Search

This research investigates the influence of Digital Content Marketing (DCM) on tourist awareness, satisfaction, and loyalty towards destinations, particularly from the perspective of Indian travel companies. It aims to understand how DCM reshapes tourism experiences and its implications for destination marketing strategies. Using a cross-sectional research design and analyzing 220 valid responses from social media users with travel experience from Jammu and Kashmir, advanced statistical techniques were employed, revealing a significant positive impact of DCM on tourist awareness, satisfaction, and subsequent loyalty. These findings highlight DCM's transformative potential in making tourism more accessible, engaging, and enjoyable for travelers, benefiting both tourism businesses. The study provides insights for refining tourism strategies and marketing campaigns, emphasizing DCM's role in enhancing customer awareness, lead generation, conversion rates, and the quality of digital content for travel websites. It contributes uniquely to existing knowledge by comprehensively examining the impact of DCM on tourists' attitudes, and it sheds light on how DCM revolutionizes tourism, offering travelers a more authentic and immersive experience. This research sets a precedent for leveraging DCM to drive sustainable tourism growth and enrich the tourist experience. Key Words: Digital Content Marketing, Tourist Destination Awareness, Tourist Satisfaction and Destination Loyalty, Social Media Pages., INTRODUCTION In recent years, the tourism sector in India has undergone a significant metamorphosis, catalyzed by the pervasive integration of digital technologies. The erstwhile reliance on static promotional materials and [...]

Byline: Lindsay VanHulle Gold Coast Cadillac in New Jersey provides customers with pickup and drop-off services, free loaner vehicles and an online service appointment scheduler. Through a customer retention program [...]

A study based on hair care services is presented to analyzing the development of customer confidence and loyalty based on soft attributes like social and relational marketing, and hard attributes, i.e., the main service.

THE JOURNEY FROM ADOLEScence to middle age takes about 15 steps for shoppers at the Stonebriar Mall's J.C. Penney--the distance between the pile of Beavis and Butthead T-shirts and a [...]

Customers want to be recognized, and that basic desire has driven Michael Klauber to work toward building the perfect guest loyalty program for his fine-dining concept, Michael's on East, in [...]

Byline: Jamie LaReau Dealer David Johnson likes profit. But he truly values customer loyalty. That's why for nearly 10 years Johnson recoiled from the hard-sell tactics commonly used in finance [...]

Pronunciation: /'Gmu:t/ Acronym: Get me one of those - What is it? Those who scoff at research that ranks moving house among life's most stressful events have obviously never undergone [...]

The advertising battle raging among banks speaks volumes about the mind-set of the industry and its customers. Some companies have gone back to basics, emphasizing attributessuch as dependability as they [...]

Chief marketing officers at telecom service providers are raising some red flags where their customer retention efforts are concerned. In a survey of telco, cable, wireless and broadband marketing officers [...]

In the days ahead, managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them, but these favors will [...]

Accounting firms have long made use of mailed, timely reminders, such as organizers mailed before tax season. Not all industries are that astute, however, and a recent mailing from a [...]

MARKETING rarely fails because of a lack of interest, ideas or even adequate resources. However, it always fails when it doesn't turn prospective buyers into believers. Marketing derails when it's [...]

Reward programs for financial institutions - like everything in business - have a life cycle, and in the past 15 years they have followed the typical stages of introduction, expansion, [...]

As part of a revamp of its Web site, Broadway National Bank of San Antonio plans to use embedded video clips to boost customer retention. 'The online customer experience has [...]

The impact of relationship marketing of service organizations on consumer loyalty is presented.

The use of an effective business-to-business multi-channel marketing strategy to help retain loyal customers is discussed.

Imagine this scenario: You could close an additional $275,000 in revenue in just one day. And on that same day, you could identify over $500,000 worth of additional revenue opportunities. […]

As the saying goes, loyalty is a two-way street. But in the current business climate this seems to be becoming less apt. Loyalty is being stretched on both sides of [...]

Customers usually crave for the peace of mind and the feeling of security that their favorite brand gives them. Case studies of three consumer companies, Progressive Insurance, DeWolfe Companies Inc., and Exxon Mobil Corp., who have achieved growth, customer loyalty and brand value, by addressing customers' higher-order needs, are presented.

Tate & Lyle is running a reward promotion across 22.5 million sugar packs to boost loyalty to the brand among families. The initiative includes a 'two kids go free' reward [...]

Leading loyalty programmes including Sainsbury's Reward Card, BP Premier Points and Barclaycard Rewards are to be scrapped in favour of Nectar, the UK's first loyalty card scheme to feature multiple [...]

Shirley Mullin, owner of two Kids Ink stores in Indianapolis, is so familiar with her customers' likes and dislikes that when she sees a book she thinks they'll like, she [...]

How independents and chains operate frequent buyer and other discount clubs Frequent-buyer cards and customer loyalty programs have been enticing potential buyers--or trying to--for the past two decades. From frozen-yogurt [...]

The customer loyalty card that Cincinnati-based Kroger Co. introduced Feb. 25 might be new to Columbus, but D. Nicholas Rees, director of consumer affairs, says Kroger's card has been in [...]

MARKETING CONSULTANT SUZANNE MERCIER TELLS HOW TO FOSTER CUSTOMERS' LOYALTY AT A TIME WHEN THEIR PRODUCT KNOWLEDGE AND CHOICES HAVE NEVER BEEN BROADER. Customer loyalty is an increasing challenge for [...]

Diners Club, the Citi-bank-owned charge card, has signed to travel reward programme Buy and Fly! The move follows British Airways' decision to end its consumer relationship with Diners Club in [...]

On 'EVEolutionizing' for customers and employees. Faith Popcorn exhibits an uncanny flair for spotting and naming the socioeconomic trends that shape what we will and won't believe, buy, wear, fear [...]

Virgin Cola has launched its £15m 'i-can' loyalty scheme online, through interactive agency Zinc. Users can check out the promotional offers that are available with six ringpulls, and take advantage [...]

How do you thank your best grocery store customers without showering them with coupons? At New England's Stop & Shop, you make them Top Bananas. The grocery chain is focusing [...]

How do you thank your best grocery store customers without showering them with coupons? At New England's Stop & Shop, you make them Top Bananas. The grocery chain is focusing [...]

* To turn the corner and some profits, e-tailers can attract and keep customers by adding personalized services to the Internet's convenience and cost-effectiveness. The recent volatility of high-tech stocks [...]

THE THINKING PERSON'S GUIDE TO BUSINESS LEADS Do you know who your customers are? Really? I think I have a good idea of who reads the Business Journal First of [...]

Pao de Acucar, Brazil's second-largest retailer, has launched a unique card-based loyalty program. Instead of offering price discounts, Pao de Acucar's new loyalty scheme targets customers individually based on their [...]

Bass Hotels & Resorts has joined with Hertz to offer members of its Priority Club more loyalty scheme points on Hertz car rentals. Priority Club card users will receive 125 [...]

New loyalty card system requires no mailing, activates instantly at service counter When a major food retailer heard about Active Label(r) loyalty cards in 1998, it decided to put them [...]

WINNING CLIENTS is one thing; keeping them an entirely different challenge. As deregulation leads to increased competition worldwide and information vehicles like the internet better advertise customer choice, companies are [...]

GAINING AND maintaining customers has occupied the minds of marketers across the globe for centuries. While the advent of loyalty programs might have seemed at first glance, a marketing panacea, [...]

The methods of managing issues pertaining to baggage handling errors of commercial airlines are described. The steps to be taken by airlines to retain high-value customers through proper management of their frequent flyer programs are discussed.

Unless the weather cooperates, the month of December isn't usually a busy month with respect to revenue generation. Your clients are busy with their holiday preparations and won't spend money [...]

MOTIVATING CUSTOMERS TO BE LOYAL IS MUCH MORE IMPORTANT than motivating them to buy. In studies, Maritz Loyalty Marketing in St. Louis has shown that "loyal customers"--in this case defined […]

The role of Chief Marketing Officers (CMO) in creating customer-loyalty centered business enterprises is discussed.

LONDON -- Emotions can never run too high at attractions and amusement parks if operators want to gain a customer's loyalty, according to industry experts. Investing in white-knuckle rides, themed [...]

The importance of Loyalty marketing is picking pace. The five trends listed act as a quick guide to design an effective loyalty program, as well as add quality to the customer relations.