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Moving beyond reach
- Source :
- Marketing Magazine. May 22, 2006, Vol. 111 Issue 19, p21, 1 p.
- Publication Year :
- 2006
-
Abstract
- The benefits of using market research tool 'Reach' for analyzing television audience behaviors are presented.
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 111
- Issue :
- 19
- Database :
- Gale General OneFile
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- edsgcl.148600289