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Style vs. Substance.
- Source :
-
USA Today Magazine . Jan89, Vol. 117 Issue 2524, p87-87. 1p. 1 Black and White Photograph. - Publication Year :
- 1989
-
Abstract
- Examines key principles that relate to the use of image and catchword to replace substance and thought in mass media. Problems with the use of images, catchwords and fast-food information; Aspects that relate to practices in advertising, public relations and propaganda; Protection of the basic freedom of expression; Practice of persuasion in the mass media; Seduction of the American public to embrace another point of view.
- Subjects :
- *MASS media
*ADVERTISING
*PUBLIC relations
*PERSUASION (Psychology)
*PROPAGANDA
Subjects
Details
- Language :
- English
- ISSN :
- 01617389
- Volume :
- 117
- Issue :
- 2524
- Database :
- Academic Search Index
- Journal :
- USA Today Magazine
- Publication Type :
- Periodical
- Accession number :
- 11758016