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Indie shops rally during Merck ad consolidation
- Source :
- Medical Marketing & Media. July 1, 2011, Vol. 46 Issue 7, p10, 1 p.
- Publication Year :
- 2011
-
Abstract
- MERCK, ONE OF the biggest spenders in pharma advertising, said it is consolidating its US creative business. Among the beneficiaries is a federation of independent agencies that helped themselves retain [...]
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 46
- Issue :
- 7
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.262706498