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AstraZeneca answers Prevacid with Nexium spots
- Source :
- Medical Marketing & Media. March 1, 2010, Vol. 45 Issue 3, p24, 1 p.
- Publication Year :
- 2010
-
Abstract
- ASTRAZENECA is answering OTC Prevacid with ads touting Nexium's nighttime benefits. The Purple Pill features 30-second TV spots that take a comical look at the lengths to which acid reflux [...]
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 45
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.228273464