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Restaurants Changing Strategy Amid Slowdown.
- Source :
- Orange County Business Journal; 8/27/2007, Vol. 30 Issue 35, p6-6, 1/2p
- Publication Year :
- 2007
-
Abstract
- The article reports on the efforts of restaurants in changing their strategies despite the slowdown of business in Orange County, California. They are feeling the impact of the rising food costs and slower spending by consumers. Some companies including El Pollo Loco Inc., Wahoo's Fish Taco and Taco Bell Corp. are reviewing advertising, introducing value menu items and are leaving vacant positions open.
- Subjects :
- STRATEGIC planning
MARKETING strategy
ADVERTISING
RESTAURANTS
Subjects
Details
- Language :
- English
- ISSN :
- 10517480
- Volume :
- 30
- Issue :
- 35
- Database :
- Supplemental Index
- Journal :
- Orange County Business Journal
- Publication Type :
- News
- Accession number :
- 26531295