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It started for me with a new television. When I set up my new smart TV, I noticed that there, right next to the traditional networks, were upstart new publishers--sharing [...]

When six visionary companies and the IAB joined forces for the Digital Content NewFronts in 2013, we had only two fixed ideas. First, video content mattered. Second, everything else would [...]

Byline: Randall Rothenberg Miami beach, fla.-When is authenticity really, truly, honestly authentic? Before dismissing the query as the musings of a precocious child (or worse, of a Philosophy 101 student), [...]

Byline: Randall Rothenberg Here's a modest proposal: Eliminate broadcast network news-and finance a nightly national 'idea fest'' on PBS. Obviously, the news peg for this news notion is the leadership [...]

Byline: Randall Rothenberg The gap between advertising's dreams and marketing's reality grows wider every day. The real culprit? Call it the Supply Chain View of Life. The Supply Chain View [...]

Byline: Randall Rothenberg If you thought 1,000 TV channels promised to change marketing, get ready for the real revolution: 1 trillion TV commercials, each one as customized as a bespoke [...]

Byline: Randall Rothenberg The signal dilemma facing the established entertainment and media industries-and the consumer marketers that depend on them-is that the cost of creating and distributing cultural products is [...]

Byline: Randall Rothenberg There is a war against the news media taking place in the United States that now is passing from disconcerting to dangerous, for it actually is a [...]

Byline: Randall Rothenberg Welcome to 2005, the first year of the Anti-Brand Era. Although evidence isn't yet abounding, anecdotes indicate to this usually cynical trend-quasher that the public has been [...]

When Reese Schonfeld told me two years ago that he planned to write a memoir about his creation of CNN, I privately doubted. It seemed like another in Reese's cavalcade [...]

Brendan Ryan was up in the air and down to earth: breakfasting at the tony Sky Club on the 56th floor of Manhattan's Met Life building, yet attired not only [...]

In a display of advertising effectiveness commercial marketers can only dream of, an ad is creating a ruckus on college campuses across the nation. It began appearing in college newspapers [...]

Don't even bother to count the ballots. In fact, no need for a formal election. The hands-down winner for Brand Mar-keter of the Year is the ``Big Old Blizzard of [...]

If banner ads were battle flags, right now they'd be emblazoned with the war cry, 'Don't click on me!' Internet banners are the Sad Sacks of advertising. Their performance is [...]

Everything I know about advertising I learned from Robert B. Reich. To those who know of Mr. Reich and his work, this affirmation will seem odd. He is best known [...]

You might consider becoming an Internet venture capitalist today as roughly akin to entering the O-ring business around the time the space shuttle Challenger blew up. But Martin Puris is [...]

The 700-plus people who packed the All Souls Unitarian Church on Manhattan's East Side on the morning of Jan. 22 were treated to a classic only-in-New York cornucopia: an Italian [...]

T''? Bulls-t. Sorry, but I couldn't resist. The hoopla stirred up in otherwise restrained places over an unnamed invention of dubious merit serves as a reminder that P.T. Barnum is [...]

All hail Lee Garfinkel, a man who accomplished the impossible: He gave Interpublic Group of Cos. a creative agency. It was only a bit more than 10 years ago, remember, [...]

My vote for Person of the Year-last year and this year, too-goes to Shawn Fanning and his merry band of thieves. I realize that, in casting my lot with the [...]

When you consider the sale of Fast Company in a slowing economy for the warp-speed price of $350 million, it's tempting to see it as a fitting symbol of this [...]

It's time for a dot-com frontlash. The world's taken entirely too much glee in the wipeout of the ``e'' economy. True, there were a lot of awful business ideas getting [...]

Donald j. carty, Chairman-President-CEO, American Airlines: Dear Mr. Carty, Every English lit major knows Hell has nine circles: limbo, lustful, gluttonous, pro- digal, wrathful, heretic, violent, O'Hare and LaGuardia. Thank [...]

We were sitting at a banquette at the Four Seasons drinking: He, a martini, straight up; me, an iced tea, on the rocks. He-Art Cooper-had a late Hemingway thing going, [...]

Rosie's mccall's. Walter's Time Inc. Jim's Time. Yes, there's hope for the old magazine business yet. In these new ``products'' the periodicals are revealing an admirable willingness to experiment with [...]

Everybody blames the media. I am here to defend them. If it weren't for the media, the phrase ``the long count'' would still call up memories of Jack Dempsey and [...]

The single greatest influence on the development of American culture in the second half of the 20th century was Mad magazine. Hey, that's the kind of pronouncement you're allowed to [...]

Despite the moans and breast-beating, the political press, I've come to believe, is a pretty good market mechanism. Its widely perceived flaws are actually strengths that serve the public well. [...]

When the novelist E.M. Forster wrote 'only connect,' he couldn't have imagined the words would become the mantra for the Internet age. But the phrase has entered the lexicon as [...]

If you're in manufacturing, one of your greatest frustrations is excess capacity -- factories that can be producing more than they are. And your gravest concern is excess inventory -- [...]

It's a measure of Harry Paster's ubiquity in the ad industry that I cannot recall when I first met him. Plumbing the depths of memory, I can dredge up no [...]

The relaunch of a transmogrified Details has set magazine junkies speculating anew about the future of the men's rag marketplace. The 'whithering' assessments always end with the same query: 'So [...]

The new york media elite. You know them. I know them. Lelyveld of The Times. Rather, Brokaw and Jennings of the network newscasts. Brown, Newhouse, Pearlstine, Carter of the newsstands. [...]

If you listen between the lines of the New York Post these days, you may hear the sound of sweat dropping. The object of its fear is its West Side [...]

At the heart of the Screen Actors Guild/American Federation of Television & Radio Artists strike against the advertising industry is the latter's misunderstanding of New Economy principles, an error so [...]

So yahoo! is getting amazoned. Its share price is plummeting. It's become the subject of unflattering attention from a business press which, due to the bounty of dot-com advertising, is [...]

Those who forget the past are doomed not to repeat it. This adaptation of the hoary old saw is meant to be a rumination on the uses of history in [...]

Time was when summer meant TV reruns, Friday ad agency closings and editorial meetings in Sag Harbor. This year, summertime was all about media business models. Herewith, some observations on [...]

Exactly one year ago, after months of expectant fanfare, Talk went on sale. The 'chattering classes' that Editor Tina Brown had helped coalesce during her spectacular runs at Tatler, Vanity [...]

You don't hear the phrase 'truth in advertising' much these days, but in decades past, it was a real cause celebre, a public issue on a par with Lady Bird [...]

A lesson from the current dispute over Napster -- not to mention author Stephen King's Web ventures, the new electronic publishing schemes of several major book companies and my $200 [...]

In the '80s, you couldn't get up in the morning without tripping over a new boutique advertising agency crawling underfoot. They made great copy with their savage attacks on the [...]

Today's word is 'bundle.' Until recently, a bundle was the essential unit of commerce in the infotainment industries. If you liked music, you had no choice but to buy the [...]

And then there were none. Uh, three. I mean two. Maybe one. I'm talking about the Saatchis, of course. The lack of comment around the ultimate demise of Saatchi & [...]

Let's see. You can't invest in digital upstarts like Pets.com any more because they're about to run out of money. But you can't fly to quality because companies like Coke [...]

Two weeks ago, I called several Internet content sites and new economy magazines 'houses of cards' that lacked distinctive value propositions ('Tough times for magazines in tough times for Web [...]

It was late. The day's work had edged to a close and my brain needed the uncluttering only an engrossing narrative could engineer. I leaned back in my facsimile Herman [...]

Journalism is at last subject to a market test. Hooray! Journalism is not at all subject to a market test. Huzzah!! I'm confused. In the past two weeks, journalism -- [...]

It was my first day at New York Magazine. A newly minted editorial assistant, two weeks out of college, eager and anxious, I had been given the assignment to fact-check [...]

I knew we had crossed a bridge in the infotainment industry when two weeks ago I returned home from a hectic day in the literary trenches to this revelation from [...]