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THE MEDIA BUSINESS: Advertising; Time-Life: A Big Score For Romann

Authors :
Rothenberg, Randall
Source :
The New York Times. June 4, 1990
Publication Year :
1990

Abstract

LEAD: FOR most advertising executives, winning a $3 million account to promote a set of books would be cause for moderate excitement. For Gad Romann, however, it has impelled visions […]

Subjects

Subjects :
Time Inc. -- Advertising -- Officials and employees
Warner Media L.L.C. -- Advertising -- Officials and employees
Entertainment industry -- Officials and employees
Advertising
Periodical publishing -- Officials and employees

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.175511584

Tools

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