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THE MEDIA BUSINESS: Advertising; Weight Watchers

Authors :
Rothenberg, Randall
Source :
The New York Times. June 12, 1990
Publication Year :
1990

Abstract

LEAD: Watchers International has allocated an additional $10 million to advertise its weight-loss classes, said its agency, DDB Needham Worldwide. Watchers International has allocated an additional $10 million to advertise […]

Subjects

Subjects :
Advertising
Weight loss industry

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.175512778

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Authors Abstract Subjects Details