IT'S ALL ABOUT THE Image.

The article reports on the efforts of U.S.-based Xerox Corp. chief technology officer Sophie Vandebroek to change the image of the company and its Xerox Innovation Group (XIG). The copier company is now into the digital- and paper-document management business. It is earning two patents a day, from microprocessors to color sensors, that often originate within XIG. The company's annual report refers to "the True Colors of Xerox," meaning corporate values such as customer service and technological innovation.