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Your search keyword '"Bernstal, Janet Bigham"' showing total 8 results
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8 results on '"Bernstal, Janet Bigham"'

1. Throw a punch! How marketing can fight back against aggressive credit union rivals. Banks vs Credit Unions

Author

Bernstal, Janet Bigham

Subjects
Banking industry -- Marketing -- Customer relations -- Services, Credit unions -- Marketing -- Customer relations -- Services, Company marketing practices, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

Remember when your mother used to say 'If you don't have anything good to say, don't say anything at all'? Well, it appears most bankers have been pretty good about [...]

Published
2005

2. Riding herd on attrition: here's one approach to maintaining your grip on customers in the 'top-tier,' 'mature' and business banking' segments

Author

Bernstal, Janet Bigham

Subjects
Banking industry -- Customer relations -- Marketing, Customer relations -- Methods, Company marketing practices, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

Three thoughts on the topic of customer retention: (1) Customer loyalty adds value. (2) Measuring and managing customer loyalty can give your institution a competitive edge. (3) The advancement of [...]

Published
2005

3. Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking for small-business customers. Not every institution is convinced that it's a good idea, but many that have tried it claim that it has given them a competitive edge

Author

Bernstal, Janet Bigham

Subjects
Banking industry -- Marketing -- Customer relations, Company marketing practices, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

If you're still on the fence about whether to offer free small-business checking, read this: Experts say it's no longer a matter of 'if' but 'when' you should offer this [...]

Published
2005

4. The power of brand: Labe Bank of Chicago was just an 'ordinary' community bank with $100 million in assets. Then the bank decided to create a strong brand identity. Before long, its assets had quadrupled. Two managers explain how the seemingly simple change made a big difference

Author

Bernstal, Janet Bigham

Subjects
Labe Federal Bank for Savings -- Officials and employees -- Marketing, Banking industry -- Officials and employees -- Marketing, Company marketing practices, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

A while ago, Labe Bank was a self-described 'diamond in the rough.' Founded in 1905 by Czech immigrants, Labe Bank was for a long time comfortable with being a one-branch [...]

Published
2005

5. The power of the purse

Author

Bernstal, Janet Bigham

Subjects
Bank marketing -- Analysis, Banking industry -- Services, Banking industry -- Marketing, Banking industry, Company marketing practices, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

If you're looking for a market with big opportunity and low competition that's riding an uptrend, then cherchez la femme. Seek out the woman, says Martha Barletta and you're on [...]

Published
2004

6. Open talk: the growth market today in wealth management is the mass-affluent segment. And, the trend in reaching this group is through 'open architecture' investment solutions

Author

Bernstal, Janet Bigham

Subjects
Asset management accounts -- Methods -- Marketing, Financial management -- Methods -- Influence, Banking industry -- Marketing -- Customer relations -- Management, Investments -- Management, Company marketing practices, Company business management, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

Let's talk about the wealth management business. The competition of course, is intense. But real growth is promising. The opportunities reside mainly with the 'mass affluent,' say the experts, provided [...]

Published
2004

7. Sizing up the competition: in the past, a competitive analysis consisted of looking over the other banks in your geographic market. Today, updated assessments need to include national institutions as well as Internet companies and nontraditional financial services providers

Author

Bernstal, Janet Bigham

Subjects
Banking industry -- Marketing -- Usage, Business intelligence -- Usage, Company marketing practices, Banking industry, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

Nicholas Vaglio has a lot of competition to analyze. As the vice president of marketing for Wachovia's commercial banking in a five-state area, he's working with the image of 'the [...]

Published
2004

8. The profit pursuit: but there are a lot of conflicting approaches for doing this. Which works best? We asked three 'profit prophets' for their perspectives on this and related issues. To identify customer segments that offer good returns, marketers have to measure profitability

Author

Bernstal, Janet Bigham

Subjects
Bank marketing -- Methods, Customer relationship management -- Methods, Rate of return -- Marketing -- Methods, Company marketing practices, Customer relationship management, Return on investment, Advertising, marketing and public relations, Banking, finance and accounting industries, Business
Abstract

Measuring customer profitability for marketing purposes has long been problematic. Is one system better than the others? ABA Bank Marketing magazine spoke with experts who offered slightly different perspectives on [...]

Published
2004

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