Search

Several studies have focused on the impact of the main communication tools on political performance. However, little academic attention has been given to examine the influence of each communication strategy on voters as "consumers." The researcher aims to test the relationship between each of the four main communication tools (i.e. public relations, media, advertising, and social media) and political performance, and the relationship of each of the aforementioned communication tools with the "offering" of political products that focus on voters. A survey of U.S. politicians indicates that public relations, media, and social media have a significant positive effect on political performance; public relations and social media also have a significant positive impact on the "offering" of products that focus on voters. In turn, the results show a significant positive relationship between political performance and the "offering" of political products that focus on voters. [ABSTRACT FROM AUTHOR]

This article focuses on aggregate internship data from an accredited Midwestern mass communications school to illustrate how feedback loops inform curricula and assessment according to standards of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). A sample survey instrument is shared with data directly related to ACEJMC values and competencies. Final recommendations are made to help accredited programs earn compliance in assessment by using direct and indirect measures from internships. [ABSTRACT FROM AUTHOR]

ARRAY(0x55f3aa3c3ac8) [ABSTRACT FROM AUTHOR]

With the rise of non-traditional mass media techniques, the communication flow and the relationship between the message benefactor and the message receptor has evolved. In the first decade of the 21st century, industries marketing a product or a service used to address various segments of targeted audience trough customary advertising and public relations methods, such as public figures and celebrity endorsement, specialists 2 steps flow advertisement, and strategic promotional campaigns. The opinion leaders who influence the target audience decision making in those cases are either celebrities or specialists in their fields; influencers considered as idols and trusted by respective clients. For example, in 2 010 "Sensodyne" toothpaste's 30 seconds advertisement targeting Middle Eastern consumers is made of a 2 steps flow advertisement consisting of a short interview with a professional dentist recommending the product. In the second decade of the century, after the rise of digital media, the industry is witnessing a rapid change that is manifested in a growing switch from regular advertising and public relations practices to revamping innovations such as pop-ups, product placement, focused events, and blogs. According to Talcott Parsons' collective behavior theory, humans are shifting from individual choices to mass-choices, especially when influenced by an accelerating factor, the opinion leaders. After 2 010, people shifted the trust and choice dependence to bloggers with critical thinking (smart shoppers), especially that bloggers are at the same time consumers and contributors. Additionally, people also moved to digital advertisements going off the screens and to e-commerce marketing based on personal feeds and user searches interests. In 2 019, 53% of the total population is internet users, consumers are influenced by "brand-new" opinion leaders. The blogs, digital advertisement, and e-marketing effectiveness continue to rise. Even more, some consumers are shifting from consuming products they were loyal to, into consuming other products advertised and recommended by opinion leaders. This study focuses on the clientele growth of three Lebanese wellknown blogs, a food review blog "NoGarlicNoOnion", a tourism blog "Live Love Lebanon" and a beauty blog "Feel 22". Then again, would present-day opinion leaders remain dependable or would costumers be oriented to other marketing techniques? [ABSTRACT FROM AUTHOR]

Background: Public awareness campaigns for cancer are used to alert the UK population to symptoms which, if experienced, should be discussed with their general practitioner (GP). More timely diagnosis of cancer is assumed possible if patients with the appropriate symptoms present to GPs and GPs recognise the need to act on these symptoms. Objective: To investigate GPs’ perceptions and experiences of public awareness campaigns for cancer. Methods: Semi‐structured interviews with 55 GPs from practices in the North and North East of England and Greater London. Interviews were recorded and transcribed verbatim. Repeated reading of GP transcripts engendered thematic analysis and co‐coding ensured legitimacy of findings. Results: Participants supported the underpinning ethos of public health campaigns and articulated a commitment to engaging with patients with respect to cancer warning signs and symptoms despite the common perception that public awareness campaigns increased numbers of consultations. Tensions were evident with regard to increased demands on GP time and primary care resources during a period of major upheaval within the NHS. Concern was raised that some patients remain outwith the reach of campaign messages. The complexity of addressing how public health messages compete with other issues in people's lives was identified as challenging. Conclusions: General practitioners provided insight into why some members of the general public do not engage with public health messages. Public health/primary care interaction that incorporates GPs' knowledge of their patient populations could advance the search for solutions to a more robust approach to earlier cancer recognition and referral in primary care. [ABSTRACT FROM AUTHOR]

This article examines the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. Across two experiments with real brands, the authors demonstrate that descriptive norms in green advertising can activate consumers' perceptions of deceptive intent on the part of the marketer, resulting in negative attitudes and less compliant green buying intentions. The results suggest that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as “green” (e.g., Whole Foods) or “non green” (Wal-Mart). [ABSTRACT FROM AUTHOR]

This paper aims to identify the most recurrent linguistic devices used in advertising texts. As previous research has established that language use shapes and determines consumer behavior, its importance in any advertising message is unquestionable. Therefore, we propose to find out the most widely used linguistic patterns, grammatical structures, and occurrence of certain linguistic features by investigating a corpus of advertising messages selected from print and online media. [ABSTRACT FROM AUTHOR]

In recent years, the United States has recognized an increasing need for individual-level disaster preparedness, with federal, state, and local government agencies finding only limited success in instituting campaign-based disaster preparedness programs. Extant research indicates Americans generally remain poorly informed and badly unprepared for imminent disasters. Vested interest theory (Crano, 1997) is presented as a framework for designing and testing the effectiveness of television-based disaster preparedness campaign messages. High- and low-vested versions of an extant control message are compared to assess message efficacy as indicated by behavioral intentions, message acceptance, and preparedness related attitudes. Results indicate television-based video public service announcements manipulated with subtle message variations can be effective at influencing critical preparedness-related attitudes. The high-vested condition performed significantly better than the low-vested and control conditions for both behavioral intentions and perceptions of self-efficacy, two vitally important outcome variables associated with disaster preparedness. [ABSTRACT FROM AUTHOR]

The article offers information on the tasks of the Communications Office of the American Psychological Society (APA). One of the topics discussed is the its social media activities in various sites including Facebook, Twitter, Google+, LinkedIn, and YouTube. Also mentioned are the APA audio podcast titled "Speaking of Psychology," the APA magazine "Monitor on Psychology" which highlights the latest psychological research and practice trends, and its PsycCareers platform.

In this study, the impact of subjective norms on mass communication students’ intentions to adopt new media production technologies was explored. The results indicated that subjective norms play an instrumental role in explaining behavioral intentions to adopt new media technologies. Moreover, the data indicated that public relations students scored slightly lower on the behavioral intentions scale than their advertising and journalism colleagues. However, no evidence was found that the relationship between subjective norms and behavioral intentions differs on the basis of major classification. This study concludes by discussing practical implications for educators tasked with providing instruction on new media production tools. [ABSTRACT FROM PUBLISHER]

Experimental findings (n = 329 college students) suggest that need for cognition (NFC), a personality or individual differences variable, moderated the amount of thinking and biased the valence of attitudes formed after subjects read four product messages presented both as publicity (news) and as advertising in a prototype magazine. Separately, high NFC individuals reported greater consumption of news in their daily reading of newspapers and watching of television than individuals low in need for cognition. Semantic differential indices and responses to a series of media practices statements suggest that high NFC individuals are attracted to news because of its perceived value in fulfilling their need for cognition. Implications for media managers and campaign strategists are addressed. [ABSTRACT FROM AUTHOR]

Using a general model of corruption that explains and accounts for corruption across different corporate and professional activities, the paper will examine how certain practices in the media, especially in areas where journalism, advertising and public relations regularly intersect and converge, can be construed as instances of corruption. By applying this general model of corruption the paper will then offer a taxonomy of media corruption by identifying most if not all the major types of media corruption. It will be argued that such corruption is regular and systematic. [ABSTRACT FROM AUTHOR]

Abstract: This paper argues that by examining a central feature of contemporary culture, new insights about public relations practice can be gained. Concepts of spectacle, ‘mega-events’, media events, celebrity, politics and lifestyle are highlighted. The paper blends various disciplinary sources and themes and links to the work of Curtin and Gaither, Hodges and Pieczka [Curtin, P.A. & Gaither, T.K. (2005) ’Privileging identity, difference and power: the circuit of culture as a basis for public relations theory’, Public relations review 17 (2), 91-115; Hodges, C. (2006). Relaciones humanas: The potential for public relations practitioners as cultural intermediaries in Mexico City. Unpublished doctoral thesis. University of Bournemouth; Pieczka, M. (2006). Promotional work: The case of PR consultancy in the UK 1995–2000. Unpublished doctoral thesis. University of Stirling] all of whom have explored Bourdieu''s concept of ‘cultural intermediary’ in relation to the role of public relations. [Copyright &y& Elsevier]

An opinion piece from two of the field's leading authorities, this article looks at the value of public relations, as it relates to marketing and advertising, to the travel-tourism industries. It looks at the industry through several public relations principles that serve to manage public perceptions and attract media attention. [ABSTRACT FROM AUTHOR]

Background. Mass media may effect communitywide changes in health awareness, attitude, and behavior, but the approach remains unproven for physical activity.Methods. Wheeling Walks promoted walking among sedentary 50- to 65-year-old adults in a West Virginia city of 31,420 people. This quasi-experimental communication intervention used theory of planned behavior and transtheoretical model constructs to change behavior by promoting 30 min of daily walking through paid media, public relations, and public health activities. Impact was determined by pre- and postintervention telephone surveys with 719 adults in the intervention community and 753 adults in the comparison community and observations of walkers at 10 community sites.Results. Behavior observation showed a 23% increase in the number of walkers in the intervention community versus no change in the comparison community (OR = 1.31, 95% CI = 1.14–1.50). Thirty-two percent (32.2) of the baseline sedentary population in the intervention community reported meeting the CDC/ACSM/Surgeon General recommendation for moderate-intensity physical activity by walking at least 30 min at least five times per week versus 18.0% in the comparison community (OR = 2.12, 95% CI = 1.41–2.24). The intervention community also realized a pre to post increase in positive stage change (P < 0.001).Conclusions. This theory-based mass media campaign demonstrated increases in those meeting the recommended standard for moderate-intensity physical activity through walking and significant positive stage change. [Copyright &y& Elsevier]

Claims about the superiority of news over advertising are a cornerstone of public relations practice. Drawing on the dual processing models in social cognition (Chaiken, 1980, 987; Petty & Cacioppo, 1986), this study defines the difference between news and advertising in terms of content class, a contextual variable that serves as a cue during cognitive processing of mediated messages. An experimental study using a 2 × 2 × 2 factorial design (N = 329) manipulated content class, argument strength, and product involvement using 16 full-page prototype articles and ads for 4 products that might be found in a new college magazine. Content class interacted with product involvement to impact the amount of processing by participants (based on recall and cognitive responses measures) and with argument strength to bias message evaluations (based on valence of cognitive thoughts, believability assessments, and attitudinal-conative measures). The results provide only qualified support for claims about the superiority of news over advertising and suggest caution by public relations practitioners when promoting advantages of publicity. [ABSTRACT FROM AUTHOR]

This article focuses on the use of public relations for advertising a product or service. Public relations can be one of the most cost-effective ways to market a facility. Instead of advertising, public relations offer a less expensive way to reach a broad market. It is presented by the media as a subtle third-party endorsement. An important component of public relations is publicity. Individuals must be familiar with the media in their area to generate the publicity and they can accomplish the familiarity by obtaining a media telephone list, especially one that includes the reporters and editors who cover areas of interest to the facility. Publicity of any product or service requires that news be generated about these things. News items include special events, promotions, new hirings and expanded services within the facility. Even if a facility is not the actual source of the story, it can gain publicity by being the site for photos or film footage.

The article discusses malfunctioning of public relation. It reports on the media controversy related to the incident involving performers Justin Timberlake and Janet Jackson that was widely criticized by the media in the U.S. The show and its ensuing controversy, it seems, were elaborate morality plays produced, acted and directed by one big media conglomerate for its own ends. The real question becomes what those ends might be. The author states that one clue to Viacom's true concerns could be its refusal to air, in this presidential election year, an advertisement calling attention to the increase in the national debt since U.S. President George W. Bush came to power. A spokesperson of CBS Inc. claimed that the Super Bowl has a longtime policy against running advertisements on "controversial issues of public importance." Yet the U.S. White House launched its latest anti-drug ad campaign during the Super Bowl. Viacom Inc.'s reasons for supporting a White House advertisement and denying one critical of the current administration are foggy.