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Focuses on the increase in number disease-mongering practice in which pharmaceutical companies try to create a demand for their products by encouraging people to believe that they are ill when they are not. Strategies of such a practice; Effects of pharmaceutical advertising on consumers; Details of a conference on the issue to be held in Newcastle, New South Wales in April 2006.

The article examines the profitability of the Internet advertising industry. This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America's three big television networks, ABC, CBS and NBC, predicts "Advertising Age." It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium. This latest innovation comes from Google, which has begun testing a new auction-based service for the more sophisticated advertising of brands, rather than of just individual products. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver, along with their own search results, sponsored links to advertisers websites, has proved to be very lucrative. Instead of Google's software analysing third-party websites to determine from their content what relevant ads to place on them, advertisers will instead be able to select the specific sites where they want their ads to appear. This could fuel online ad growth even further. As overall advertising spending continues to recover from the slump that began in 2001 after the bursting of the technology bubble, the internet has become the fastest growing advertising medium. That should seriously worry TV broadcasters, who are already losing viewers and ad revenue to the internet.

Focuses on the endorsement of athletes in the business in China. Promotion of athletes on the local advertisement of Chinese products; Accomplishments of sports athlete endorser in their business; Share of the athletes' effort to the local governments.

Presents tips on creating a business plan to accomplish an author's writing objectives. Advantage of a business plan; Formulation of goals; Strategies for marketing and promotion; Evaluation of the business plan on a regular basis.

The article discusses how Heller Ehrman White & McAuliffe LLP used advertorials to promote their law firm in China. The advertorials were published in the journal "New York Times." One of the advertorials offered readers a lot of information about China's economy, the Heller firm and its clients. This marketing approach is unusual for law firms, which generally take out huge advertorials only when something goes wrong, when they need the venue for damage control. But Heller has long been on the cutting edge when it comes to advertising.

Focuses on several consumer trends and their implications for marketing in the U.S. Significance of the decreasing number of children staying at home; Factors behind an increase in the ownership of second homes; Statistics on U.S. mobility from 1990 to 2000 according to the U.S. Bureau of Census; Effects of the trends on advertising strategies.

Relates technologies used by Web advertisers to attract consumers to visit their sites and buy their products. Techniques used by Web surfers to avoid such advertisements; Sample programs that block such advertisements.

This article reports that although baby boomers are growing old, few businesses are marketing to this segment. In industrialized countries, the over-60s already account for 20% of the population-compared with less than 12% in 1950. By 2050 that proportion is expected to rise, on average, to a third, reaching over two-fifths in Japan. However, companies still spend 95% of their marketing and advertising budgets on the under-50s. Not only are the elderly wealthier, they are also healthier and have more time to spend their money. A few decades ago, most people had only a few years to live by the time they retired. Most workers retiring today can look forward to 15-20 years of free time and, thanks to medical advances and healthier living, remain active for most of it.

The article presents information on the marketing strategy of Procter & Gamble (P&G) as of December 13, 1999. Beyond the tonnage of its ad budget, P&G has played a pivotal role in developing four generations of media carrying its ads, from radio to broadcast TV to cable to the Internet. P&G brand management system has been adopted in much of the marketing world; its desire to learn about consumers helped spawn a market research industry and invented such categories as laundry detergents and disposable diapers. The true explosion of P&G marketing didn't occur until nearly 50 years later, in 1931. A promotion director named Neil McElroy authored a three-page memo that defied P&G established one-page only memo convention. marketing functions then handled by the sales force, he argued should be assumed by a brand management team, with one manager for each brand. INSET: P&G Chiefs Pick Favorite Campaigns..

The article presents news briefs related to advertising. Sporting goods manufacturer Nike will be launching a television commercial from Wieden & Kennedy in January 1995 featuring a new cross-training shoe promoted by baseball player Ken Griffley Jr. The price of Bold power detergent will be lowered by Procter & Gamble Co. by 10% as part of its value pricing strategy. Advertising agency Lowe Direct is expected to handle the $10 million direct marketing account of Mercedes-Benz of North America.

The author discusses the evolution of the role of service workers as part of the brand in a business model. He mentions that consumers are more probably to have figured out a brand through piecing together scraps of proof they collected on their own instead of learning about it from advertising. He states that letting service workers be themselves only authenticates and enriches the experience of the brand, given the company hired the right sort of people.

Reflects on the numerous catalogues received by the author. Diverse offerings; Examples from both the cheapest and most expensive catalogues received.

The author discusses marketing strategies as they relate to branding in advertising, arguing that brands are ultimately fictional identities created by marketers and that sometimes advertisements with significant potential should be created even when their messages do not immediately align with their associated brands. An advertisement for Guinness-brand beer is mentioned. Comments from executives such as Matt Ian are included.

The author discusses globalization and advertising, arguing that although some advertising campaigns for products such as the beverage Coke and the iPod digital music player retain their meaning across cultural boundaries, marketers should consider the perspectives of various regional audiences. Comments from the marketers Rob Schwartz and Tim Geoghegan are included.

The article reports on the move by online seller Amazon to enter the advertising (ad) industry, as of April 2018. Topics discussed include the firm's launching of self-serve programmatic advertising, social media sites Facebook and Google as its major competitors, and the comment by ad agency Marketplace Ignition's Eric Heller on the move.

The article discusses issues related to advertising agency-client compensation arrangement. It describes the disadvantages of fixed or flat-fee payments in which no value is place on big ideas that are worth tends of thousands of dollars. It also cites several proposals for strengthening the relationship between agencies and their clients, including an incentive-based fee model and a compensation-beyond-fee arrangement based on the success of an idea.

The article reports the move by social media site Facebook as of October 2017 to allow brands to analyze the posts and comments made by users of Facebook to improve their marketing strategy. Also cited are Facebook's Audience Insights Application Programming Interface (API) marketing technology (tech) platform, and the expectations by advertisers that the project will lead to advertising (ad) targeting.

The article suggests ways on how Butch Bakery owner David Arrick can improve his sales and marketing strategy. Boston Beer Co. founder Jim Koch suggests focusing on quality and creating a positive advertising campaign. Online newsletter company UrbanDaddy founder Lance Broumand mentions the need for Arrick to highlight the ingredients he uses for his cupcakes. CakeLove founder Warren Brown recommends opening a retail store and making a lot of research before opening a branch.

The article offers information on the optimization of social media as a promotional tool in the music business. It explores the three action tips such as planning ahead, participating in each medium like facebook and twitter, and tracking results such as monitoring new clients and fans. It mentions the need for musicians to have online marketing and social media strategy. It also lists down the top 12 categories of promotional tools which include advertising, publicity, and directory listings.

The author reflects on the occurrence of six-word themes in various periodicals and in the Internet. She notes the commonness of the idea of brevity among advertising slogans of various business enterprises. She mentions the risks in reducing a complex concept into a brief but sound one that include the lost of subtitles and the disappearance of supporting data.

The author explores the cycle that exists for things are considered trendy and how they come to over saturate mass media and culture. He discusses how the more important item to examine is how well an idea connects with people. He discusses this in contrast to utilizing the newest technology in order to present something that is attention grabbing.

The article provides tips for business owners thinking of utilizing ad-based tools on search engine platforms. The Web-based tool suites help business owners gain an edge. As opposed to a fixed Yellow Pages ad, several tool features enable entrepreneurs to illuminate the effectiveness or failures of a proposed ad campaign. The key to choosing Web-based tools to promote a business is gauging its specific marketing needs and advertising budget.

POLO SHIRTS Some major brands may be pondering a cutback on advertising in this shaky economy, but there is one form of marketing that will soldier on: people walking around wearing logos. Most of us probably don't consider that a form of advertising -- partly because we don't believe that passing exposure to, say, the famous emblem of the Polo Ralph Lauren Corporation on some stranger's shirt affects us. But there is some evidence suggesting that such exposure has more influence than we think. [ABSTRACT FROM PUBLISHER]

The article discusses the benefits of offering a free dance class. Yvette Campbell, director of the Ailey Extension dance school in New York City comments on the success they have experienced through offering free classes to audience members at Alvin Ailey American Dance Theater performances. The importance of effective promotion is discussed and examples of free class offerings are provided.

The article describes the marketing strategies of Tricialee Riley, owner of the Polish Bar of Brooklyn salon in New York City. Riley attributes her success to a multilayered marketing strategy. She reveals that she spends about 2 percent of Polish Bar's revenues on marketing initiatives. The author notes that for entrepreneurs, like Riley, marketing and advertising is a vital element to attract customers and improve revenues, market share and cash flow.

The article focuses on the issue of commercialism in schools. It includes information from a report conducted by the Commercialism in Education Research Unit organization, which states that advertising in schools has increased and that marketing strategies are based on interaction. The article notes that these trends occur in schools and in American culture generally.

The article presents information on the marketing strategy adopted by singer Bob Dylan for his most recent music album "Modern Times." Before the launch of the album in music stores, Dylan launched a multi-faceted marketing campaign built around an iTunes TV advertisement, a video starring Scarlett Johansson, the launch of his XM radio show and even a MySpace page.

The article discusses the advertisement of Mitchum antiperspirant-deodorant in restrooms in the U.S. It says that posting the advertisement in restrooms indicates the rebranding strategies of male grooming products. Since male consumers seem to be returning to he-man values, marketers of the products are trying to access them where they supposedly live, psychologically and physically.

The article discusses advertising strategies for a commercial space in New York City. When it comes to high-end properties, fancy brochures, newspaper ads and a flowery description on a web site may not always be enough. Experts suggest that putting up a show to showcase a performance space is ideal. Properties are staying on the market longer than before, says Coldwell Banker Hunt Kennedy's Patrick Lilly. When a broker wants to nab the attention of colleagues, one has to go to greater lengths to stand out.

This article provides information about marketing a web site. To begin a web site for a veterinary practice, one should start with the staff. They should be aware that the web site exists and what it has to offer. Next step is to publish the web site address on all literature given to clients; to mention the web site on phone messages and on-hold recordings and to include the address in a Yellow Pages advertisement. Marketing a veterinary practice gives clients the opportunity to become familiar with the practice, meet the doctors and staff, see products and services and any other information the practice owner wants Internet surfers to view.

The article discusses how prosecutors last week dropped the sexual assault charge that had hung over basketball player Kobe Byrant since last summer. though he remains under contract to Coca-Cola and Nike, the only major Bryant-centric marketing push now under consideration is Nike's plan to sell replicas of the jersey he wore at Lower Merion High in Ardmore, Pa. The school district stood to make $100,000 to license the maroon-and-white shirt for five years, and the school board last month tabled the proposal. Bryant's endorsement career, which once earned him about $11 million annually, has surely taken a hit. McDonald's and Nutella have let their deals with him expire, and Coke used LeBron James in its Sprite ads. Their wariness is not unfounded. In 2002-03 Bryant's was the top-selling NBA jersey.

Discusses the appeal of a new Burger King advertisement called subservientchicken.com. Use of the site by 215 million viewers; Reasons for the appeal of the ad at a time when consumers find advertising to be out of control; Examples of other popular advertisements; Comparison of certain advertisements to entertainment.

Cites the marketing strategy being implemented by several companies advertising their products on Broadway musicals. Appearance of Veuve Clicquot champagne in the musical "High Society"; Plugging of Montblanc pens in Baz Luhrmann's "La Bohéme"; Remarks from Carol Chiavetta of marketing firm TMG on the strategy.

Talks about the use of human body by companies as a canvas for walking, talking advertisements. Move of Christopher Faulkner of CI Host, a Web-hosting company, to pay a man to tattoo the company's logo on the back of his head; Marketing strategy of Cunning Stunts Communications; Statement from Dunlop's Rozmond Kennon regarding efforts to communicate their products.