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Your search keyword '"Szego, Michael"' showing total 3 results
Start Over Author "Szego, Michael" Topic advertising, marketing and public relations
3 results on '"Szego, Michael"'

1. Ex-ad-geration

Author

Szego, Michael

Subjects
False advertising -- Evaluation, Advertising campaigns -- Evaluation, Environmental protection -- Advertising, Environmental issue, Advertising, marketing and public relations, Business, Business, international
Abstract

Brand advertisers continue to make exaggerated claims on their ads despite higher transparency and higher risk of discovery. These exaggerations, especially in the area of environmental protection, must not be tolerated by consumers.

Published
2008

2. Moving beyond reach

Author

Szego, Michael

Subjects
Marketing research -- Methods, Television viewers -- Behavior, Consumer behavior -- Evaluation, Advertising, marketing and public relations, Business, Business, international
Abstract

The benefits of using market research tool 'Reach' for analyzing television audience behaviors are presented.

Published
2006

3. A road map for retail marketers

Author

Gordon, Stephanie and Szego, Michael

Subjects
Retail industry, Marketing -- Study and teaching, Consumer behavior, Consumer preferences, Selling -- Study and teaching, Workers, Advertising, marketing and public relations, Business, Business, international
Abstract

The authors present information on how to increase sales at the retail marketing level. Topics include knowing customer behaviors and preferences, use of consumer research, and hiring good employees.

Published
2003

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