhance the performance and corporate image of brand mobile applications (APPs) by integrating ZigBee technology. The primary objective is to improve the operating efficiency and user experience of the brand APPs. The study involves a comparison between 10 brand APPs that have not integrated ZigBee technology and 10 brand APPs that have adopted ZigBee technology. The experimental results indicate that the operating efficiency of the brand APPs incorporating ZigBee technology is 97%, while the efficiency of the brand APPs without ZigBee technology is 85%, resulting in a notable difference of 12%. To assess the effectiveness of ZigBee technology integration, the study conducted experiments with 100 users, randomly assigned to interact with both types of brand APPs. The user feedback and observations revealed that brand APPs integrated with ZigBee technology exhibit significantly higher operating efficiency, contributing to a 12% improvement over their counterparts lacking ZigBee integration. Moreover, 90 out of 100 users reported a preference for the brand APPs integrated with ZigBee technology due to their superior user experience. The integration of ZigBee technology in brand APPs not only enhances the user experience but also contributes to the improvement of the company's corporate image. Adopting ZigBee technology in brand APPs is a valuable strategy that can facilitate the long-term development and success of the company. [ABSTRACT FROM AUTHOR]

In an era of increasing environmental challenges, the transition to a low-carbon economy is an essential step for the manufacturing and industrial sectors. The quality of business processes plays a key role in the transition to a zero-carbon economy. The objective of the paper was, thus, to analyze the break-even point in core and supporting business processes using the proposed linear model based on regression analysis. The aim was to identify the impact of qualitative processes in the pre-production, production, and post-production phases on reaching the break-even point and how these processes affect profits in engineering companies operating in low-carbon sectors. The results suggest that supporting quality processes would generate the highest profit. Investing in improving the quality of core and supporting business processes has a twofold impact, as it improves the bottom line of enterprises through enhancing their reputation as socially responsible businesses. Corporate reputation based on corporate social responsibility in a low-carbon economy represents a valuable intangible asset that helps industrial companies to develop a sustainable and thriving low-carbon business ecosystem. [ABSTRACT FROM AUTHOR]

With the development of globalization, companies from all over the world are now more closely connected, and they all play different roles in the industry in which they are located. There are more and more companies in a complete supply chain, which can greatly influence the stability of the supply chain, presents certain challenges. Therefore, choosing suppliers with sustainable development capabilities, especially in the event of interruption, can ensure the stability of the entire supply chain, thereby enhancing the company's image and competitive advantage in a large-scale competition. The sustainable supplier selection is a classical multiple attribute group decision making (MAGDM) issues. In this study, the dual probabilistic linguistic EDAS (DPL-EDAS) method is built based on the traditional EDAS method and dual probabilistic linguistic term sets (DPLTSs). Firstly, the DPLTSs is introduced. Then, combine the traditional EDAS method with DPLTSs information, the DPL-EDAS method is established and the computing steps for MAGDM are built. Finally, there are a numerical case involving sustainable supplier selection and some comparisons in this paper. The comparisons are used to illustrate advantages of DPL-EDAS method. [ABSTRACT FROM AUTHOR]

This paper uses grounded practical theory (GPT) to examine how members of a pan-Asian organization manage dilemmas surrounding race and the workplace. An action implicative discourse analysis of 20 hours of audio-recorded meeting interactions among members of an Asian American Chamber of Commerce (AACC) reveals two dilemmas: how to maintain solidarity among an ethnically diverse group and how to communicate a racialized business identity to external corporate donors. Participants managed dialectical tensions between similarities and difference through membership categorization, metadiscourse, humor, and code-switching. Analysis illustrates that AACC practices operate from a locus of difference that values 'diversity' as a shared identity and provides leeway for creatively constructing difference. This paper extends GPT as a framework that highlights race as central to communication problems in the workplace and discusses how a better understanding of complexities of Asian American identity negotiation can offer practical insights into present-day race relations and diversity initiatives. [ABSTRACT FROM AUTHOR]

The purpose of the current study is to identify the response of restaurants to COVID-19. Findings were derived from a qualitative approach by conducting thirty-nine interviews at the managerial level of thirty-five independent restaurants in Cairo. During March and April 2020, open-ended interviews were performed, and then analyzed using NVivo 9.0 software. This study successfully documents the decisions and activities related to four aspects (leadership practices, managing stakeholders' cooperation, operational procedures, and marketing the reputation) used in adapting restaurants in response to COVID-19. It also identifies the barriers to applying the mitigation measures. Though this paper concentrates on Cairo restaurants, the value of this paper lies in being the first managerial-level analytical study documenting the responses to COVID-19 in the restaurant industry. It strengthens the existing literature by highlighting COVID-19's impact on the restaurant industry and introducing a holistic view of decisions and the actual pandemic' adopted responses, faced difficulties, and recovery practices within the restaurant industry. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to evaluate whether the implementation of sustainable business models contributes to improving a firm's performance during a global crisis, such as the one caused by COVID-19. Based on the triple bottom line theory, the paper explores the relation between the creation of value through solid corporate social responsibility (CSR) strategies, United Nations (UN) Global Compact's (GC) business model proposals and Global Reporting Initiative's (GRI) reporting scheme. Design/methodology/approach: The present paper studies companies within the European Union, focusing specifically on the long-term impact of using the world's most widely used standards for sustainability reporting – the GRI's standards and/or the UNGC management models, as well as on the firm's performance based on the financial results during COVID-19 crisis. To achieve this goal, the study analyses the share price of firms publicly listed in the FTSEMIB (benchmark index of Italy's largest trading platform) out of those companies that are implementing the UN and GRI's tools. Findings: Findings show how a commitment to sustainable business models and long-term CSR strategies can contribute to firm's ability to overcome periods of economic crisis. Furthermore, implementing GRI standards and UNGC guidelines within the business model seems to have a positive impact in overcoming a hard context such as COVID-19. In addition, it contributes to a better understanding of stakeholders' needs, consumer profiling and value creation. Originality/value: This study evaluates firms' business models, considering the effects of decisions made in the context of COVID-19. The role of UNGC and GRI is evaluated in terms of their contribution to firms' financial performance and corporate reputation during a context of hardship. Consequently, this study contributes to academia and practice, adding value in areas related to strategic planning and business model design. [ABSTRACT FROM AUTHOR]

In recent years, sustainability has become increasingly important in a company's image. Customers are becoming more environmentally conscious and demanding that the companies they do business with are also taking steps to reduce their environmental impact. By adopting sustainable practices, companies can demonstrate their commitment to positively impacting the world and building customer trust. This scientific article aims to contribute to a better understanding of the role of sustainability in shaping consumer perceptions of a company's image and provide insights that can help companies develop more effective sustainability strategies and build stronger brand images. The study utilised general scientific methods for processing data, and the data obtained from the online survey were assessed using mathematical-statistical methods and statistical hypothesis testing. Sustainability has become an important aspect of a company's image. With increasing environmental awareness among consumers, companies are expected to take responsibility for their impact on the planet and society. Sustainability in a company's image has become an important aspect of its brand identity, and it can significantly impact its reputation, success, and long-term viability. Consumers are increasingly concerned about the environmental impact of the products they buy and use, and many of them have started to prefer companies that use sustainable practices and produce ecofriendly and sustainable products over those that are not. Companies that embrace sustainability and prioritise environmental and social responsibility are more likely to thrive in a rapidly changing business landscape where consumers are increasingly interested in sustainability and ethical practices. By embracing sustainability, companies can create a positive reputation, build customer trust, and drive long-term success. The added value of the scientific article is that it provides valuable insights and strategies for practising sustainable marketing, which helps to build the company's image. By analysing the impact of sustainability on a company's image, we contribute to the opportunities for companies to improve the brand image and reputation of the company, which can positively increase customer loyalty and trust and gain a competitive advantage in their industry. Therefore, this scientific paper can provide businesses with valuable insights to differentiate themselves from competitors, attract new customers, and increase profit. [ABSTRACT FROM AUTHOR]

Corporate reputation is vital in today's uncertain and challenging business environment. It is crucial for firms' long-term viability, prominence in a competitive market, and relationship with the stakeholders. Research on corporate reputation has been increasing tremendously. This study aimed to perform a bibliometric analysis to find the trends in corporate reputation publications, influential countries, institutions, sources, and scholars and propose a model that could impact corporate reputation. The keyword "corporate reputation" was used as it is a collective view of all stakeholders, by using the TITLE-ABS-KEY, inserted with quotation marks. 1807 publications from 1977 to 2020 were extracted from the Scopus database. Data were exported to Microsoft Excel, Publish or Perish (PoP), and VOSviewer. The trends show increased corporate reputation research, with most corporate reputation studies focusing on business, management, and accounting. The United States accounted for nearly half of the corporate reputation publications, with New York University being the most productive institution. Some of the scholars have been mentioned in this paper. A proposed model has been developed, consisting of corporate image, e-communication, stakeholder, philanthropy, and leadership as the variables that could impact corporate reputation. This model could be further explored using qualitative or case studies. Also, contingency theory could be explored in the corporate reputation area. This study's contribution provides scholars with an overview on the corporate reputation research area. [ABSTRACT FROM AUTHOR]

This paper analyses the communication carried out by IBEX35 companies in crisis situations in order to determine the mechanisms that try to favour dialogue between organisations and their stakeholders. The sample is made up of the tweets that include the word covid and that have been issued by the 27 IBEX 35 companies that had verified corporate profiles on the Twitter social platform during the first 6 months of the COVID-19 pandemic in Spain. Taking into consideration the dialogic principles established by Kent and Taylor (1998), which were adapted by Rybalko and Seltzer (2010) for Twitter, an adaptation was made to establish indicators to apply to the conversation established on the platform. To analyse the differences in interaction, the t-test for independent samples and the one-factor ANOVA were used. The results show that companies maintain an interest in engaging with their audiences but continue to deal with topics that are not of interest to users, which makes it difficult for a dialogue or conversation to take place between companies and stakeholders. The article shows that the resources most used by companies in crisis situations are the call to action and dialogue, either by asking their users questions or suggesting the desired interaction. While directly asking users for their opinions does not generate more dialogue, the results show that soliciting attitudes, such as commenting, sharing an image or liking an image, does increase interaction. This implies that there is low interest on the part of audiences to join a real conversation. [ABSTRACT FROM AUTHOR]

This paper examines how and why communities connected to the railways celebrated anniversaries of important moments in the industry's history. It focuses on the jubilee (1875) and centenary (1925) anniversary celebrations of the Stockton and Darlington Railway (established 1825) by railway companies, workers and local communities. While these anniversaries were used to symbolically affirm a continuity in railway history, they occurred under different organisational conditions - 1875, during the heyday of multiple smaller companies and 1925, during the consolidated control of the amalgamated 'Big Four'. A comparative study of these commemorative events reveals continuities and changes in the construction of railway history, and corporate and community identities. To demonstrate this, the analysis will focus on narrative construction, temporal interplay between the past, present and future, and the role of agency. Conveyed through a series of commemorative 'components' (Papadakis, 2003), these elements converge to establish the shape and function of the events, and highlight the motivations of different groups for celebrating the past, how commemorative narratives were developed for select audiences, and what vehicles were used to carry said narratives. These core narratives concertinaed elements of the industry's past, present and future, and were deployed to validate cultural values, draw together communities and consolidate political or economic loyalties. Overall, the paper will demonstrate how and why different stakeholders create and foster commemorative cultures, and critique and measure the efficacy of the forms and functions of this performative engagement with railway history. [ABSTRACT FROM AUTHOR]

This paper aims to clarify the role of social networking sites (SNSs) in building the reputation of Small and Medium-Sized Enterprises (SMEs). The point of start is that although it is not always infallible, SNSs have a vast potential in the digital environment, however, itis important to cope with the fact that SNSs used in SMEs are marketing-centred, engagement is promoted only with customers and is short term and results centred. The paper opts for a literature review to discuss the concept of engagement, reputation, and propose some SMEs limits to get reputation. Although SNSs have the power to manage corporate reputation, it is not always possible if they don't take into consideration some important issues related to the nature of SMEs and the nature of SNSs. In this sense, SNSs constitute a perfect context to get reputation for SMEs, but only if companies understand two special points: the three sequential dimensions of the concept (the dialogic dimension to start the communication and get interactivity, cognitive dimension for generating good and positive content, not neutral, and emotional dimension to make up a profound link with the organization) and how to manage it in a the proper level with all stakeholders notonly customers through a strategic communication approach (not a punctual action) in the long term. [ABSTRACT FROM AUTHOR]

This paper uses the Difference-in-Differences method to test the impact of the promulgation of Green Credit Guidelines, a market-oriented environmental regulation, on the enterprise market expansion strategy, based on the panel data of Chinese A-share listed companies from 2008 to 2015. We find that the promulgation of Green Credit Guidelines significantly inhibited the market expansion strategy of high pollution enterprises. Two channels through which the Green Credit Guidelines affect the market expansion strategies of high polluters are increasing the cost of financing and promoting green R&D. Heterogeneity analysis finds that the impact of Green Credit Guidelines on the market expansion of highly polluting enterprises is more significant in non-state-owned enterprises and enterprises without equity incentive. Further analysis shows that the promulgation of Green Credit Guidelines damages the corporate image and profitability of high polluting enterprises, but it doesn't increase the risk of high polluting enterprises. The results of this research could help relevant government departments to formulate practical environmental regulations and promote sustainable economic development. [ABSTRACT FROM AUTHOR]

In the context of globalization, as China-Africa cooperation deepens, Chinese enterprises in Africa, as the main body of cross-border mobility, have become more and more closely connected to local economic and social ties, which not only accelerates the process of urbanization in Africa, but also deepens the degree of localization of immigrant enterprises, making them an essential part of daily social practices and reshaping the image of Chinese enterprises and the Chinese state in African society in a diversified way. At present, there are few studies on Chinese immigrant enterprises and the way they construct and influence their image in the local con‐ text, especially the factors that influence their image from a micro perspective. Based on this re‐ search gap, this paper used Chinese immigrant enterprises in Harare, Zimbabwe as a case study, and combined a mixed qualitative and quantitative research approach to explore the factors that influence the corporate image construction of African employees and the degree of support for Chinese factories to continue to build factories there through questionnaires, participant observation, and in-depth interviews to reflect the local social integration of Chinese immigrant enterprises in Africa. The study reveals that the significant influencing factors are mainly related to the working environment of the factory, management system, social network, and influence on the region, while the association with individual African employees' factors is weak. Therefore, the study is further analyzed in a specific political, economic, and cultural context, and provides a reference for the integration of migrant enterprises into local societies in the context of the "The Belt and Road" construction. [ABSTRACT FROM AUTHOR]

Due to the failure of the existing systems to convert online service reputation evaluation, the accuracy, average recall rate and average comprehensive index of online service reputation evaluation show a straight-line downward trend. Therefore, this paper proposes an online service reputation system of agricultural products sales platform based on P2P network. This paper analyses the related concepts involved in the online service reputation system of agricultural products sales platform, designs the system under P2P network through B/S framework, mainly including the modules of online service reputation evaluation, information release and system account management. The online service reputation evaluation of agricultural products sales platform is transformed into service classification in multi-dimensional space. Machine learning is used to train the samples, and the optimal classifier model is established in multi-dimensional space to classify the online service of agricultural product sales platform, so as to achieve the final evaluation of online service reputation of agricultural product sales platform. The experimental results show that the accuracy and average recall rate of the system are close to 100%, and the average comprehensive index is up to 98.3%. [ABSTRACT FROM AUTHOR]

Cancer hospitals enforce different initiatives to accelerate digital transformation, such as mobile health or artificial intelligence. Nevertheless, some health professionals are not willing to adopt these technologies. In order to change some employees' perspectives, these hospitals resort to social media platforms. This paper aims to evaluate how the worlds' best cancer hospitals manage social media platforms, as well as their corporate website, with the aim of disseminating brand-related content and reinforce their reputation. Therefore, we reviewed literature on cancer hospitals' corporate communication strategies, brand, social media platforms and online patient communities. We then resorted to 48 quantitative indicators to analyze how the 200 best cancer hospitals in the world managed Facebook, Twitter and YouTube, as well as their corporate website, for branding purposes. In order to identify the 200 best hospitals, we explored the World's Best Specialized Hospitals 2021, an annual ranking published by Newsweek and Statista. The 48 indicators covered different elements concerning the hospitals' identity and communication activities, as well as patient engagement on social media platforms. Our quantitative analysis proved that most cancer hospitals had a corporate website (70.5%) as well as a profile on Facebook (74%), Twitter (74.5%) and YouTube (67.5%). Nevertheless, most of them did not respect the 48 key performance indicators. Finally, we proposed three main conclusions: a) cancer hospitals should establish a Corporate Communication Department employing different experts in communication, health and big data; b) they should promote an integrated corporate communication approach; and c) they should implement brand ambassador programmes. [ABSTRACT FROM AUTHOR]

This paper aims to investigate the effect of corporate social responsibility (CSR) on relationship quality (RQ) and customer citizenship behavior (CCB) by considering hotel reputation as a moderator in the hotel industry. The study sample was customers in hotels with the highest number of bookings in selected cities that have been most visited in Iran. PLS-SEM approach was adopted for analyzing data. The results indicate that CSR in hotels improves the relationship quality with customers, and relationship quality has a positive effect on CCB. Moreover, the moderating role of hotel reputation in the relationship between relationship quality and CCB was verified. This study provides tourism practitioners and hotel managers with new insights and key points about establishing a better relationship with customers from CSR perspective and its relationship with CCB. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to examine the effect of Marketing knowledge on service marketing innovation, to determine the effect of Marketing knowledge on corporate brand image, to identify the effect of service marketing innovation on corporate brand image, and to develop a framework for the impact of marketing knowledge on service marketing innovation, as well as the role of corporate brand image in mediating the link between the variables. To obtain the necessary data, we will conduct quantitative analyses and structural equation models (SEMs) using a questionnaire tool and AMOS software version 25. The study's primary conclusions are that marketing knowledge has a direct effect on corporate brand image, that marketing knowledge has a direct effect on service marketing innovation, and that service marketing innovation has a direct effect on corporate brand image. Our findings indicate that service marketing innovation acts as a mediator in the interaction between marketing knowledge and corporate brand image. [ABSTRACT FROM AUTHOR]

The permanent preservation of objects in global custodianship is a captivating ideal that informs countless museums' corporate identities and governs collection guidelines as well as politics. Recent research has challenged the alleged perpetuity of collections and collected items, revealing their coherence as fragile and dependent on historically, politically and culturally specific conditions. Duplicates offer an instructive point of entry to explore the idea of collection permanence, museum politics, and the mobility of museum objects. The history of duplicates, moreover, comprises a constellation of practises, concepts and debates that can be found in various forms throughout the intertwined histories of natural-scientific, ethnographic and artistic collections. This history, however, has rarely been questioned or explored. By introducing the issue of duplicates, this paper opens up a discussion that not only connects different forms of collections, but also situates the history of collecting institutions across the disciplinary spectrum within broader political, economic and epistemic frameworks. [ABSTRACT FROM AUTHOR]

With the burgeoning of the platform economy, the online-to-offline catering industry has developed rapidly. However, the industry faces various challenges, such as fierce channel competition and fake reviews. This paper investigates a Catering Platform Service Supply Chain (CPSSC) consisting of a restaurant (she) and an online service platform (he). The restaurant decides whether to join the platform or not. If yes, we further delve into the issue of the restaurant's potential fake reviews and devise a platform supervision mechanism as a viable solution. The research findings first show that if the restaurant's offline profit is below a threshold, she would be incentivized to join the platform when the commission rate is relatively low. Furthermore, this incentive would decrease when more offline consumers switch to the online channel. Secondly, the restaurant will set a higher online pricing ratio after joining the platform if its online review rating is above the industry average, and vice versa. Thirdly, if both firms focus on their short-term benefits while neglecting their corporate reputations, they would fall into the dilemma of boiling frogs in gradually heated water. To solve this dilemma, we establish an evolutionary game model to explore the long-term strategic interaction between the restaurant and platform while concurrently formulating a robust supervision mechanism. The results suggest that reinforcing consumers' trust in the platform's supervision and enhancing the supervision effectiveness can significantly benefit the entire CPSSC. [ABSTRACT FROM AUTHOR]

The year 2020 marked the 95th anniversary of Francesco De Pinedo and Ernesto Campanelli's record-breaking flight of 55,000 km, from Italy to Australia, Japan and back, in a seaplane named Gennariello. Their achievement was lauded worldwide, especially in Australia, where the press reported on it intensively. This paper reconstructs the story of the flight by analysing the Australian press accounts and De Pinedo's diary, to understand how the Australian public perceived the event. It investigates the aviators' arrival in Perth, Adelaide and Melbourne, where their popularity was greatest and where the local Italian communities enthusiastically welcomed them. The analysis shows that the flight engendered increased public interest and paid dividends in terms of image for the commercial companies involved, while fascism exploited it to display its progress in aviation. The paper concludes by exploring the legacy of the endeavour in modern Italy and Australia, emphasising the differences between the countries. [ABSTRACT FROM AUTHOR]

The objective of this paper is to analyze how Sustainability Reports (SR) are strategically manipulated after the occurrence of an environmental accident, aiming at neutralizing damages and repairing the company's image. This is a qualitative study, having collected data through a documental research technique, from consultations with the Brazilian Institute for the Environment and Renewable Natural Resources IBAMA's reports, news published in the press, and SR published by Samarco S. A., involved in a major environmental disaster that occurred in November 2015. The analysis of the environmental disclosure of texts and images exposed the contradictions and inconsistency of the SRs in relation to the reports from official agencies and the news published in the media. We found that the environmental accident severely impacted the company's environmental disclosure, modifying reporting patterns based on deterrence strategies with a view to omitting, and at the same time repairing the objective reality. Thus, the company resorted to defensive arguments through which it sought to evade responsibility, with the manipulation of negative environmental disclosure, in order to divert the outside public's attention from adverse information. [ABSTRACT FROM AUTHOR]

Purpose: As an important platform for academic communication and knowledge acquisition, academic social network (ASN) has attracted worldwide researchers. The purpose of this paper is to examine and compare the differences of corporation researchers in ASN utilization from the two aspects of social performance and academic performance. Design/methodology/approach: Applying knowledge-based theory, this paper decoupled ASN into social network and academic network and measured utilization of users by social performance and academic performance. Hypotheses were proposed from the perspectives of research areas and corporate reputation. In the part of empirical research, the top 92 research corporations were selected as the sample, and relevant metric data from the member profile pages on ResearchGate was collected for comparing analysis to explore their utilization characteristics. Findings: The results show that users of different research corporations have certain favoritism in their utilization of ASNs. Science and technology-oriented corporations are better in comprehensive social performance and academic quality. Science-oriented corporations are better at utilizing the interactive functions. However, neither social utilization nor academic utilization, technology-oriented corporations perform well. Originality/value: This paper focuses on corporation researchers, who have started to embrace ASNs but whose behaviors were less studied. The research paradigm is an expansion and enrichment of the dual network decoupling theory in the field of ASN research. It also deepens the research on ASN utilization of corporation researchers and could give references for ASNs to improve service for corporation users in different research areas. Peer review: The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2019-0389 [ABSTRACT FROM AUTHOR]

This paper critically engages with dynamics of the Chinese food safety governance infrastructure following the melamine crisis. It presents a qualitative analysis of 16 in-depth stakeholder interviews in Hunan, Hubei, and Henan. We reveal tensions between a segmented model of governance and a centralized model, between a centralized top-down model and stakeholder participation, and between a public model and a private, decentral market where corporate reputation must result in transparency and trust. Stakeholders also see gaps between ideals of inclusive, transparent, and participatory governance, and effective problem-solving. Governance of food safety in China, even when targeting inclusion and public accountability, remains heavily dependent on the central state as a pivotal actor. [ABSTRACT FROM AUTHOR]

This paper looks at a specific set of corporate images, namely photographs of apprentices of the Luxembourg steel conglomerate ARBED, and analyses how young workers are depicted in these images. The paper draws on a collection of 2251 glass-plate negatives (re)presenting ARBED's industrial cosmos, including its vocational school the Institut Emile Metz. The roughly 160 images of apprentices contained in the collection put on display the apprentices' bodies and a variety of activities in different contexts. The images' contents testify to the institute's programmatic hybridity and the constant (re-)mix of formal and semi-formal learning activities intended to educate natural, urban, mobile and communal men and future workers. Our focus is on Boy Scouts' activities in a variety of different environments, which have functioned as a liminal space for educating a workers' elite, mitigating the risks of industrialisation and fostering social harmony and cultural belonging. [ABSTRACT FROM AUTHOR]

In recent years, e-commerce has developed rapidly. Many manufacturers are beginning to integrate with the Internet and regard online platforms, such as online marketplaces and self-owned online malls, as important sale channels for their products. Considering the difference of shopping experience between the two online channels, this paper models price and service competition between the two channels. This paper discusses the decisions of supply chain participants with three power structures, that is, the manufacturer Stackelberg game, the online marketplace firm Stackelberg game, and the Nash game. The results show that the channel service level and the consumer sensitivity to channel service positively affect the channel price and demand. We characterize a threshold for the wholesale price. When the wholesale price is below the threshold, the channel prices are lowest in the Nash game, and when the wholesale price is greater than the threshold, the channel prices are lowest when the manufacture acts as the leader. Differentiated services can improve the supply chain participants' profits and the system's profit compared with the same service. More interestingly, this paper finds that the online marketplace firm should pay attention to improving its service level, while the manufacturer should pay attention to other work differently, such as focusing on generating promotional value and shaping corporate brand image by the self-owned online mall channel. [ABSTRACT FROM AUTHOR]

The aim of this research paper is to analyze the role of structure and placement of Facebook advertisements. This would enable companies to connect with their target audience on a deeper level and develop winning communication campaigns. The structure and tasks of the paper are predetermined by its aim, to outline good practices of creating efficient advertising communication. This paper focuses on the classification of several ad placement options on Facebook, characteristics of the most creative ones and analysis of their structure. The methodology uses the instrument of content analysis. It reveals the opportunities that lie before companies to communicate with their audience in the most effective way. The paper gives examples how companies use Facebook advertising to form interest in users or develop the company's image. The research question is which is a suitable placement for Facebook ads and through content analysis suggests that the news feed in Facebook might lead to more users seeing it. The analysis pays special attention on some of the major setbacks in Facebook advertising such as mental models and banner blindness. It also shows the benefits of using eye tracking technology to reveal more information of user's behavior and how to attract their attention and keep it. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to investigate and report students' perception of service quality in a university by examining the perceptual context of service quality with respect to students' loyalty behavior, image of the university and culture/values. Design/methodology/approach: A research framework is developed for quality assessment with three hypotheses. A questionnaire with 65 instruments was used for gathering the required data for the analysis. The questionnaire was sent through email to all engineering students. The analysis included descriptive statistics, reliability analysis, gap analysis and hypotheses tests. Seven dimensions of service quality were identified: the original dimensions of the SERVQUAL, namely, reliability, responsiveness, assurance, empathy and tangibles. Two additional dimensions image and culture/value were added for the research to understand perceived service quality and loyalty. Findings: The results provide a significant positive correlation between service quality and student's loyalty. It also shows that there is statistically significant relation between the image of the institution and the perceived service quality, and culture/values of the students in the institution and perceived service quality. Research limitations/implications: This study used data collected from a survey in the university in a given period. Practical implications: The findings indicate that to provide quality education, meeting students' needs, wants and expectations of services quality should be carefully understood and addressed. Management also needs to consider factors such as corporate image and culture/value, as they have the ability to heavily impact the type of services provided by the institution. Originality/value: The findings presented in this paper fill the gap in the current literature by providing empirical knowledge on the quality of service assessment and customer satisfaction in the higher education context. The study is the first of its kind in Qatar's context and provides opportunities for higher institutions to focus more on current students' services. This can lead to an increased brand value representing one of the premier institutes of higher education in the Middle East Gulf Region. [ABSTRACT FROM AUTHOR]

The main objective of this paper is to determine the influence of the family on the reputational transfer between the company and its manager. In the field of family businesses, the strong identification of the family with the company has led to the study of the relationship between corporate reputation and the level of family involvement. However, the mutual transfer of reputation between the family business and its manager has yet to be investigated. For this reason, the study also aims to contrast that the corporate reputation contributes to that of its manager, studying how the presence of a family in the management and/or control of the company affects this relationship. To this end, using the rankings published by the Spanish Corporate Reputation Monitor (MERCO) of the most reputable companies and leaders in Spain for the period 2001-2017, different econometric models have been formulated with panel data. The results obtained, with important practical implications, contribute to reputation research and, especially, to the literature on family businesses. In this sense, the results show not only that the family nature of the company gives a reputational advantage to the company and its leader, but also that the reputation of the family business managers is transferred to the corporate reputation in a shorter period of time than when the company does not share this nature. [ABSTRACT FROM AUTHOR]

Developments in communication and information technologies have obliged corporations to be aware of the importance of their reputation in the virtual world as well as the real world. Corporations with a robust reputation are more attractive to investors and customers. At the same time, corporations having a robust corporate reputation manages crises more successfully. Reputation management is among the primary functions of public relations practices. One of the essential purposes of public relations practices is to manage the relations between corporations and their audiences, develop and maintain a strong reputation both in the real and virtual worlds. In this paper, the definitions of corporate reputation, online reputation, online reputation management concepts and the importance of these concepts in customer relations, communication and public relations are explained. This study aims to define the components that create, develop and maintain a robust reputation in the virtual world, examin the relationship between these components and explain their functions with concrete examples. Search engine optimization, social media activities and consumer-generated content constitute online reputation managements components. In order to embody the relations between these components, Turkey's two e-commerce websites were examined with the case study method. [ABSTRACT FROM AUTHOR]

The strengthening of corporate social responsibility (CSR) plays a relevant role in corporate marketing, as a strategic variable that, when properly managed, can enable growth of market share. This study investigates the various causal relations among CSR, corporate brand credibility (CBC), corporate reputation (CR) and corporate brand equity (CBE). The data were gathered from a survey with a self-administered structured questionnaire with five responses, scored on a Likert scale. The sample was composed of 310 customers of a large Brazilian oil and gas company. The data were treated with structural equation modeling. The results indicate that CSR exerts direct and indirect effects on CBE. The paper suggest that higher investment in social well-being is important strategically to increase the brand equity. [ABSTRACT FROM AUTHOR]

This article critically assesses how heritage has been appropriated in various contexts to create national, partisan, and corporate identities in Zimbabwe. Using iconography, we attempt to establish how various players have created visual identities based on iconic archaeological artefacts and places. We discern that archaeological evidence has played a vital role in the invention and re-invention of national identity and patriotic iconography. Archaeological evidence has influenced the branding of corporate bodies, including universities, which are the major focus of this paper. Visual manifestations of the ancient Zimbabwe Culture (madzimbahwe), especially Great Zimbabwe, dominate the branding process. The Zimbabwe bird, Conical Tower, and motifs associated with the drystone built heritage form the key visual elements in the country's branding enterprise. We advance the argument that the period associated with madzimbahwe has been projected as the only 'Golden Age' of ancient Zimbabwe. Consequently, other heritages, diverse histories, and past cultural achievements have been marginalised. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this research objective was to analyse social reporting within MERCO Business companies both from the point of view of the quantity of information disclosed and the references about their quality. This approach constitutes a novelty with respect to previous literature on the subject. Design/methodology/approach: This paper assesses how social reporting is being carried out by the companies included in the MERCO Corporate Reputation Business Monitor, MERCO Business, during the period 2014–2016. The methodological design include the construction of a weighted index based on two unweighted indexes related to the quantity revealed and the quality detected. In addition, this study integrates intellectual capital and social responsibility approaches in order to deep into these voluntary disclosures. Findings: While social reporting is considerable from a quantitative point of view within MERCO Business companies, they do not reach very high levels of quality, which is good to counteract the final value of the quantity–quality index that the authors' propose. Research limitations/implications: In MERCO Business companies, quantity is not a proxy for quality within social reporting. In this sense, only considering both dimensions it will be possible to assess these disclosures in a more complete way. Practical implications: This study allows a more accurate and comparable view of social reporting than those studies that only focus on how much information is disclosed. Besides, it involves an important advance in the identification of the relative quality of social reporting, opening a new line of research that will be key to comparing this type of disclosures in a more homogeneous way. Likewise, the results can be applied in future studies in the intellectual capital field given the complementarity between both types of disclosures. Social implications: Likewise, these results will be of interest for future actions aimed at regulating the improvement of the quality of social reporting in the hands of managers, investors and regulators. Originality/value: The authors have tested the value of quality in social reporting using a weighted index amongst the most reputable companies in the Spanish scenario. These disclosures have been compared with and without the use of it in order to deduce its value to obtain valid conclusions about social reporting. [ABSTRACT FROM AUTHOR]

The objective of this paper is to analyse the relationship between corporate identity and loyalty in a public institution of higher education in an institutional crisis context. Moreover, the aim is to study the possible moderating effect that brand identification can have on this relationship. The information required to conduct the empirical analysis was obtained from an online survey. Data processing was carried out using the PLS‐SEM technique. The results obtained show that in an institutional crisis context, corporate identity influences university loyalty positively and significantly. However, it is detected that brand identification moderates the relationship between corporate identity and loyalty positively and significantly in an institutional crisis situation. In addition, we also observe that this moderating effect is greater in students than in graduates. It is considered a useful contribution, as it is one of the first studies in which the proposed relationships are analysed in an institutional crisis context. In addition, there is a concern about investigating the possible existence of the moderating role exerted by brand identification and if there are significant differences between students and graduates in this moderating effect. Significant practical implications arise from the results of this work, which can be particularly useful for managers of the type of organizations analysed. [ABSTRACT FROM AUTHOR]

Branding is generally regarded as a unique approach for brand equity that enhances the corporate reputation of stakeholders. Insurance firms acknowledge and handle goods in a changing business environment as important assets. Brand is a system with multi-dimensional principles that satisfy consumers’ wants, expectations and needs, including practical and emotional elements. One of the branding goals is to distinguish the brand from its unique and valued characteristics. If the brand is an important element in every marketing effort, it must be recognized that its equity definition is appropriate. Insurance companies attempt to maintain brand resources and other methods by means of suitable brand distinctiveness. This paper attempts to describe the aspects of specialized literature. Since Saudi insurance is such a recent phenomenon, it has not undergone a critical analysis of whether it fulfils the requirements for takaful insurance or not. [ABSTRACT FROM AUTHOR]

The necessity of taking into account the ethical aspects when taking investment decisions in the company that is caused by an increasingly traceable trend of interest of external and internal enterprise environments in the ecological, social and ethical business responsibility is substantiated in the paper. Existing approaches to evaluating the corporate image are analyzed. The conclusion that currently there is no consensus on the corporate image assessment is drawn. It is revealed that in Ukraine and Russia scientists do not differentiate the concepts of «corporate image» and «corporate reputation». It is proposed to estimate the corporate image by identifying the attitude of particular representatives of certain target groups to the enterprise. The evaluation model of the probable impact of real investment project implementation on the corporate image - reputation component is developed. The value of the reputation component of specific real investment project is a convex linear combination of relevant (in the opinion of the decision maker) changes in the corporate reputation (in the opinion of the target groups) in the case of implementing this project. To find the values of weight coefficients, being integral parts of the developed model, we find possible to use the hierarchy analysis method. In the case when true values of the experts' competence levels are unknown, the values of weight coefficients can be estimated using the matrix model for assessing the values of these coefficients, i.e. using the model for estimating the values of weight coefficients, based on the solution of the corresponding matrix game. [ABSTRACT FROM AUTHOR]

This paper intends to empirically examine the creation of customer satisfaction, along with the influence of service value, corporate image and trust in Portuguese mobile banking services. The negative relationship between customer satisfaction and brand switching intention was also tested. The data was analysed by employing exploratory as well as confirmatory analysis and a Structural Equation Model was extracted from 120 Portuguese respondents. The results suggest a strong impact of corporate image in service value and both are positively related with customer satisfaction. [ABSTRACT FROM AUTHOR]

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of employer attractiveness on social networks, organizational image impact upon intentions to apply for a job position in banking industry. The main purpose of the research is to theoretically and empirically evaluate the impact of attractive workplace communications on social networks and image of a bank as an employer upon intentions to apply for a job position. Systematization of literary sources and approaches for solving the research problem indicates that there exist sufficient scientific background to expect a positive impact of workplace attractiveness on the image of employer. Usage of social media is also supposed to have a positive impact on the image, while the image might be a predictor of intentions to apply for a job. The relevance of the decision of this scientific problem is that social media has a huge potential to strengthen employer's image, however, it also might destroy a carefully formed employer's image. Such a potential stresses the role of banks' communications on social network for building efficient employer image. A questionnaire research of students is carried out in Lithuania. The paper presents the results of an empirical analysis, which showed that job seekers in a labour market behave similarly to consumers in a marketplace. Banks should put efforts in order to present themselves as attractive working places on social networks in order to form a favourable employer's image and encourage job seekers to apply for positions. Results of this study indicate that usage of social networks for the formation of image of employer can be a helpful tool. This is important because there are clear links between workplace attractiveness, usage of social networks and image of an employer. The latter construct is positively related to intentions to apply for a job. The results of the research can be useful for commercial banks. This study provides banks with useful insights of the factors that determine their image in labour market. Such insights give banks a perceptible information of how to become more attractive in labour market with the help of communications on social networks. [ABSTRACT FROM AUTHOR]

Knowledge sharing between enterprises is an important way to obtain external research and development (R&D) resources and keep competitiveness. This paper used a reputation model based on a two-period signal game to explore knowledge-sharing micromechanism between enterprises and key influencing factors of enterprises. The results show that reputation effects are an important mechanism that will make knowledge sharing between enterprises operate effectively. Motivated by reputation effects, even those noncooperative enterprises continue to pretend to be cooperative enterprises for knowledge sharing before the end of the game. Finally, we adopt the analytical methods and conclusions given by the model in this article to analyze opportunistic problems in knowledge sharing among cooperative enterprises and put forward some valuable suggestions on the conditions for the effective use of corporate reputation effects. [ABSTRACT FROM AUTHOR]

Purpose: This research aims to explore ways to build a corporate media reputation by sponsoring a sports event (i.e. a marathon), by examining the effects of communication intensity, CEO commitment and cause fit that are most conducive to helping a sponsor gain media reputation benefits. Design/methodology/approach: An empirical study of 122 Chinese marathon title sponsorships is employed that explores the relationship between sponsorship attributes and media reputation construction from the perspective of cause-related marketing theory. Hypotheses are tested with hierarchical regression and interaction analysis. Findings: The results show that a high level of sponsorship communication intensity, the proximity of the sponsor to a sport property, the level of CEO commitment and the level of cause fit contribute to the media reputation of enterprise sponsors. Further analysis also reveals the different interaction effects of technical fit and institutional fit in the process. Practical implications: This research has practical implications related to sport sponsorship management for event organizers and business operators that seek to promote the healthy and dynamic operations of the sponsor market. Several suggestions for future studies and strategies to increase the media reputation benefits can be drawn from the results of this paper. Sports sponsoring is a process of system engineering and strategic planning, and the integration and coordination of various types of resources are needed. Originality/value: This study advances the current research about the impact of sponsorship attributes on the media reputation of sports sponsors. The differentiation and exploration of the two kinds of cause fit (i.e. technical fit and institutional fit) expand the dimension of fit in the field of sponsorship. Furthermore, this research provides an in-depth understanding of the mechanism that determines the media reputation benefits that sponsors can reap from a property's activities. [ABSTRACT FROM AUTHOR]