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The article reports on the introduction of the Turtle-Lite household light bulb from Westinghouse Electric Corp. in California and Arizona. Thomas W. Landrum, vice-president of Westinghouse Electric's Lamp Division, believes that Turtle-Lite will pave the way to the company's entry into the supermarket bulb business, which have been dominated by General Electric Co. Westinghouse claims that it is applying tactics to get a foothold on consumers. It also plans to spend six million U.S. dollars to advertise the brand when it reaches national distribution.

Focuses on the honorees of the 2004 Retail Case Study Competition held by the Cable & Telecommunications Association for Marketing to recognize the efforts of cable operators, programmers and vendors in launching retail-focused marketing programs. Hollywood Holiday Sweepstakes by the Hallmark Channel; Big Game marketing strategy by Time Warner Cable in cooperation with Pioneer Electronics; Hispanic-marketing effort by multisystem operators in the Los Angeles, California area; Marketing strategy employed by Comcast Media with Ultimate Electronics' Soundtrack stores.

The article provides an advise to an Internet business owner who wanted to stay as a small business but wanted to attract more customers in La Verne, California. The owner was advised to provide a description of an ideal customer and determine what the client wants. It also suggests on making partnerships in order to increase the business' customer base.

The article discusses the importance of good marketing and advertising in having a successful business. Peter DeYoung, president of Alliance Advertising and Public Relations in Fresno, California, stresses one of the biggest mistakes small business make is the way their money for advertising purposes. He added that most of the small businesses spend bigger amount of money just to reach their targeted audience.

The article reports on the Valentines Day promo offered by the Ritz-Carlton Co. LLC in San Francisco, California. The hotel's Valentine's Romance package offers unique food and beverage outlets for the guests. Moreover, it also indicates that the package also provides one or two nights accommodation in one of the hotel's deluxe or club level guestrooms.

Reports on the strategy of Twentieth Century Fox Film Corp. marketing chief Chris Carisle in Los Angeles, California. Plan of Carisle to place billboards in strategic locations; Lessons learned by Fox executives recent experiences that some shows simply don't benefit from tons of advertisements in sports events; Use of cable television to target core viewers.

This article provides information on the tourism campaign of Los Angeles, California as of May 25, 1992. As the city struggles to recover from the riots in April 1992, tourism officials want to run a $25 million advertising campaign. The Los Angeles Convention & Visitors Bureau expects to complete a marketing plan and proposed advertising budget by early July. After that, it will look for private and public money to pay for the campaign. Until recently, Los Angeles never felt the need to do a major tourism campaign. The tourism sector of the city has grown to be the region's second-largest industry, behind business services.