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PRIVATE LABEL POWER; DESPITE GROWING COMPETITION FROM NATIONAL BRANDS, RETAILERS AREN'T GIVING UP ON STORE-BRAND SODA

Authors :
Chater, Amanda
Source :
Supermarket News. Oct 31, 2005, 49
Publication Year :
2005

Abstract

Retailers need to put the fizz back into private-label soda. For the first year since 1998, this category's share of market is expected to decline slightly, according to Gary Hemphill, [...]

Details

Language :
English
ISSN :
00395803
Database :
Gale General OneFile
Journal :
Supermarket News
Publication Type :
Periodical
Accession number :
edsgcl.138389411