Anaheim Bureau: Grassroots Marketing Marks New Direction.

The author reflects on the marketing strategy of the Anaheim/Orange County Visitor & Convention Bureau. The plan to offer services for meeting and convention planners to attract more visitors in Orange County, California. The program includes a series of leisure-oriented advertisements that the bureau places in an association's own trade journal to persuade attendees to register. One of the first groups to avail of the program is the American Association of Critical-Care Nurses.