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A road map for retail marketers

Authors :
Gordon, Stephanie
Szego, Michael
Source :
Marketing Magazine. Feb 24, 2003, Vol. 108 Issue 7, p24, 1 p.
Publication Year :
2003

Abstract

The authors present information on how to increase sales at the retail marketing level. Topics include knowing customer behaviors and preferences, use of consumer research, and hiring good employees.

Details

ISSN :
11964650
Volume :
108
Issue :
7
Database :
Gale General OneFile
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
edsgcl.98711136