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Pharmaceutical companies spent $518 million advertising to doctors in 2005, according to research firm PERQ/HCI, and another $1.6 billion on magazine ads aimed at consumers, according to TNS Media Intelligence. [...]

H4B Chelsea is the creative flagship agency of Havas' Health4Brands network, which also includes H4B Catapult in Hamilton, NJ, and H4B Back Bay in Boston, along with outposts in both [...]

However listless H4B Chelsea might have seemed a few years back, it pulled a full 180 last year, growing at light speed on the back of such refreshingly original work [...]

Saatchi & Saatchi Health Communications New York changed up its leadership as managing director Dave Marek moved on to a global role, serving as a network-wide point man for the [...]

Life gave Saatchi & Saatchi Healthcare Advertising lemons in 2009, and somehow the agency made a high-octane energy drink. 'If you looked at just revenue, anticipated versus where we landed, [...]

[ILLUSTRATION OMITTED] To celebrate its 25th anniversary, Cline Davis & Mann got itself a global footprint and a new international brand. The professional advertising powerhouse acquired agencies in Munich, Barcelona, [...]

Havas Lynx resulted from last fall's merger of two digital shops--New York-based Euro RSCG Life 4D and a new acquisition, Manchester, UK-based Creative Lynx, a 25-year-old firm known for its [...]

Havas Life Metro, formerly Euro RSCG Life LM&P, is the network's oldest agency, but with a new name, a freshly redesigned New York office and an infusion of top-flight digital [...]

DRAFTFCB Healthcare is filling out its global footprint through an alliance with Argon Network, a coalition of 22 indie agencies in Europe, Asia, the Middle East and South America. Draftfcb [...]

PUBLICIS Healthcare Communications Group is retooling its media offering, placing media talent at each of its shops and creating a centralized media hub for execution. The template for Publicis Heath [...]

FOR THE BIG MAINLINE ad agencies, the recent creative consolidations at Pfizer and Johnson & Johnson are a big deal. To their medical agency subsidiaries, however, the changes mostly represent [...]

DRAFTFCB HEALTHCARE has bought Tarrytown, NY-based drug marketing shop Hudson Global. The shop, founded in 2004, boasts a staff of 55 handling a roster of 20 clients in the pharma, [...]

HAVAS is adding a big European digital shop to its Havas Worldwide Health network of healthcare agencies. The French holding company acquired Creative Lynx, a Manchester, UK-based digital healthcare powerhouse, [...]

SAATCHI & SAATCHI Innovations, Publicis' Pennsylvania-based outpost servicing specialty pharma, is rebranding as Saatchi Science. The Yardley, PA-based shop is looking to sharpen its brand with the name change. 'It's [...]

PUBLICIS HEALTHCARE Communications Group has named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand. Ekman joins the [...]

PFIZER'S LIPITOR website touted the efficacy of Caduct, Chantix and Norvasc but the site failed to balance those claims by providing any risk information for the drugs, according to an [...]

Euro RSCG Life LM&P got new leadership this year as Christine D'Appolonia and Cris Morton assumed the roles of managing director. D'Appolonia came over to the Havas shop from Omnicom's [...]

Catapult lost its largest account this yean as Sanofi's Lovenox got generic competition, but managed to post 15% topline growth nonetheless. Sanofi wound down promotion of Lovenox, a blockbuster DVT [...]

A year out of its merger with Lab9, AgencyRx has worked through the integration kinks, rolled out a new model for agency brand teams, and introduced a new motto: The [...]

MERCK, ONE OF the biggest spenders in pharma advertising, said it is consolidating its US creative business. Among the beneficiaries is a federation of independent agencies that helped themselves retain [...]

HAVAS DRIVE has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies. The unit will be led by Kel Smith, an authority [...]

GLAXOSMITHKLINE tapped Omnicom's PHD as media agency of record on all of its healthcare products, ousting incumbent WPP's MediaCom. The Omnicom media agency will handle media planning and buying for [...]

Cline, Davis & Mann is beaming CDM Princeton president Kyle Barich back to the New York mothership to serve as director of client services. Barich, who has headed CDM Princeton [...]

Two WPP shops--ghg and digital specialty VML--are collaborating on an answer to Publicis' digi-behemoth Digitas. The new shop, Healix Digital Health, will be led by representatives from both companies and [...]

INVENTIV HEALTH is being acquired by Thomas H. Lee Partners for $1.1 billion. As MM&M went to press, stockholders were set to vote on the planned sale, announced in May, [...]

Saatchi & Saatchi Healthcare's Pennsylvania outpost survived the acquisitions of two big clients with its business intact and rallied for revenue growth of 7% in 2009. Saatchi & Saatchi Healthcare [...]

Euro RSCG Life LM&P is coming off a 'successful and transformative' year, says president David Paragamian, boasting major client wins in New York and Chicago and a more unified agency [...]

The mantra throughout the Euro RSCG Life network is 'Digital at the core,' meant to convey seamless integration of digital capability throughout its agencies. So what's a dedicated digital shop [...]

ASTRAZENECA is answering OTC Prevacid with ads touting Nexium's nighttime benefits. The Purple Pill features 30-second TV spots that take a comical look at the lengths to which acid reflux [...]

[ILLUSTRATION OMITTED] Caption: PHARMAPALOOZA, THE MEDICAL ADVERTISING agency world's musical charity event, is screaming into its second year November 5 with a battle of the bands to benefit the Children's [...]

[ILLUSTRATION OMITTED] Unlike its larger siblings, AgencyRx and CDMi-Connect, which boast airy, borderline-ostentatious new digs upstairs from it in a grand old SoHo warehouse building, Lab9 has no glassy lobby [...]

Euro RSCG Life Chelsea has seen some churn in senior management since Ed Stapor ascended to a network role last year. Stapor's successor, Bernie Coccia, left the firm for Draftfcb [...]

[ILLUSTRATION OMITTED] Launched last year as a conflict shop to the network's now-defunct x2 marketing services agency, Catapult has come into its own this year as Euro RSCG Life's Princeton [...]

[ILLUSTRATION OMITTED] While the economic turmoil is giving many medical agencies a white-knuckle ride, at least one shop is keeping its cool. CDMiConnect has seen the bubble burst before. The [...]

UNREADABLE RISK info was at issue in an FDA rebuke of an Abbott ad for Humira. The FDA issued Abbott Laboratories an untitled letter, dated Dec. 16, saying a journal [...]

COMMONHEALTH is merging two of its professional agencies--Noesis and Ferguson. Noesis, formerly based in Morristown, N J, has moved in with Ferguson at the WPP networks Parsippany, NJ, campus, The [...]

SAATCHI & Saatchi Consumer Health + Wellness is absorbing its spin-off Glow Worm in a 'proactive' effort amid slowing consumer advertising spend. Jim Joseph, managing director of Saatchi & Saatchi [...]

THE MEDICAL Advertising Hall of Fame announced its 2009 inductees: LM&P founder Ron Pantello, Dorland's Harry Sweeney and Interbrand Wood Healthcare's David Wood. In addition, the MAHF will honor market [...]

JOHNSON & JOHNSON has consolidated the $150 million US advertising business for its prescription drugs, worth around $110 million in agency fees, into WPP and Interpublic Group, with WPP winning [...]

[ILLUSTRATION OMITTED] Caption: SANOFI-AVENTIS AIMS to wake up the sleep aids market with its 'Silence Your Rooster' campaign for Ambien CR, featuring TV ads and an advergame titled 'Ruffle Some [...]

EURO RSCG Life parent company HAVAS is partnering with WebMD for a new Virtual Convention Booth offering which aims to give healthcare professionals the 3D interactive experience online. The Virtual [...]

JOHNSON & JOHNSON is considering consolidating advertising and marketing for its pharmaceutical brands into one or possibly two companies, a J&J spokesperson told MM&M. 'We're looking at a number of [...]

[ILLUSTRATION OMITTED] Caption: Crowley Webb and Associates took Best in Show at this year's IN AWE Awards. The shop won top honors with a b-to-b campaign, titled Have Patients, created [...]

Euro RSCG Life LM&P has picked up eight new accounts over the past year and put out its shingle in Chicago as it looks west for biotech and device business. [...]

Scarcely a year-and-a-half into its existence, Euro RSCG Life x2 ('times two') has already spawned a burgeoning conflict shop. Euro RSCG Life Catapult, based in Princeton, N J, launched on [...]

ASTRAZENECA IS going for the jugular--or rather, the carotid--with new ads emphasizing Crestor's effectiveness at slowing the progression of atherosclerosis. The campaign, by Digitas Health and Saatchi & Saatchi Consumer [...]

Jay Boiling President, HCMA 1993-present VP, account management to president, Roska Healthcare Advertising 1989-1993 Account director, account VP, Robertson Raymond Jay Bolling has a salesman's upbeat mien and smooth delivery, [...]

[ILLUSTRATION OMITTED] Caption: SAATCHI & SAATCHI HEALTHCARE Communications Group president Sam Welch and account analyst Sharitta Bowie talk tech with Sermo's Jennifer Mons at TechFit, a one-day 'circuit training' for [...]

EURO RSCG LIFE named Marcy Leger to lead the New York office of its flagship US medical advertising shop, LM&P. Leger, who joins the firm from Integrated Communications Corp., becomes [...]

[ILLUSTRATION OMITTED] Bob Baldini started out in Big Pharma when it was small, joining Pfizer in 1953 and handling promotion of Pfizer penicillins such as Terramycin and Tetracyn. 'It was [...]