Search

Marking the third consecutive year of negative volume gains for the carbonated soft drink industry, 2007 was a tough year for the three big CSD marketers as the downward trend [...]

Could the diet soft drink market be going soft? If the 2005 data from Beverage Marketing Corporation is any indication. that very well could be the case. For the past [...]

Beverage Industry's 2005 R&D survey finds the energy drink phenomenon has overflowed to juice processing labs and is beginning to leak into R&D at water bottling facilities. When it comes [...]

The Envelope Please... The soft drink industry had a tiny growth spurt in 2002, thanks to an increasing interest in Low-cal beverages and a couple of new flavors thrown into [...]

There's one thing for certain in the carbonated soft drink category -- The Coca-Cola Co. and Pepsi-Cola make the news and dominate the category. Of course there are other significant [...]

The softdrinks market in the Czech Republic shows a slight increase dominated by the domestic company, Coca-Cola and Pepsi Cola. Reports show that 118 liters of softdrinks have been consumed in the country in 1997 as compared to 101 liters in 1993. Likeweise, retail sales of soft drinks amounted to CK13,921 mil in 1997 as compared to CK9,538 mil in 1993. However, overall market shows market share growth of fruit juices, mineral water and sports energy drinks over that of carbonated drinks, which represent the most popular soft drinks sector. Supermarkets and hypermarkets are the dominant distributors of soft drinks in the Czech Republic.

With their alternative beverages in fighting trim, Coke and Pepsi are whipping their soft drink brands into shape. The 'Cola War' is apparently back on. After a brief interlude where [...]

The Windy City ... The City of Big Shoulders ... The Second City. Chicago's many monikers just scratch the surface of its character. Known worldwide for its gangster-past (much to [...]

While 1995 could well become known as the year of consolidation for the soft drink industry, the title won't affect growth, industry observers say. Look for 3 percent to 4 [...]

If there were a catch phrase to sum up the key trend in soft drinks this year it would be 'value for money'. As such, the king of the category [...]

Softly, softly The soft stuff is now worth 5.5bn [pounds], which is four times the value of the tea and coffee markets put together. Yet soft drinks still lag behind [...]

Texans are notorious for boasting about anything that comes from Texas. It seems ironic then that up until the 1980s Texans managed to keep a little secret from the rest [...]

If Bruce Springsteen were a beverage, he'd probably be a Boylan's. Admittedly, the latter does not share the former's household-name status, but just as The Boss once did, the brand [...]

It seems that consumers are opening their mouths to healthier beverages more so than they ever have in the past. Naturally, these healthier beverages have gained in sophistication and variety. [...]

Sales of soft drinks within UK pubs, clubs and restaurants are matching the general rise in sales of these products. The UK soft drink market grew to a record annual level of 6.9 billion pounds sterling in 1997-98, with carbonates accounting for more than 50% of the 9.9 billion litres sold. The volume of soft drink sales in the hospitality industry grew by 6% between 1992 and 1996, with carbonates accounting for nearly 60% of the volume. Analysts believe that the growth is due to increased food sales and family market targeting in the hospitality industry.

In terms of market activity and consumption rates, the Western European soft drinks market boom continues although growth slowed during the 1990s. Growth is considerably modest when compared to the [...]

An upswing in the economy and substantial investment - particularly in marketing efforts - helped pull branded soft drink marketers up in 1995. Traditional branded soft drinks made some gains [...]

Private label beverages continue to do battle with their branded counterparts to claim ever larger portions of the beverage pie. Although data and analyses vary, one thing is sure: private [...]

After a disappointing gain of 1.5 percent in 1992, word on the street was that soft drinks were being sunk by non-carbonated new age offerings and lower priced private label [...]

Demand for soft drinks in India is expected to go up from 403 million cases in 2009-2010 to 479 million cases in 2014-2015. Market growth rate is expected to decline [...]

Supermarket sales of new fruit-flavored and sparkling soft drinks are increasing because consumers believe the drinks are healthier than regular soft drinks. The beverages are priced higher than cola and noncola soft drinks and have a higher profit margin. Since the drinks do not have caffeine or artificial coloring, they attract the health-conscious consumer and have not taken away from soda sales. Sales of these new beverages increased 17.2% in 1991., A 'new age' is dawning in the soft drink category, and it has nothing in particular to do with channeling, pyramid power, meditation or Aquarians. On store shelves, 'new age' [...]

The market for regular soft drinks isn't so effervescent any more, according to a Mintel report released this week. In polling for the report, fielded in November, 68 percent of [...]

Pepsi has awarded its dollars 12 million Thai media planning and buying account to Mindshare. The agency won the brief after going head to head with Dentsu Media Palette in [...]

Retailers are employing a new type of energy conservation. Just take a look at the beverage aisle, where it's evident that they're safeguarding the growing energy drink category. Responding to [...]

More and more, Coke isn't the real thing anymore. Nor are Pepsi, Sprite and other mainstream sodas. Recent reports that sales of cola and other sweetened carbonated soft drinks had [...]

SEATTLE - It has a lush, fruity bouquet whose high acid content pairs nicely with prime rib, hamburgers and veal. The hot new syrah from Washington state? Nope. It's Dry [...]

Retailers need to put the fizz back into private-label soda. For the first year since 1998, this category's share of market is expected to decline slightly, according to Gary Hemphill, [...]

Sales of bottled water are booming in the UK as the market share of carbonated drinks declines, according to figures from research group Mintel. The volume of bottled water sold [...]

Sales of soft drinks in Chile in the first quarter of 2005 reached 491m litres, a historic record and 8.5% above the level recorded in the same period last year. [...]

U.S. SOFT DRINK FOUNTAIN MARKET REGULAR VS. DIET GROWTH, 1985-2003 (Source: Beverage Marketing Corporation) Year Regular Diet Total 2002/03 -1.7% 4.8% -0.3% 2001/02 -0.2% 1.8% 0.2% 2000/01 0.4% 2.0% 0.7% [...]

Millions of 192-Ounce Cases; Share of Volume; % Change; Share Change Rank, Brand Millions of 192-Ounce Cases 2002; Millions of 192-Ounce Cases 2003; Share of Volume 2002; 2003; 2002/03; 2002/03 [...]

According to Mintel's new Fruit Juice and Juice Drinks report, this market accounts for 20% of all non-alcoholic beverage sales in the U.S., behind carbonated beverages and bottled water. In [...]

Recently I was in a chain drug store and saw a 2-liter bottle of Pepsi for $0.69. I then saw the same for Coke. The next week, Coca-Cola was selling [...]

Soft drinks remains at the top of the category chart this week and continues to be supported by the promotions on Coca-Cola which stands at number one in the brand [...]

Beverage trends are shifting and nowhere has that been more evident than in the soft drink industry during the past year. For several years now, consumers have had more and [...]

Frozen tops the category chart, forcing household into second position this week. Birds Eye Wall's leads the activity with a multitude of offers and is particularly dominant in Tesco with [...]

Coca-Cola has vowed to boost the marketing budget for Powerade, its bulwark against category-dominating Gatorade, with the first leg of its new push due next month with an under-the-cap promotion [...]

Britvic is to take on Coca-Cola in the battle for a presence in the energy drinks market by rolling out its adult-oriented brand Carbon. The drink was launched on trial [...]

PASADENA, CALIF--United College Plus and Coca-Cola have joined to create Music United, a promotional campaign aimed at increasing enrollment in United College Plus, the United Airlines frequent flyer program for [...]

In this issue, our Category Focus is on sports drinks and their role as functional beverages. We all know the success of Gatorade. We have witnessed the growth of this [...]

I doubt I'm the only person who was stunned to hear that the Pepsi Challenge, the ad campaign that initiated the Cola Wars, began 25 years ago. I was only [...]

* Tesco, Safeway and Somerfield are expected to be the first major retailers to take on the range of Noddy no added sugar soft drinks, which comprises Apple & Strawberry, [...]

Dr Pepper/Seven Up, Piano, Texas, has an ever-rising non-cola star. The company s flagship brand Dr Pepper is the nation's third-fastest growing brand after Pepsi-Cola's Mountain Dew and Coke's Sprite. [...]

The numbers grow ever higher across the board. Onward and upward goes the Beverage Market Index. Beverage Aisle's exclusive compilation of the eight refreshment beverage categories reveals an industry that [...]