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Your search keyword '"Decision-making -- Influence"' showing total 10 results
Start Over Descriptor "Decision-making -- Influence" Topic advertising, marketing and public relations
10 results on '"Decision-making -- Influence"'

1. The devil is in the deliberation: thinking too much reduces preference consistency

Author

Nordgren, Loran F. and Dijksterhuis, AP

Subjects
Consumer preferences -- Research, Decision-making -- Influence, Response consistency -- Research, Advertising, marketing and public relations, Social sciences
Abstract

Experiments were conducted to determine the effect of deliberation on the preference consistency of consumers. It was hypothesized that deliberation leads to the inconsistent weighing of information. Findings indicate that the extent to which deliberation decreases preference consistency depends upon the complexity of information.

Published
2009

2. The effect of regulatory orientation and decision strategy on brand judgments

Author

Wan, Echo Wen, Hong, Jiewen, and Sternthal, Brian

Subjects
Brand choice -- Psychological aspects, Decision-making -- Influence, Advertising, marketing and public relations, Social sciences
Abstract

The effects of the regulatory orientation and decision making strategies of consumers on brand judgments are studied. These judgments are influenced by feelings on the processing of information independent of the message content.

Published
2009

3. The role of mental accounting in consumer credit decision processes

Author

Ranyard, Rob, Hinkley, Lisa, Williamson, Janis, and McHugh, Sandie

Subjects
Arithmetic, Mental -- Influence, Decision-making -- Influence, Consumer credit -- Management, Company business management, Advertising, marketing and public relations, Economics, Psychology and mental health
Abstract

Influence of mental accounting on consumer credit decision making is examined.

Published
2006

4. Determinants of the use of health plan information in formulating health plan selection decisions

Author

Oetjen, Dawn, Fottler, Myron D., and Unruh, Lynn

Subjects
Decision-making -- Influence, Decision-making -- Surveys, Health insurance -- Influence, Advertising, marketing and public relations, Business, Health care industry
Abstract

This study seeks to identify the impact of information on employees' health plan selection decision-making. Surveys were administered to 1,722 Federal employees working in the Department of Health and Human Services (DHHS) enrolled in the Federal Employees Health Benefits Program (FEHBP). This study focuses on the enrollees' access to and use of three types of health plan information: print information issued by the Federal government (in particular, The Guide to Federal Employees Health Benefit Plans), print information issued by the health plans, and web-based information. Literature from health plans was utilized to a greater degree than The Guide. Web-based information was the least accessed and used. Major positive predictors of the use of health plan information from any source were: race, time in Federal employment, whether the employee was considering a plan change, employees with less time in current plan, employees who search for information to make decisions, and spouses' health status. Younger and more-educated employees were more likely to access web-based information. Implications for management, policy, and future research are discussed. KEYWORDS. Health insurance, information use, plan selection

Published
2003

5. I know

Subjects
Decision-making -- Influence, Marketing management -- Methods, Advertising, marketing and public relations, Business, Business, international
Abstract

'Learning to complement your rational side with your intuitive side will help you make timely and effective decisions' If you don't have a customer, you don't have a job. For [...]

Published
2014

6. The Essay

Subjects
Meeting planners -- Management, Decision-making -- Influence, Marketing management -- Methods, Company business management, Advertising, marketing and public relations, Business, Business, international
Abstract

A great meeting doesn't just happen - it has to be carefully crafted, says Lucy Jameson. I am in a darkened room full of people. Some are checking emails, others [...]

Published
2014

8. Where marketing begins, choice explodes

Author

Miller, Arthur

Subjects
Industrialists -- Customer relations, Marketing -- Innovations, Decision-making -- Influence, Brand name products -- Marketing, Brand choice -- Analysis, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

Analysis Where choice begins, Paradise ends, innocence ends, for what is Paradise but the absence of any need to choose this action? Arthur Miller Since the post-war days of rationing, [...]

Published
2004

9. Playing with fire. The case for genuine insight

Subjects
Business -- Management, Business -- Influence, Decision-making -- Management, Decision-making -- Influence, Insight -- Management, Insight -- Influence, Company business management, Advertising, marketing and public relations, Business, Business, international
Published
2007

10. Profit drivers examined in benchmarking study

Subjects
Franchises -- Study and teaching, Decision-making -- Management, Decision-making -- Influence, Management, Company business management, Advertising, marketing and public relations, Business, Economics, International Franchise Association
Abstract

The IFA Educational Foundation's recently released 2002 Financial Benchmarking Study presents a management process to strengthen members' financial decision-making resources by analyzing the factors that provide the most profitable franchising [...]

Published
2004

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