Back to Search Start Over

Branding goes beyond ads: customer service counts, too

Authors :
Rothenberg, Randall
Source :
Advertising Age. December 11, 2000, Vol. 71, 36
Publication Year :
2000

Abstract

Donald j. carty, Chairman-President-CEO, American Airlines: Dear Mr. Carty, Every English lit major knows Hell has nine circles: limbo, lustful, gluttonous, pro- digal, wrathful, heretic, violent, O'Hare and LaGuardia. Thank [...]

Subjects

Subjects :
American Airlines Inc. -- Evaluation
Airlines -- Evaluation
Advertising, marketing and public relations
Business, general

Details

Language :
English
ISSN :
00018899
Volume :
71
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.68144703

Tools

Authors Abstract Subjects Details