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Britain and the Soviet Union are apparently better at outer space than at advertising space. A Soyuz TM-12 spacecraft launched on Friday from Soviet Central Asia carried into orbit two […]

A lunchtime crowd of some 40 Italian silk ties and 40 short black skirts was munching on tortellini at the Art Directors Club in New York one recent afternoon when [...]

From the inception of mass marketing in the late 19th century, scholars and practitioners have debated whether advertising is an art or a science. Had the experts visited the headquarters […]

It was 2:20 P.M. at the headquarters of Kirshenbaum & Bond Advertising on the fringe of SoHo, and surprisingly enough, nobody was swinging from the chandeliers. Instead, 10 copywriters, art […]

LEAD: * Grey Advertising's British agency, Grey Communications Group, London, is acquiring a minority stake in Davies Ireland-Smith, a London-based medical and health-care agency. The new company, which will be […]

LEAD: * George Bragg, executive vice president and director of broadcast production at Lintas New York, has been named a director. Bethann Eisenfeld, a management supervisor at Lintas MCM, has […]

LEAD: Without admitting wrongdoing, CPC International, the maker of Mazola corn oil products, has agreed not to run advertising that critics said overstated the products' ability to reduce cholesterol. Without […]

LEAD: Richmond, once a capital of the American tobacco industry, is the site of an exhibition entitled 'Smoke Signals: Cigarettes, Advertising and the American Way of Life.' Richmond, once a […]

LEAD: TOD SEISSER lighted a candle on Saturday at the bar mitzvah of Jay Taub's son - an act demonstrating that in advertising, friendship can outlive partnership. TOD SEISSER lighted […]

LEAD: The American Association of Advertising Agencies announced that Bernard Ryan Jr., its senior vice president for public affairs, would retire at the end of the month. The 4A's promoted […]

LEAD: Grace & Rothschild, the agency behind the J & B Scotch campaign, has been given the United States advertising for the Metaxa line of Greek spirits from the Morgan […]

LEAD: The Century 21 Real Estate Corporation yesterday chose Campbell-Mithun-Esty Advertising, Minneapolis, as its new agency. The agency, a unit of Saatchi & Saatchi, was selected over six other finalists […]

LEAD: The American Advertising Federation has asked its chairman and vice chairman to serve an additional one-year term, it announced yesterday at its annual business meeting in St. Louis. The […]

LEAD: Watchers International has allocated an additional $10 million to advertise its weight-loss classes, said its agency, DDB Needham Worldwide. Watchers International has allocated an additional $10 million to advertise […]

LEAD: MEMORIES magazine will soon be hard to forget. The name of the publication born two years ago as a newsstand test product is about to turn up in all […]

LEAD: Newsweek said Friday that it had awarded its advertising account to John Emmerling Inc. The agency resigned the account of Money magazine, which is published by Time Warner Inc,, […]

LEAD: Wieden & Kennedy continued its sweep of the leading advertising awards last night, winning the best-of-show prize for print at the National Addy Awards in St. Louis, presented by […]

LEAD: The Advertising Council and the Harvard Center for Health Communication have announced a project to combat alcoholism among teen-agers. The effort will build on the campaign of public-service ads […]

LEAD: Nielsen Media Research will bolster its efforts to report data on television viewing by minority audiences. Nielsen, a subsidiary of Dun & Bradstreet, has agreed to expand its National […]

LEAD: Because audio tape is a product whose quality varies little from brand to brand, most advertising for the product relies on image. Burkhardt & Christy's first campaign for Sony […]

LEAD: The East/West Network, the publisher of seven airline magazines, said yesterday that it would create a new book-publishing division and named Fred R. Smith, the company's president, to be […]

LEAD: Backer Spielvogel Bates yesterday won the advertising account for Mazola corn oil products, made by the Best Foods division of CPC International. The agency's corporate cousin, Saatchi & Saatchi […]

LEAD: IN an experiment in international publishing that its competitors say they will watch eagerly, Conde Nast Publications announced yesterday that it would introduce a British edition of Vanity Fair […]

LEAD: In a bid to shore up its underachieving Los Angeles office, Ayer has named Donna F. Tuttle, a former United States Deputy Secretary of Commerce, as chairwoman and chief […]

LEAD: The team that founded Penchina, Selkowitz is splitting apart. D'Arcy Masius Benton & Bowles, which acquired the small but struggling creative agency last year, said yesterday that Arthur Selkowitz […]

LEAD: The International Business Machines Corporation has awarded Lintas, the advertising agency for its personal computers, an undisclosed amount of business in Europe, the two companies said Friday. I.B.M. said […]

LEAD: McCann-Erickson announced Friday that it had won three accounts, including the consolidated facsimile business of A.T.& T. The agency estimated the billings for that account, to be handled by […]

LEAD: Nintendo of America has narrowed the review for its $15 million advertising account to the Leo Burnett Company and the San Francisco office of Foote, Cone & Belding, advertising […]

LEAD: The Ziff-Davis Publishing Company, a unit of Ziff Communications, has promoted Eric Hippeau to executive vice president for magazine operations. The company also promoted J. Scott Briggs to group […]

LEAD: FOR most advertising executives, winning a $3 million account to promote a set of books would be cause for moderate excitement. For Gad Romann, however, it has impelled visions […]

LEAD: The first campaign for the TDK Corporation's audio tapes from its new agency, HDM New York, looks a bit like the old campaign for Krazy Glue. The first campaign […]

LEAD: WHEN Whittle Communications announced two weeks ago the introduction of a television program for doctors' offices, another news item received far less attention. The Knoxville, Tenn., company, which specializes […]

LEAD: The Walt Disney Company has assigned the advertising account for Jim Henson's Muppet characters to JanklowBender Inc. The agency already handles the licensed merchandise of other Disney characters, as […]

LEAD: Ammirati & Puris said yesterday that it had completed its buyback from the Omnicom Group, which acquired the agency last year when it bought Ammirati's former parent, the Boase […]

LEAD: LEVINE, HUNTLEY, SCHMIDT & BEAVER is out to test one of advertising's hoariest theories: that an agency cannot handle packaged-goods accounts and remain creative. LEVINE, HUNTLEY, SCHMIDT & BEAVER […]

LEAD: When Whittle Communications announced plans for Channel One, an advertiser-sponsored news program for high school students, critics assailed the inclusion of commercials. The program has been running since March, […]

LEAD: ONLY days away from completing the sale of 49 percent of his agency to D'Arcy Masius Benton & Bowles, Lionel Sosa was overflowing with enthusiasm. From his San Antonio […]

LEAD: Graf Bertel Dominique has resigned the advertising account of Paul Stuart Inc., after handling the Madison Avenue clothier for just several weeks. The agency said it had resigned the […]

LEAD: POKING fun at an old stereotype, Ted Chin, a rare Chinese-American advertising executive, likes to refer to himself as inscrutable. His friends laugh when he says it, for Mr. […]

LEAD: Ogilvy & Mather announced yesterday that Peter Warren and Hans Lange - the chairman and vice chairman of Ogilvy & Mather Europe, respectively - had submitted their resignations. They […]

LEAD: IF David N. Martin were a month, he'd probably be June. Advertising agencies bearing his name are busting out all over. IF David N. Martin were a month, he'd […]

LEAD: While the Trump Shuttle did not take its account away from Scali, McCabe, Sloves, the airline nevertheless gave the assignment yesterday to Gordon, Elman, Lesk, Wolff, Rooney & Camp […]

LEAD: The Chrysler Corporation named Lawrence W. Baker general manager for its Jeep/Eagle division, responsible for marketing, advertising and merchandising. He switches jobs with Martin R. Levine, who becomes general […]

LEAD: Calet, Hirsh & Spector has prepared a new print campaign for physicians as a follow-up to its pro-bono campaign aimed at the public to promote early detection of colon […]

LEAD: IN an effort to consolidate its North American operations, Chiat/Day/ Mojo said yesterday that it would sell a majority of its San Francisco office to several agency executives. Chiat […]

LEAD: Gianettino & Meredith, an agency based in Short Hills, N.J., said it had won five accounts, the most prominent being the Ricoh Company's consumer products group. The other accounts […]

LEAD: Karen Amorelli has been promoted from executive vice president to the newly created position of president of AC & R New York. AC & R also promoted Richard Cohn […]